Audience Transparency through CN1

Donna Sabino, VP, Ad Sales and Custom Research, Condé Nast; Jim Collins, Ph.D., SVP, Research GfK; and James Muldrow, Sr. Director, Product Management, comScore, Inc.

July 16, 2018

Member Only Access

Summary

Measurement competitors came together to paint a complete picture of a cross-touchpoint audience for Condé Nast. CN’s brand community is 65 million and growing. It includes magazines/tablets/smartphones, Web, apps/e-readers, newsletters, radio shows/podcasts, streaming TV series, events, books and licensees, and followers across social media.

Audience & Media Measurement

Audience Transparency through CN1

Summary

GDPR Consent