1.Oculus Rift-Acceptance of virtual reality by consumers is increasing rapidly. Oculus Rift will inevitably have a huge impact on the ways in which marketers engage with consumers. As consumers come to expect full immersion with marketing campaigns, companies who don’t supply a virtual experience for customers could lose sales.
2.Snapchat is a platform that enables users to digest social media in real-time. Snapshot allows marketers the opportunity to offer exclusive content that has an expiration date, which is especially attractive to millennial customers.
3.Stronger search capabilities within social media represent a potential marketing benefit for brands. Buy buttons and payment messaging within social media will allow the development of an all-in-one platform.
4.The Internet of Things is being rapidly adopted. Wearable technology is expected to achieve a 28% user adoption rate by 2016. IoT is expected to become a more important marketing tool for customer engagement.
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