Nielsen finds that streaming TV viewing accelerated in June — rising to a 33.7% share of total viewing. According to Nielsen’s “The Gauge” measure, this is the biggest increase since the measurement began over a year ago.Read more »
The newly published ARF Diversity Report is a comprehensive summary of research on the state of diversity in the marketing industry, and how diversity affects company and marketing campaign performance.
“Companies that make false claims about anonymization can expect to hear from the FTC,” wrote Kristin Cohen, an Acting Associate Director of the Federal Trade Commission’s (FTC) privacy and identity division, in a recent blog post.
Casey Hobgood, Associate Strategy Director at We Are Social US, argues that “…brands are still failing to address the whole spectrum of gender identities in their market research, campaigns and products.”