fbpx

Using Bluetooth to Measure Audience Reach of Outdoor Ads

  • Bill Page, Zachary Anesbury, Sophia Moshakis, Alicia Grasby (all at Ehrenberg-Bass Institute for Marketing Science, Univ. of South Australia)
  • JOURNAL OF ADVERTISING RESEARCH

GDPR Consent

Edit your consent settings or view privacy policy.

Privacy policy | Settings
Settings