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Advertising Format

Ad

A notice or announcement promoting a given brand, product, service or message in a public medium, typically with the objective to deliver information, enhance a brand’s reputation and/or to persuade people to buy. These can exist in various formats depending on the platform in which they live.

Advertorial

An ad in a print or electronic communication that resembles an article or editorial while providing information about a brand, product or service.

Billboard Advertising

Printed ads displayed on signs along roads, on the sides of buildings or in other public places.

Bleed ad

Ads in printed media that extend beyond the normal margin of a page to the edge of the page, usually sold for a premium price.

Bookends

Pair of related video or audio ads placed at both the beginning and the end of a commercial pod, in order to gain the viewer’s/listener’s attention and interest.

Brand to Hand

In media and market research, a type of marketing where consumers are given a direct, hands-on experience with a brand (e.g., product trial or demonstration).

Broadsheet

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

The standard newspaper size, with long vertical pages, which conveys more serious journalism — in contrast to tabloid-sized newspapers.

Bus Card

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

An ad placed in a frame above the seats on a bus.

Bus Wrap

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

An ad that is affixed to the entire side or back of of a bus.

Classified ad

An inexpensive form of advertising in print or online media limited to certain classifications of goods and services (such as job postings, local programs and events listings). Usually limited in size and content.