Summary

At AUDIENCExSCIENCE, we will address the most critical measurement issues today. Are media currencies keeping up with changing consumer behavior? Are we any closer to a unified cross-platform currency? Have we taken targeting too far? And how much should marketers worry about collateral damage to brand equity and/or consumer trust from advanced targeting approaches? In the wake of data breaches and scandals, is tougher regulation coming to the data-driven world of targeted advertising?

Highlighted Sessions

• The Future of TV’s Currency and Measurement. How companies like NBCU are taking charge and driving innovation in TV measurement and TV ad currency.
• The Future of Media: An Epic Battle. Silicon Valley vs. Hollywood – who wins has broad ranging consequences for consumers, competitors, and regulators.
• An Agency Perspective: The State of Media. Developing C3 ratings, defining viewability in digital, and what it all means.
• – How Far Can You Go? (before government steps in, that is). New calls for regulations would affect the advertising business and in particular targeted advertising models.