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About AUDIENCExSCIENCE

Audience measurement has always been hard but never so complex. These are the best of times and the worst of times: While Data Science may be the “Sexiest Job of the 21st Century” (HBR Oct., 2012), CPG clients have penned it as “the murky media supply system.”

This June 13-14, 2018, at the Hyatt Regency Jersey City, the ARF will host the most important media conference of the year. At AUDIENCExSCIENCE we will address the most critical measurement issues today.

Call for Content Now Open

Showcase your thought leadership and solutions by submitting your best research by
February 20. It will be vetted through a two-round judging process by the ARF 2017-2018
Board of Curators. If selected, you will be the given the opportunity to present at
AUDIENCExSCIENCE.

Topics

  • The (Near) Future of Media Measurement
  • The State of Programmatic Accountability
  • Cross-Platform Trends and Measures
  • Television/Video Today & Tomorrow
  • MMM and MTA
  • Location Data: What, Where and Why

See full descriptions here.