Here’s what’s inside 5 Cups this week:
Original Research
Neuroscience and Creating Better Creative
CrossMedia ROAS – The Optimal Mix
The Influence of Interactivity
Leading Brands Are Now Measuring/Optimizing TV Media
Articles of Interest
Virtual Reality (from AdAge)
Cruz Loss Shows Data Can’t Win ‘Em All (from AdAge)
Noteworthy Table
comScore’s Top20 Multi-Platforms in March 2016
YOUR CUPS IN MORE DETAIL:
ORIGINAL RESEARCH