Audience Measurement, in its 13th year, is one of the ARF’s most popular conferences because it offers solutions in addition to shedding light on problems. For example, at last year’s main stage, a comment on the need for ingredient-labeling for data led to a partnership with the DMA and CIMM to bring it to life. We are currently at the proof of concept stage for scalable tools to accurately assess datasets in the market right now. A report will be announced by Fall.