The ARF’s Call for Content is a 24/7 portal to submit groundbreaking research findings and content proposals for consideration to ARF’s 2018 Annual Conference as well as future events.
All submissions are reviewed by The ARF Board of Curators through a two-round review process. There is no cost to enter your content and the submissions are due no later than October 10, 2017.
Consumer at the Center
The 2018 Annual Conference is all about the consumer: How do we take advantage of the wealth of new data to unlock new insights about customers and consumers? Even when data provide a good view of consumer behavior, what are best ways of understanding underlying motives? Where do we find inspiration for the next breakthrough ad campaign, marketing initiative or new product? How can we overcome ad resistance and activate the customers who will champion our brands? What new consumer segments are emerging and how can we engage them?
Your content should align to one of the topic areas below. To learn more, see the Content Topics.
Creative Elements: The Big Short
Path to Purchase: Journey to the Center
The Next Big Idea: Sources of Marketing Inspiration
Understanding Consumer Segments: From Mad Men to Millennials
Ad Blocking: Block and Tackle
AI: Customers ex Machina
How to Enter
1. Choose one submission topic.
2. Complete the Call for Content form.
3. Enter the portal and submit your content.