We looked at every second of commercial and game time, and analyzed which ads captured the most attention (see top ten below), generated the most smiles (#1 was Bud Lights “Bud Knight”) and were best helped by celebrity endorsements (#1 went to Mountain Dew & Doritos).
Top 10 Ads by Attention
- Bud Knight (Bud Lights) – 130.8
- This is Getting Old (E*Trade) – 123.6
- Doritos Ablaze/MtnDew Ice – 116.9
- Mission Impossible – 114.2
- #GuacWorld (Avocados from Mexico) – 113.7
- Touchdown Celebration (NFL) – 112.4
- Human (M&Ms) – 112.1
- It’s a Tide Ad (Tide) – 111.1
- The Cloverfield Paradox/Netflix – 110.9
- Alexa Loses Her Voice (Amazon) – 110.7
TVision Insights. (2018, February 7). TVision Insights Attention Deep Dive: Super Bowl 52. TVision Insights.