How does each generation react to and approach privacy and data sharing? What do they expect from brands? How can marketers earn their trust? See how Gen X, Y and Z feel about these topics and what it means for marketers, as a panel assembled by the ARF Young Pros tackled these complex topics at the ARF’s 2018 AUDIENCExSCIENCE conference.
The panel, representing Generations X, Y, and Z, focused on an overriding question: “How much do consumers care about privacy?” Major areas of discussion covered:
Jacquelyn Salnek, VP Client Service Regional Lead, Media & Digital Practice at Kantar, Erica Ellis, Senior Director of Insights & Media Strategy at Gamut, Lane Sutton, Marketing & Employer Branding Strategist Speaker & Student, Elizabeth Tarpinian, Consumer & Market Insight Senior Director at Unilever.