Conducting Research During (and After) the COVID-19 Crisis (Event Summary)

Summary

All three of the companies represented in the session conduct continuous market research and monitor how the COVID-19 pandemic has affected recent respondent behavior, introduced biases or required wholesale changes in data collection methods. For the most part, they reported sufficient continuity providing reassurance that market research has remained resilient and continues to provide insights for marketer decision making.

Speakers

Seth Duncan
Leader, Analytics & Insights
W20

Julio Franco
EVP, Global Customer Team
Zappi

Steven Millman
Senior Vice President, Research & Operations
Dynata