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X, Y and Z: Generational Perspectives on Privacy 

  • Erica Ellis – Senior Director of Insights & Media Strategy, Gamut Lane Sutton – Marketing and Employer Branding Strategist, Speaker and Student Elizabeth Tarpinian – Consumer & Market Insight, Senior Director, Unilever North America
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Summary

JS: Is data privacy and security less of a concern among millennials than non-millennials?

LS: Millennials are more open about sharing their information. Digital natives have been using social networks since they were 13 years old.
ET: Millennials want something back in exchange for receiving targeted messaging. I’m open for now, but if you cross the line, I can be vocal about it.
EE: Millennials are numb to data breaches because there are so many of them. Gen Z grew up with breaches. There is a feeling of betrayal.