An empirical study of Facebook data has broad implications for advertisers on social media platforms. This research found a link between users’ response to ads and their perceptions about intrusiveness and privacy concerns—as well as whether they were using a computer or mobile device.
Among the findings:
Caroline Lancelot Miltgen (email@example.com) is a professor of marketing at Audencia Business School, Nantes, France. Her research investigates the impact of technology on society, consumption, and consumers, with a specific focus on privacy.
Anne-Sophie Cases (firstname.lastname@example.org) is a professor of digital marketing at IAE University of Montpellier, France. Her work explores the impact of digital technology on marketing in the context of consumer behavior and on customer-relationship management.
Cristel Antonia Russell (email@example.com) is a professor of marketing at Graziadio Business School, Pepperdine University, Malibu, CA. Russell’s research intersects entertainment and marketing communications, with a special focus on the health and societal implications of marketing practice.