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ARF videos

Matt Biespiel of McDonald’s with the ARF at Cannes Lions

Matt Biespiel, Sr. Director, Global Brand Development, McDonald’s.

In Cannes 2014, McDonald’s was named Creative Marketer of the Year after winning 77 Lions across categories from around world since 1979. Matt Biespel, naming this “one of the most exciting days” in his advertising career, took this moment to throw down the gauntlet and ask of himself and his team to demonstrate that this was a well-deserved honor.

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An Award-Winning, Book-Publishing Black Belt

PJ Pereira, Co-Founder and Chief Creative Officer, Pereira & O’Dell.

With a strong background in technology, PJ Pereira started his career as a programmer when he was just 13 years old and self-proclaims that a certain quality of geekiness runs through his veins.

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Entrepreneurial inspiration from Brian Wong, Founder & CEO of Kiip

Brian Wong – Founder, CEO of Kiip

Brian Wong’s story is remarkable: the son of immigrant parents smuggled from a life in mud huts to Hong Kong where his father ultimately became an accountant with his own firm, shaped Wong into an entrepreneur that challenges others to create something amazing with the resources available to them today. “If you can’t produce something amazing, then you’re doing a disservice to the stable environment your parents struggled to create.”

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Big Data is Nothing Without Creative Fusion

Our interviews at Cannes today were as unique as each spot we filmed: from our beachside conversation with Kathleen Hall of Microsoft, to our enlightening chat with Keith Reinhard in the iconic Ritz-Carlton, we learned that the industry leaders agree in their predictions for the year ahead: the media model is changing, and big data is nothing without creative fusion.

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Leaders at Cannes Discuss How Consumers Are Raising the Bar for Everyone

Our goal in these blogs is to go beyond bringing Cannes to Your Desktop and to connect you with the world’s most interesting leaders who are attending here at the Cannes Lions event. This is a quick recap from some conversations held at the hotspot meeting place – The Carlton Hotel on Boulevard de la Croisette.

We asked all how data is helping great creative and ultimately how advertising works today. There were fascinating synergies and differences among the answers.

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ARF Re:think 2011 Sitdown with Radha Subramanyan

Steve Rappaport, Knowledge Soultions Director for the Advertising Research Foundation and author of Listen First!: Turning Social Media Conversations Into Business Advantage, sits down with Radha Subramanyan from NM Incite.

ARF Re:think 2011 Sitdown with Jeni Chapman

Steve Rappaport, Knowledge Soultions Director for the Advertising Research Foundation and author of Listen First!: Turning Social Media Conversations Into Business Advantage, sits down with Jeni Chapman, Executive VP of the Brand Communication division for Harris Interactive.

ARF Re:think 2011 Sitdown with Rob Key

Steve Rappaport, Knowledge Soultions Director for the Advertising Research Foundation and author of Listen First!: Turning Social Media Conversations Into Business Advantage, sits down with Rob Key, CEO of Converseon.

ARF 2011: interview with Jane Clarke

Jane is the first Managing Director of the newly-formed Coalition for Innovative Media Measurement (CIMM). In this position she is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations. CIMM is a coalition of leading TV content providers, media agencies and advertisers formed to spur innovation in audience measurement in two areas: set-top box data and cross-platform.