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Audience Transparency through CN1

  • Donna Sabino, VP, Ad Sales and Custom Research, Condé Nast; Jim Collins, Ph.D., SVP, Research GfK; and James Muldrow, Sr. Director, Product Management, comScore, Inc.
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Summary

Measurement competitors came together to paint a complete picture of a cross-touchpoint audience for Condé Nast. CN’s brand community is 65 million and growing. It includes magazines/tablets/smartphones, Web, apps/e-readers, newsletters, radio shows/podcasts, streaming TV series, events, books and licensees, and followers across social media.