The Publishing and Data Research Forum (PDRF) is an international group devoted to best practice and innovation in measuring newspaper and magazine audiences in markets around the world.
The annual PDRF symposium symposium will be held in Madrid on October 14-17, 2017. Scott McDonald, Ph.d., the ARF’s CEO, serves as program chair this year.
Increasingly this involves utilizing all available data to demonstrate to advertisers the size of digital and print audiences and value of publishers’ content across all platforms.
PDRF is more scholarly than many other such meetings. Presenters talk candidly about the limitations as well of the benefits of the methods they examine, and floor discussion is active. Between biennial symposia, the PDRF website is a vast resource from past symposia on how audiences are measured around the globe, cross-platform measurement and attribution, advertising effectiveness and monetization strategies.
Earlybird registration rates are open until the end of July.
For more information visit Publishing Data & Research Forum. https://www.pdrf.net/.