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Audience Measurement
Speakers

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Phil Ahad – SVP, Digital Products, Toluna
Phil Ahad, SVP of Digital Products, is responsible for leading the vision, development and strategy for Toluna’s suite of digital market research products.  He is passionate about identifying first look technology and trends that innovate companies, industries and business concepts.  Phil has a broad range of experience in digital product leadership and marketing focusing on automation and disruption across all industry types.  He has held senior leadership roles from start-ups to Fortune 500 companies. Phil holds degrees in decisions science and management information systems from George Mason University School of Business.

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Kurt Andersen – Novelist, Media Entrepreneur, Host of Studio 360

Kurt Andersen is a brilliant analyst and synthesizer of historical and cultural trends, bestselling novelist and groundbreaking media entrepreneur. Kurt’s latest national best-seller, True Believers, has been hailed by The New York Times, The Washington Post and The San Francisco Chronicle. He is also host of Studio 360, public radio’s cultural magazine show broadcast on more than 200 stations, and winner of two Peabody Awards. His vast career experience includes writing for film, TV, and the stage, as well as serving as a columnist, journalist, and editor-in-chief for highly regarded and well-known productions and publications. He holds a degree (magna cum laude) from Harvard College, an honorary doctorate from the Rhode Island School of Design, and Visionary in Residence at the Art Center College of Design in Pasadena.

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Andrew Appel – President & CEO, IRI

Andrew Appel serves as President & CEO of IRI. Previously, he has held senior leadership positions for professional service firms including Aon, McKinsey and Company and Accretive Health. He is a board member of World Business Chicago, the ARF, and has served on two task forces related to resolving the pension shortfalls of the state of Illinois and the City of Chicago. He holds a bachelor’s degree from the University of California and an M.B.A. from the University of Chicago, as a Henry Ford II scholar.

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Chris Bacon – EVP, Global Research Quality & Innovation, the ARF

Chris Bacon is EVP, Global Research, Quality & Innovation at the ARF, where he leads the Research Quality initiatives and leads the ARF’s Leadership Lab program. Prior to the ARF, Chris led the global consumer and shopper insights team at E&J Gallo Winery. Prior to Gallo, he was Global Director of Consumer Insights for the Personal Care Division of Colgate-Palmolive.

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Chris Barton – Director, Advertising & Marketing Intelligence, ESPN
Christopher Barton is the Director of Advertising & Marketing Analytics at ESPN. Christopher’s team evaluates advertising effectiveness across all of ESPN’s platforms including TV, Desktop, Mobile, Radio and Print. His role requires him to continuously evaluate new and existing methodologies with the goal of optimal campaign measurement design. Prior to joining ESPN, he was the Director of Research at Golf Digest Properties. Chris holds a bachelor’s degree from Trinity College in Hartford, CT and a master’s degree from New York University.

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Conrad Beickler – Agency Partnership Manager – LinkedIn
Conrad Beickler partners with LinkedIn’s key advertising agency clients to develop content, distribution and measurement strategies for brands. Prior to LinkedIn, he led a Strategy & Analytics team at MediaVest and consulted technology clients at Compete (now comScore). Conrad holds a B.S. from Babson College.

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Bhanu Bhardwaj – SVP & Principal, IRI Media Center of Excellence, IRI

Bhanu Bhardwaj, SVP & Principal of IRI Media Center of Execellence at IRI is an accomplished leader in the analytics space and partners with top CPG and Healthcare advertisers, networks, publishers, agencies and ad tech firms to drive innovative solutions. She leverages her expertise in media targeting, closed loop marketing, attribution, marketing mix optimization and advanced analytics to help clients drive their strategic media objectives. Bhanu is passionate about helping clients achieve their business objectives through data driven marketing. She leverages her expertise in media targeting, attribution, marketing mix optimization, consumer response modeling and advanced analytics to help clients drive their strategic media and business objectives and through data driven marketing.

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Manish Bhatia – CEO, North America, Kantar Media
Manish Bhatia is the CEO Kantar Media, North America, where he manages the full complement of Kantar Media services within the U.S. and drives development of the company’s digital business worldwide. Previously, Manish served as Chief Product Officer at comScore. He has also held senior roles at Arbitron, SymphonyAM and Nielsen. He holds an M.B.A. from CUNY and both a master’s and bachelor’s degree from Punjab University, Chandigarh, India.

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Fiona Blades – President & Chief Experience Officer, MESH Experience
Fiona Blades is currently President & Chief Experience Officer at MESH Experience. Following an eight-year marketing career and subsequently moving to advertising agencies like Leo Burnett, Fiona set up MESH in 2006 to fill a gap in market research. MESH helps clients make quicker and smarter investment decisions by taking an experience driven marketing approach and capturing experiences with brands in real time.

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Howard Blumenstein – Product Marketing Manager, Google

Howard Blumenstein is a Product Marketing Manager from Google Marketing’s Ads Research and Insights team.  Howard focuses on strategy and insights for YouTube ads, centering on bringing research-led stories to market.  Prior to joining Google, he worked in Marketing Strategy at Ogilvy and, before that, at McKinsey.  Howard holds an M.B.A. from Columbia Business School and a B.S. from the Wharton School.

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Jeff Boehme – SVP, Television Research, comScore, Inc.
Jeff Boehme is Chief Client Officer at comScore, Inc., where he helps to define and propel advanced metrics and methods to improve how television is planned, executed and sold. Previously he was CRO at Kantar Media Audiences. Jeff brings extensive experience in the field of advanced analytics and previously held senior positions at Nielsen, National Cable Communications, ABC/Cap Cities, NBC, and Seltel. He holds a degree from Iona College.

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Harry Brisson – Director, Lab Research, Nielsen

Harry Brisson leads Nielsen’s Media Lab, where he investigates the impact of emerging technology and trends on consumers, publishers, and advertisers. In various roles, he’s used Nielsen data to improve ad experiences for consumers, demonstrate the power of new media platforms, and help networks create and distribute content their viewers will love. He is also Chair and Co-Founder of Nielsen’s VR task force.

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Ken Brook – Co-Founder & CEO, MetaX
Ken Brook, Co-Founder & CEO of MetaX, the first platform to unlock the blockchain for digital advertising. Ken is a serial entrepreneur has built technology companies from the ground up since 2010. He also founded and currently still serves as CEO of VidRoll, a video technology and monetization partner for premium content publishers. Prior to this, he started StreamRoll Media, a cross-screen adtech company, in 2013, and earlier in his career held positions in both traditional and digital media.

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Casey J. Brown – Senior Research Analyst, Nielsen

Casey J. Brown, is a Senior Research Analyst with the Nielsen Digital Media Lab. In this capacity, he focuses on innovative primary research for all of Nielsen’s digital clients. Casey is also one of the lead contributors of the Nielsen Millennials on Millennials report, which seeks to bring innovative insights on the Millennial population to the industry. Previously, Casey was an Analyst for the Sports team at Nielsen, focusing on TV and social ratings. He then moved into Nielsen’s Digital Media Analytics group as an Associate Media Analytic Consultant where his focus was on custom research for digital publishers. Casey has a degree from Providence College.

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Rick Bruner – VP Research & Analytics, Viant, Inc.
Rick Bruner is currently VP of Research & Analytics at Viant, Inc. Previously, he was VP of Research & Analytics at Specific Media. Prior to that, he ran ad research departments at MTV Networks, Google, and DoubleClick, and served as co-chair of the IAB Research Committee. He is the co-author of Net Results: Web Marketing that Works and Net Results.2: Best Practices for Web Marketing and is the recipient of an ARF David Ogilvy Award. He holds a degree from Columbia University in English literature and writing.

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Beth Bubon – Analytics Director, PepsiCo North America Nutrition Group
Beth Bubon, Analytics Director at PepsiCo North America Nutrition Group, has been with PepsiCo for over 4 years and currently works on iconic brands as Gatorade, Quaker, and Tropicana. She has worked in both insights and analytics in the CPG industry over the past 20 years with companies like Pepsi, Sara Lee/Hillshire and Kraft. She has an M.B.A in marketing and a B.S. in retailing from the University of Wisconsin.

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Olga Casabona – Senior Director, Client & Consumer Insights, Turner Broadcasting System
Olga Casabona, Senior Director of Client Insights at Turner, leads a next generation approach to client insights that fuels the recommendation of best ad solutions for highest impact on marketers’ key business outcomes and innovation strategies. Prior to Turner, Olga led the Strategy and research efforts for various teams at NBCUniversal, Univision, impreMedia, McKinsey & Co. and Accenture.

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Sean Casey – President, Nielsen Social, Nielsen

Sean Casey is President of Nielsen Social at Nielsen. Previously, Sean founded SocialGuide in 2011, a pioneer application which laid the groundwork for the standardization of social TV measurement. (SocialGuide was acquired by Nielsen in 2012). Prior to Nielsen, Sean’s experience extended from digital to television, including producing numerous programs for VH1 and serving as producer/writer for The iPod Revolution documentary for Discovery. He also served as VP of Interactive Products at iVillage.

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Dan Chapsky – Data Scientist, Facebook
Dan Chapsky is a Data Scientist on the Marketing Science Team at Facebook. He focuses on researching the value of different targeting techniques online. Prior to Facebook, Dan worked on building recommendation systems and predictive analytics at a dating website.

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Josh Chasin – CRO, comScore, Inc.

Josh Chasin, CRO at comScore, Inc., has more than 25 years of experience in media and market research. Prior to joining comScore, Josh was the principal and founder of Warp Speed Marketing, Inc., a Manhattan-based media research consultancy. He is also a former executive at Arbitron, Inc., a past President & CEO of Simmons Market Research Bureau and Northstar Interactive, and is on the current ARF Board of Directors. Josh holds a B.S. in marketing from NYU and an M.B.A. in marketing management from Pace University.

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Andrew Li Cheng – Business Development Director, CSM Media Research
Andrew Cheng, Business Development Director at CSM Research, is currently responsible for leading the way in developing new media measurement solutions including real-time data, cross-screen, RPD, Social, data fusion, in an effort to bridge the gap between traditional and emerging media analytics. Previously, he spent over 6 years working in the U.S., where he held key analytical and research positions in major media companies on both sides of the media spectrum including FOX, The New York Times, and Kantar Media

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Thomas Ciszek – Media Entertainment Research, Twitter

Thomas Ciszek (@ciszek) leads media and entertainment research @TwitterLA. Previously, he co-founded Cojoin, was involved with business analytics at GOOD Magazine, managed search marketing at The Search Agency and began his research career at The RAND Corporation. Tom holds a B.S. in mathematical decision sciences from the University of North Carolina, Chapel Hill, as a Morehead-Cain Scholar, as well as an M.S. in information science.


Newcombe Clark – Global Director, Rapid Learning Lab, AIG
Newcombe Clark is Global Director of Rapid Learning Lab at AIG, where he is focused on digital marketing analytics, optimization, and direct-to-consumer growth strategy. Prior to joining AIG, Newcombe was with the Cambridge Group at Nielsen. He holds degrees in mechanical engineering and Japanese, as well as an M.B.A. all from the University of Michigan-Ann Arbor.

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Jane Clarke – CEO, Managing Director, Coalition for Innovative Media Measurement
Jane Clarke is the CEO, Managing Director of the Coalition for Innovative Media Measurement (CIMM) where she is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations. She has 30+ years’ experience in the media industry, analyzing strategic insights into global consumers for Time Warner, Children’s TV Workshop and National Geographic. Jane also is on the ARF’s Board of Directors.

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Megan Clarken – President, Product Leadership, Nielsen
Megan Clarken is President of Product Leadership at Nielsen. Previously, Megan was most recently Megan EVP of Global Product Leadership, where she led the global team responsible for product strategy, development and management of Nielsen’s leading measurement products for TV, digital, cross-platform content and advertising. Prior to Nielsen, she held senior leadership positions for large publishers and online technology providers, including Akamai Technologies and ninesmn.

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Kaitie Coghlan – Head, Customer Success, Data Partnerships, LiveRamp
Kaitie Coghlan is the Head of Customer Success, Data Partnerships at LiveRamp, the Connectivity division of Acxiom. Kaitie joined LiveRamp nearly four years ago, prior to the company being acquired by Acxiom, where she focused on building the LiveRamp Customer Success team. Before LiveRamp, she spent three years at Demandbase leading senior customer success teams, and three years at Salesforce, in the Marketing Cloud division.  

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Sophie Coleman – VP, Data Strategy & Program Management, ESPN
Sophie Coleman is currently VP of Data Strategy & Program Management at ESPN. In this newly created role, she oversees ESPN’s global data strategy management and will coordinate data-driven efforts shaping key advertising sales strategies. Previously, Sophie was at Nielsen as VP of Digital Enablement, where she led the company’s technology transformation project. Earlier in her career, Sophie served as VP of Product Management for Phorm in London, U.K., supervising a team that developed behavioral ad targeting systems. Prior to that, she was Director of Product Management at Whenu. She holds a bachelor’s degree in political science from the University of London and a masters’ of science in comparative media studies from MIT.

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Carol Davidsen – VP, Political Technology, comScore, Inc.
Carol Davidsen currently leads the political technology group at comScore, working to bridge the gap between what political campaigns, super PACs and lobbyists need today, and the technology they will need in the future as TV and digital evolve. Before joining the comScore team, Carol served as the Director of Integration and Media Targeting for the 2012 Obama for America re-election campaign, where she led the development of “The Optimizer,” an analytics tool that helped the campaign maximize their paid media budget, and “Narwhal” the API platform attempted to unify political data across the campaign. Her insights have been featured by Fox News, MSNBC, The New York Times, The Washington Post, Bloomberg Business, The Victory Lab, and Prototype Politics: Technology-Intensive campaigning and the data of democracy.

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Matthew Davis – Co-Founder, Reveal Mobile
Matthew Davis’s career spans over two decades of five startups, three of which have been mobile-focused. As Co-Founder of Reveal Mobile, a mobile intelligence firm that turns billions of raw data signals into location-based audience segments, Matthew leads sales, marketing, and early product development. He also co-founded and led an Internet of Things group reaching more than 4,000 members, and served as Chair of the NC State Alumni Entrepreneurs organization.

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Keri Degroote – VP, Sales Research & Analytics, Pandora

Keri Degroote, Pandora’s Head of Research & Analytics, brings almost 20 years of highly specified marketing research experience in the media industry. With notable expertise in advertising effectiveness, consumer insights, data and attribution, Keri has successfully led leadership teams, from smaller concentrated groups to large research departments, for top-tier media brands. Prior to joining Pandora, Keri held senior leadership positions at iHeartMedia, Turner Broadcasting and FX & FMC Networks.

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John Derham – Co-Founder & Head, Innovation, iQ Media
John Derham is Co-Founder & Head of Innovation at iQ Media. In this capacity, he oversees the continued advancement into the real-time TV analytics space, as well as upholding the company’s vision and everyday mission. A career-long data guru, John has held prestigious positions at companies including Advanta, Royal Bank of Scotland and JP Morgan Chase—where he led marketing and decision sciences. He is also the assistant coach of the Villanova men’s lacrosse team.

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Peter Doe – CRO, clypd
Peter Doe is CRO of clypd, based in New York City. He has 25 years’ experience in audience measurement and statistical modeling. In his current role he is responsible for the integrity of data and algorithms in clypd’s programmatic TV systems, with the objective of making TV advertising more automated, data-driven and effective.

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Will Doherty – VP, Business Development, Index Exchange
Will Doherty is VP Business Development at Index Exchange where he focuses on identifying and securing new partners across programmatic platforms and digital marketers to ensure they have access to the cleanest and most premium publishers in the programmatic landscape. Prior to joining Index, he oversaw business development for a range of DSPs and ad technology companies. His expertise in the ad tech landscape has been recognized by industry publications including Ad Age, Adweek, AdExchanger and Digiday.

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Paul Donato – formerly EVP, Research & Development, Nielsen
Paul Donato was formerly EVP for Research & Development at Nielsen and originally joined the company as SVP & CRO of Nielsen Media Research in 2000. Prior to joining Nielsen, Paul served as President & CEO of Kantar Media Research beginning in 1998. He has served on the boards of several research companies and is a past Chairman of the ARF. Paul is presently on the World Economic Forum’s Council for Consumer Research and a former member the Singapore Economic Development Council.

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Jeff Doud – Director, Marketplace Analytics, Kellogg Company
Jeff Doud is Director of Marketplace Analytics at Kellogg Company where he oversees the marketing effectiveness program and supports the development of analytical ROI measurement frameworks. Jeff’s work directly informs the placement of all Kellogg North America advertising and promotional investment. Previously, he was Senior Manager, Business Analytics, responsible for development and enhancement of internal trade promotion modeling, merchandising insights, national price action analytics, and the research lead with academic professionals.

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Meghann Elrhoul – Head of Global Agency Research, Twitter
Meghann Elrhoul is responsible for designing thought leadership studies in partnership with advertising agencies to better understand the evolving media landscape and build Twitter’s knowledge of consumer behaviors to provide actionable opportunities for advertisers. Previously, she was VP of Customer Service & Analytics at Trendrr, and prior to that, she spent six years in research and insights at Nielsen, across TV and social. Meghann holds a master’s of science degree from NYU and a B.S. in chemical engineering.

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Andrew Faehnle – Director, Delivery & Analytics, Nielsen Catalina Solutions
Andrew is Director of Delivery & Analytics at Nielsen Catalina Solutions (NCS) where he is responsible for developing and improving methodologies for measuring sales impact across TV, radio, print, mobile, digital and cross-media. He has a B.A. in American studies from Yale University, an M.A. in secondary English education from Columbia University, as well as an M.A. in quantitative analysis from University of Cincinnati.

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Andrew Feigenson – Chief Revenue Officer, Nielsen Catalina Solutions
Andrew Feigenson is Chief Revenue Officer of Nielsen Catalina Solutions, where he leads sales  and marketing. Prior to this role, he served seven years at Nielsen, most recently as Managing Director, Digital. During his tenure at Nielsen, Andrew launched the programmatic business, and Digital Ad Ratings/Digital Content Ratings, the industry’s new standard for digital audience measurement. He holds a master’s degree in finance from Brandeis University.

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James Fennessy – CEO, Standard Media Index

James Fennessy is CEO of Standard Media Index and is responsible for leveraging the company’s ad spend data for subscribers and agencies across global markets. His media career began with News Corporation in Australia and Asia where he held a number of senior leadership roles before moving into management consulting.

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Frank Findley – Executive Director & Chief Advisor, MMAP Center, MASB
Frank Findley recently assumed the dual roles of Executive Director and Chief Advisor to the MMAP Center, which administers the Marketing Metric Audit Protocol at MASB. Previously, Frank served as EVP of Research for MSW•ARS Research. His more recent work has focused on panel quality, the sales effectiveness of digital advertising (with comScore), and transitioning behavioral measurement systems online. He holds a B.S. in physics from Purdue University and an M.S. from the Krannert Graduate School of Management.

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Kym Frank – President, Geopath
Kym Frank, President of Geopath since 2015, has led the organization through a full rebrand from its legacy name, the Traffic Audit Bureau (TAB). She has 20 years of research experience across multiple channels with leadership positions at SymphonyAM, ZenithOptimedia, FTI, and CBS TVD.

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Reed Freeman – Partner & Co-Chair, WilmerHale
Reed Freeman is Partner & Co-Chair of WilmerHale’s Cybersecurity, Privacy, and Communications practice group which is focused on the legal use of data for commercial purposes. Reed serves as lead counsel in FTC and state advertising, privacy and data security investigations and negotiations, having handled scores of such matters. He is perennially ranked by Chambers and Legal 500 as one of the country’s leading practitioners in the privacy and data security area. Reed previously served as staff attorney in the FTC’s Bureau of Consumer Protection and received his J.D. from the University of Virginia School of Law.

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Ed Gaffney – Managing Partner, Director of Implementation Research, GroupM
Ed Gaffney is Managing Partner, Director of Implementation Research at GroupM. Prior to this, Ed was Director of Tactical Planning Research at GroupM where he helped the video implementation teams to better understand and more efficiently execute planning strategies. He started his career at Y&R then moved to AT&T. Outside of a three-year stint as the Director of Knowledge at Carat North America, Ed has been with Y&R/MEC/GroupM, planning and buying research.

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Manuel Garcia-Garcia, Ph.D. – SVP, Research & Innovation: Global & Ad Effectiveness, the ARF
Manuel Garcia-Garcia, Ph.D., is SVP, Research & Innovation at The ARF where he leverages expertise in neuroscience and cutting-edge research methodologies to drive the delivery of valuable, informed insights. He is also an Adjunct Professor of Consumer Neuroscience in the graduate school of NYU Stern School of Business. Manuel has a Ph.D. in neuroscience from the University of Barcelona, and is a recipient of the prestigious Extraordinary Doctorate Award.

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Alanna Gombert – SVP, Technology & Ad Operations, IAB; General Manager, IAB Tech Lab
Alanna Gombert is SVP of Technology & Ad Operations, IAB and General Manager of IAB Tech Lab. Alanna was previously CEO of Gombert Consulting, a full service digital media consulting agency, and she was the Founder and Co-chair for the IAB Programmatic Council. Before this, she was Head of Digital Sales and Strategy at Conde Nast and founder of CatalystDesk, She also has experience in international markets, including EMEA, APAC, and Latin America.

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Jonah Goodhart – CEO & Co-Founder, Moat

Jonah Goodhart is the CEO and Co-Founder of Moat, a New York based analytics company focused on driving success for brand marketers and premium publishers. Previously, Jonah was the Founding Investor and Board Member of Right Media (acquired by Yahoo!), Founding Partner of WGI Group, and Co-Founder of Billions.org. He was also a member of Mayor Bloomberg’s Council on Technology and Innovation.

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Vijoy Gopalakrishnan – Principal, Media Center of Excellence, IRI

Vijoy Gopalakrishnan leads Product Development for IRI with a focus on building the product features and developing the statistical methodologies underpinning Lift. Prior to joining IRI, he was with Nielsen where he spent the majority of his time leading the Statistical Center of Innovation within the Data Science Org. In this role, he also led enhancement of methodologies for retail measurement services and media ratings globally.

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Jeffrey Graham, Ph.D. – VP, Marketing Insights & Analytics, Twitter
Jeffrey Graham, VP of Marketing Insights & Analytics at Twitter. Previously he was Global Director of Sales Research where he focused on helping marketers understand the value of Twitter investments and uses Twitter data to improve their entire marketing mix. Prior to Twitter, Jeffrey led advertising research for the Americas at Google. He was awarded a Ph.D. in sociology in 2009. He is currently on the ARF Board of Directors.

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Jason Hartley – VP, U.S. Search Practice Lead, Media, 360i
Jason Hartley is VP, U.S. Search Pratice Lead, Media at 360i where he oversees search strategy and paid search best practices for marketers such as Spotify, Pernod Ricard, Capital One, and JCPenney. He has appeared in a number of media outlets such as Direct Marketing News and Search Engine Journal. Jason’s book, the Advanced Genius Theory, was also featured in The New York Times, The Wall Street Journal and EW.

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Bill Harvey – Executive Chairman, Bill Harvey Consulting, Inc., Founder & Chairman, Research Measurement Technologies, Inc., & Strategic Advisor, SMI

Bill Harvey, Executive Chairman of Bill Harvey Consulting, Inc., Founder & Chairman of Research Measurement Technologies, Inc. & Strategic Advisor to SMI, is an industry leader and innovator whose vision has led the media industry for decades. Bill was recognized in 2008 with the ARF’s Great Mind Award, and in 2014, he became the first recipient of the ARF’s Erwin Ephron Demystification Award. Among his many accomplishments, he is also an inventor with four issued U.S. patents to date and has consulted for over 100 Fortune 500 companies.

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Michael Horn – Managing Director, Data Science, Huge
Michael Horn is the Managing Director of Data Sciences at Huge, responsible for overseeing the Data Science and Research offering across the company’s global network of offices. He brings nearly 20 years of media, brand, and digital measurement experience for clients, including twenty Fortune 100 marketers. Prior to Huge, Michael was the Chief Analytics Officer of Resonate, one of the most advanced consumer research and activation platforms in the U.S. Earlier in his career, he led Universal McCann’s Decision Sciences unit, as well as other senior roles at agencies including McGarryBowen, OMD and R/GA.

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Walt Horstman – SVP/GM, Advanced Advertising & Analytics, TiVo
As SVP/GM of Analytics & Advertising, Walt Horstman leads TiVo’s advanced advertising platform and data business.  An industry pioneer in data-driven TV advertising, Horstman built AudienceXpress, an automated TV sales platform that was acquired by Comcast.  Prior to that, he held senior positions at Visible World, Cablevision and Accenture.  He has a BA from Amherst College and an MBA from Stanford University.  He and his spouse, Dexter, enjoy exploring the beautiful Hudson River Valley.

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Graeme Hutton – SVP, Group Partner, Research, Universal McCann
Graeme Hutton is SVP, Group Partner, Resarch at Universal McCann. Previously, he was Communications Research & Insights Director at Universal McCann. Prior to that he was chairman of the UK’s Audit Bureau of Circulations. Graeme has been honored with numerous industry awards, including the Media Award for Research of the Institute of Practitioners in Advertising as well as the Word of Mouth Marketing Association’s Gold Award for Research. He is also a member of the 4A’s Media Measurement Council.

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George Ivie – CEO & Executive Director, Media Rating Council
George Ivie is CEO & Executive Director of the Media Rating Council, Inc. (MRC). His experience includes over 20 years in media research auditing and consulting. Prior to his current position, George was a partner at Ernst & Young and their lead representative and advisor to the MRC. He is a certified public accountant and a certified information systems auditor.

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Gunnard Johnson – Head, Measurement Science & Insights, Pinterest
Gunnard Johnson leads the development of audience measurement and advanced analytic measurement solutions to deliver results for Pinterest partners. Previously, he was the Head of Quantitative Ads Research at Snapchat before joining Pinterest. Gunnard is also on the ARF’s Board of Directors.

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Kelly Johnson – VP, Advertising & Marketing Intelligence, ESPN

Kelly Johnson, MASB Director, is VP of Advertising & Marketing Intelligence at ESPN, where she has been a key participant in ESPN’s groundbreaking cross-media research initiatives over the past several years, including Project Blueprint. She is a past recipient of the ARF’s Great Mind Awards and is co-author of the paper “Cracking the Cross-Media Code” (JAR, June 2010). She holds a B.S. from the University of Oregon and M.B.A. from the University of Oregon’s Warsaw Sports Marketing Center.

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Joy Joseph – Principal & Practice Leader, IRI Strategic Analytics, IRI
Joy Joseph is a Principal within IRI Strategic Analytics and leads the Marketing Productivity Practice. Joy has 16+ years’ experience in business analytics, across a diverse range of industries covering CPG, retail and financial services. Prior to IRI, he served as VP of Products & Research at Citigroup (Citi). Joy also held positions in Product Development at Marketing Management Analytics and worked as a research associate at General Electric edgelab.

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Ed Keller – CEO & Director, Engagement Labs
Ed Keller is CEO & Director of Engagement Labs, where he has spearheaded the development of TotalSocial, the world’s only data and predictive analytics solution that combines online social media listening data with offline word-of-mouth tracking to provide marketers with a complete view of the consumer conversations that drive brand growth. Ed is the author of two books, and an inductee of the Word of Mouth Marketing Hall of Fame.

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Whitney Kemper – Senior Director, Analytics Products, Crossix Solutions
Whitney Kemper is Senior Director of Analytics Products at Crossix Solutions and has been with the company since 2009. Whitney leads development of the technology, data, and methodologies which underpin Crossix’s product portfolio and has over 10 years’ experience in marketing analytics and technology product management and development. Whitney holds a B.A. in economics, English, and East Asian studies from Vanderbilt University.


Rachel Kennedy, Ph.D. – Associate Professor, Ehrenberg-Bass Institute, University of South Australia
Rachel Kennedy is Associate Professor and founding researcher at the Ehrenberg-Bass Institute for Marketing Science. She has been recognized with numerous prestigious awards, is published in key marketing journals, and is on the Editorial Advisory Boards for Journal of Advertising Research, International Journal of Market Research, and International Journal of Advertising.

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Asif R. Khan – Founder & President, The Location Based Marketing Association (LBMA)
Asif R. Khan, Founder & President of The Location Based Marketing Association, is a veteran tech start-up, business-development and marketing entrepreneur. Prior to launching The LBMA, an international group dedicated to research and education in the space, Asif built four start-ups and worked with companies as diverse as Limited Brands, IBM, Baxter Pharmaceuticals, Molson-Coors, BestBuy, American Airlines, Cineplex Entertainment, ING Bank, Vroom & Dreesman and L’Oreal.

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Ryan King – Director, Research, Samba TV
Ryan King is the Director of Research at Samba TV.  In this capacity, he is responsible for designing and developing cross media advertising measurement tools, leveraging Samba proprietary technology and third party data to enhance marketing for clients across many industries.

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Ryan Kinskey – Director, Business Development, Airsage
Ryan Kinskey leads business development & marketing efforts for AirSage, a big data processor specializing in high volume, high velocity geolocation data. AirSage provides clients population insights for Out of Home Advertising, Transportation, Retail & Site Selection & tourism. Ryan has 10 years of experience working for data oriented SAAS companies.

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Chris Kuist – SVP, Research & Impact, IAB

Chris Kuist is SVP of Research & Impact at IAB since April 2017. Previously, Chris was at The Weather Company, where he supported all facets of the revenue of the business across sales, sales strategy, and product development, design, content creation, data science, and senior leadership. Prior to The Weather Company, he was Senior Director in the Strategic Insights & Research group at Viacom Media Networks. He holds a master’s degree from the University of Kent at Canterbury and a bachelor’s degree from the University of Wisconsin-Madison.

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Laura Lewellyn – Senior Director, Market Innovation, Lotame
Laura Lewellyn is Senior Director of Market Innovation at Lotame where she drives partnerships and new product strategy. Prior to joining Lotame, Laura served as the Director of Research at Resonate. She has also held key positions at startups including TARGUSinfo (acquired by Neustar) and Opower (acquired by Oracle). Laura holds an M.A. from the University of Chicago, where she trained at the National Opinion Research Center (NORC).

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Alex Lundry – Co-Founder & Chief Data Scientist, Deep Root Analytics
Alex Lundry is Co-Founder & Chief Data Scientist at Deep Root Analytics. Hailed by Sasha Issenberg as “the most methodologically sophisticated opinion researcher working in Republican politics,” Alex has worked as a data scientist, pollster, microtargeter, data-miner and data-visualizer for presidential candidates, national organizations and Fortune 50 companies. His data visualizations and infographics have been featured in numerous publications including Washington Post, The New York Times and The Wall Street Journal.

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Dylan Mabin – SVP, Geopath
Dylan Mabin, SVP at Geopath, is an audience insights researcher who specializes in geoinformatics. He currently leads the development of Geopath’s new state-of-the-art audience insight platform, which is increasing the precision and flexibility of OOH Ratings by leveraging mobile location data.

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Carl Marci, M.D. – Chief Neuroscientist, Nielsen Consumer Neuroscience
Carl Marci, M.D., is Chief Neuroscientist at Nielsen Consumer Neuroscience. Carl is published in numerous peer-reviewed journals, gives lectures worldwide and is a leader in the new fields of social and consumer neuroscience. He holds a B.A. from Columbia University, M.A. from Oxford University as a Rhodes Scholar and M.D. from Harvard Medical School.

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Matthew Martimo – VP, Business Development, Citilabs
Matthew Martimo is VP of Business Development at Citilabs where he leads customer engagement and the international business groups at Citilabs. Prior to this role, he has served as VP of Research & Development for Citilabs as well as AirSage, a pioneer of emerging technology in wireless signaling, location analytics, and big data processing.

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AJ Mathew – VP, Research, Kargo
AJ Mathew is VP of Research at Kargo, managing a cross-functional team for research around products, user experiences, audience insights, market intelligence, ad effectiveness, and media measurement. Prior to Kargo, AJ was the Head of Global Measurement at Apple for iAd and also held key research positions at Yahoo!, Bloomberg/BusinessWeek, and WebMD

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Scott McDonald, Ph.D. – President & CEO, the ARF
Scott Mcdonald, Ph.D., is CEO & President of the ARF since March 2017. With over 30 years of research experience solving pressing business issues, Scott is an ardent champion of high-quality standards. He has held senior research positions at leading global media companies, including 10 years at Time Inc., and 14 years at Conde Nast. He also served as Chairman of the ARF from 2001 to 2002. Scott’s innovative work at the intersection of advertising research, traditional media, and the digital revolution reflects his roots in academia. He has a Ph.D. in sociology from Harvard University and previously taught courses in media measurement, media economics, and monetization strategies at Columbia Business school for the past 18 years.

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Steven Meester, Ph.D. – Global Head, Rapid Learning Lab, AIG
Steve Meester, Ph.D., is the Global Head of Rapid Learning Lab at AIG where he is tasked with leveraging advanced analytical methods to maximize profitable growth for AIG’s Consumer business. Steve has a Ph.D. in statistics from the University of Waterloo, and a B.Sc. Honors in mathematics with a minor in economics from Simon Fraser University.

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Maggie Merklin – EVP, Analytic Partners

Maggie Merklin leads Analytic Partners Global Client Engagement team and is responsible for client delivery excellence and creating long-term client partnerships. She plays a key role in bringing new solutions and innovations to address evolving data, marketplace and business challenges in order to bring value to the analytics delivery process so that client organizations can make the most use of Analytic Partners deliverables.

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Jed Meyer – EVP, Corporate Research, Univision Communications
Jed Meyer is EVP of Corporate Research for Univision Communications, Inc., where he leads the company’s audience cross platform measurement efforts in order to drive business growth. Prior to joining Univision, Jed served as Global Director of Research & Analytics at Annalect, part of Omnicom Media Group. Prior to this, he spearheaded Nielsen’s entry into both online ratings and set-top box data. Jed is currently Chair of the ARF Board of Directors and holds a B.A. from Columbia University.

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Dan Neely – CEO, Networked Insights
Dan Neely, is Founder and CEO of Networked Insights, where he shares his expertise in customer insights and guides brands through the challenges they face in gathering relevant, real-time insights about their customers. Prior to Networked Insights, Dan was Director of Strategy at Scient, and was a founding member of the online insurance company Esurance. In addition, he helped spin a software solution out of Brightstar into a stand-alone business called Vidus, which was later acquired by @Road. Dan is a graduate of the University of Georgia.

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Magda Nenycz-Thiel, Ph.D. – Mars Professor of Marketing & Senior Research Associate, Ehrenberg-Bass Institute
Magda Nenycz-Thiel, Ph.D., is Mars Professor of Marketing & Senior Research Associate at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia. Her areas of expertise are advertising effectiveness, marketing metrics, category growth, and online buying behavior. Magda’s work is published in the Journal of Business Research, Journal of Advertising Research, and other journals.

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Sandy Padula – SVP, Research, TBS & TNT, Turner Broadcasting System

Sandy Padula is the SVP of Research for TBS and TNT, divisions of Turner Broadcasting System. In this capacity, she is responsible for overseeing research strategy and data analysis for the networks’ programming, digital & cross platform, marketing and ad sales groups.

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Meredith Paige – SVP, User Experience, GfK
Meredith Paige, SVP of User Experience at GfK, is well versed in strategic foundational research including segmentation, customer journey/landscape mapping, and new product testing. She has deep experience with a variety of growth-oriented business issues including new product development, identifying whitespace, and deepening connection to a target customer through segmentation.

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Thomas Palmer – President, Ameritest
Thomas Palmer is President of Ameritest. He began his career at Quaker Oats Company and later led the Consumer Strategy & Insights team for PepsiCo’s $2 billion U.S. Foods division (former Quaker foods). Prior to Ameritest, he was the Managing Director of Consumer Insights at OTX Research and subsequently EVP of Global Accounts at Ipsos.

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Hetal Patel – Director, Corporate Analytics & Insights, iHeartMedia

Hetal Patel is the Director of Corporate Analytics & Insights at iHeartMedia, where she continues to build a knowledge base and generate insights around users, radio listeners and the media landscape. In her position, she also determines the success and efficacy of iHM’s partnerships including Snapchat. Prior to joining iHeartMedia in 2014, Hetal upheld positions at Radius Global Market Research, Nielsen and KPMG/Nunwood. Hetal was enrolled in Ph.D. program for consumer psychology at University of North Carolina.

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Sorin Patilinet – Global Center of Expertise for Media, Mars Inc.
Sorin Patilinet leads the Global Center of Expertise for Media at Mars Inc. Combining his experience in consumer brands management with an engineering master’s degree, Sorin is responsible for Mars’s global media research agenda with a focus on robust output measurements and strategic insights that travel across geographies.

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Kate Paulin – SVP, Insights & Planning, 360i
Kate Paulin, SVP, Insights & Planning at 360i, oversees the organization’s award-winning Insights Group that creates innovative research approaches to help brands stay relevant in today’s consumer-led world. She also runs the agency’s measurement practice that helps marketers better manage the overwhelming amount of available data to focus on the metrics that drive business and marketing goals.

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Bob Pearson – Vice Chair, Chief of Innovation, W2O Group
Bob Pearson, Vice Chair & Chief of Innovation at W2O Group, is globally recognized as a marketing visionary and is one of the pioneers of social media marketing. Bob has been published in various formats including as an author of the books Pre-Commerce and Storytizing. He has served as an advisor in many capacities such as an original member of the P&G digital advisory board, Chair and Vice Chair of the emerging technology fund for the State of Texas, and the ARF Board of Directors. Bob is also an instructor for the U.S. State Department’s Marketing College.

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Pat Pellegrini, Ph.D. – President & CRO, Simmons Research
Pat Pellegrini, Ph.D., President & CRO for Simmons Research, is responsible for maintaining the highest data quality and research standards in the industry, and developing improved approaches to media and consumer insights measurement. Previously, Pat held senior leadership roles at Experian Consumer Insights NA, The Weather Network, and comScore. Pat is a frequent speaker at conferences around the world. He holds a Ph.D. from SUNY Buffalo, and both an M.Sc. and Honours B.A. from McMaster University.

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Claudia Perlich, Ph.D. – Chief Scientist, Dstillery
Claudia Perlich, Ph.D., Chief Scientist at Dstillery, leads the machine learning efforts that power Dstillery’s digital intelligence for marketers and media companies. With more than 50 published scientific articles, she is a widely acclaimed expert on big data and machine learning applications, and an active speaker at data science and marketing conferences around the world.

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Jeanine Poggi – Media Reporter, Advertising Age
Jeanine Poggi is a Media Reporter at Advertising Age where she covers the TV and video industry. She has appeared on CBS This Morning, Fox News, NPR and Charlie Rose, among others. Prior to Ad Age, she spent six years covering the retail and media industries and other financial sectors for Women’s Wear Daily, Forbes and TheStreet. She was named a 2010 Strictly Financials fellow at the Reynolds Center for Business Journalism and is a recipient of a 2015 Jesse H. Neal Award for “Best Range of Work By a Single Author.”

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David F. Poltrack – CRO, CBS Corporation; President, CBS VISION
David F Poltrack is CRO of CBS Corporation & President of CBS VISION. He was previously Chair of the ARF’s Board of Directors and in 2014, was inducted into the Broadcasting & Cable’s Hall of Fame. David is also an Adjunct Professor at NYU, as well as the author of Television Marketing: Network, Local, and Cable (McGraw-Hill), and Chairman of the ROI Committee for CRE. He holds a B.A. in history (magna cum laude) from Notre Dame and an M.B.A. in marketing from NYU.

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Ashley Post, Associate Director, Research & Insights, Collage Group
Ashley Post, Associate Director of Research & Insights at Collage Group, has conducted 200+ qualitative and quantitative research projects with multicultural consumers, specializing in engaging hard-to-reach segments through creative and innovative methodologies. Prior to Collage Group, she spent extensive time working for nonprofit organizations in Latin America. She is bilingual in English and Spanish and holds a B.B.A. in marketing and psychology from the College of William and Mary.

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Jamie Power – COO, one2one Media
Jamie Power is the COO of one2one Media, a highly specialized, independent entity that offers agencies and advertisers a turnkey solution to addressable video. In this role, she has transformed more than 50 partnerships with MVPDs and data and technology providers to create a cross platform addressable video solution. Prior to starting one2one Media, Jamie was the Managing Partner at MODI Media. Jamie was recently named a Multichannel News’ Wonder Woman and Digital All-Star by Broadcast and Cable.

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Matt Prohaska – CEO & Principal, Prohaska Consulting

Matt Prohaska, CEO & Principal of Prohaska Consulting, is a 25-year media veteran and consultant to leading digital media and advertising technology firms and executives. Matt has been a contributor to the growth of online advertising since its commercial inception in the early 1990s, first by creating the online media practice at BBDO (now part of Omnicom) in 1994 and later opening CNET’s New York sales office as its first Regional Sales Manager in 1996.  In April, 2013, Matt became the Programmatic Advertising Director for The New York Times.

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Karen Ramspacher – SVP, Consumer Insights & Trend, GfK MRI

Karen Ramspacher is SVP of Consumer Insights & Trends for GfK MRI, responsible for identifying and exploring drivers to consumer behavior in the changing media landscape and beyond. She began her media career as an account planner at boutique ad agencies, then worked in TV research at Oxygen, Fuse, and Pivot/Participant Media.

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Andrea Remoundos – Director, Business Development, comScore, Inc.
Andrea Remoundos serves as Director of Business Development for comScore Inc.’s National Agency division. Andrea’s expertise is in scaling planning platforms, cross platform business strategy and data-driven problem solving. Her prior experience includes Rentrak, Kantar Media, NBC and FOX Cable Networks, as well as serving as an Honorary Chairwoman of Edgewater New Jersey’s Political Action Committee.

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Mike Rich – VP, Emerging Products, comScore
Mike Rich is a VP of Emerging Products at comScore, the global leader in measuring the digital world. In this role, he leads teams to craft new solutions for understanding multi-platform media consumption. Mike specializes in developing new measurement technologies, methodologies and data assets.

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Brendan Riordan-Butterworth – Senior Director, Technical Standards, IAB Tech Lab

Brendan Rirodan-Butterwork is Senior Director of Technical Standards at IAB Tech Lab, where he oversees the development of standards-track documents that aim to bring efficiencies to the market. His current focus is on the development of LEAN and DEAL guidance in response to ad blocking, as well as efforts to bring the advertising industry’s perspective to the W3C. Brendan joined the internet revolution in 1998 with MediaHouse, a web analytics and network monitoring company sprung from the ashes of the BBS industry, and worked with Microsoft in their data collection and behavioral targeting branch.

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Kimberly Rose Clark, Ph.D. – Co-Founder & CRO, Merchant Mechanics

Kimberly Rose Clark is Co-Founder & CRO at Merchant Mechanics where she oversees all aspects of original research design, implementation and analysis for both government and blue chip clients, such as Hershey, McDonald’s, and Levi’s as well as government entities DARPA and the Department of Defense. She also is a Lecturer and Researcher in the Department of Psychological & Brain Sciences and Affiliated Faculty in the Program for Cognitive Science at Dartmouth College.

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Joel Rubinson – President, Rubinson Partners, Inc.
Joel Rubinson is President of Rubinson Partners, Inc. Previously, he spent many years at the NPD Group, creating modeling approaches for brand equity, new product forecasting. Joel started his research career at Unilever. He is also a published author, frequent speaker, and an influential blogger as well as a former CRO at the ARF. Joel holds an M.B.A. in statistics and economics from the University of Chicago and a B.S. from NYU.

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Jorge Ruiz – Measurement Agency Partner Manager, Facebook
Jorge Ruiz leads a team dedicated to helping global agencies develop stronger ad effectiveness research, measurement strategies, and adoption of better methodological integrations at Facebook. Prior to Facebook, Jorge led Ogilvy’s Media Analytics & Insights practice specializing in digital attribution and cross-media advertising effectiveness research that resulted in multiple ARF David Ogilvy Awards, as well as an ARF Great Minds award.

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Stephen Sands, Ph.D. – Chairman & Chief Science Officer, Sands Research, LLC
Stephen Sands, Ph.D., Chairman & Chief Science Officer at Sands Research, LLC. Stephen has been showcased in numerous scientific publications in psychology, behavior, and the neurosciences. He holds a Ph.D. in biomedical sciences from the University of Texas Graduate School of Biomedical Sciences. In 2015, he was accepted into the National Academy Sciences.

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Michael Sankey, Ph.D. – Principal Consultant, Forethought Research
Michael Sankey, Ph.D., is Principal Consultant at Forethought Research, the pioneer of predictive modelling of implicit, discrete emotion versus the rational drivers of consumer choice. In this capaticity, he works closely with executive-level brand owners and their agency partners on strategic insights engagements to build market share changing communications programs.  He has a background in pyschology and has a management Ph.D. from the University of Melbourne.

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Howard Shimmel – CRO, Turner Broadcasting System
Howard Shimmel is CRO for Turner Broadcasting System, Inc. In this role, Howard oversees day-to-day management of the company’s television and digital research professionals supporting the domestic Turner networks and businesses. Previously, Howard was SVP of Ad Sales & Sports Research for TBS, Inc. Over the span of his career, Howard has developed research expertise related to technology adoption, methodology and advertising’s impact on sales. He holds a B.S. from the State University of New York at Stony Brook.

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Sheethal Shobowale – Performance Research Lead, Google
Sheethal Shobowale is Performance Research Lead at Google, focusing on consumer and media effectiveness research. Previously, she managed analytics at a media agency. Sheethal holds a B.A. in economics and mathematics and an M.S. in strategic communications from Columbia University.

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Manu Singh – Group VP, Commercial Insights & Digital, Discovery Communications
Manu Singh serves as Group VP, Commercial Insights & Digital for Discovery Communications. Before joining Discovery in 2017, she was Head of Strategic Partnerships & Data Strategy at WebMD. Prior to WebMD, Manu spent eight years at NBCUniversal serving in various capacities including Senior Director of Strategy Sales and Director of Innovation Marketing. She holds an M.A. from University of Florida and an M.B.A. from NYU, Stern School of Business.


Vanessa Singh, Ph.D. – Manager, Client Service; Neuroscientist, Nielsen
Vanessa Singh, Ph.D., is Manager of Client Service and a Neuroscientist at Nielsen. She is interested in studying the brain, mind, emotions and behavior and is widely published. She holds a Ph.D. in neuroscience under Antonio Damasio, M.D., Ph.D., at USC followed by a postdoc at UCSF.

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Daniel Slotwiner – Director, Advertising Research, Facebook
Daniel Slotwiner currently leads the advertising research team at Facebook. He has held a variety of positions in the market research and media measurement industry over the past decade, starting with his work at Knowledge Networks. Here, Daniel sought to improve panel management techniques and led many research initiatives concerned with improving representation, retention and weighting practices. During his time at Google and Facebook, his research and responsibilities have focused on media measurement and ad effectiveness.

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Michael Smith – Chief Product Officer & Director, Panel, MFour Mobile Research
Michael Smith is Chief Product Officer & Director of Panel at MFour Mobile Research. He oversees operations that enable researchers and companies to reach consumers via smartphone. Michael’s experience encompasses the full range of mobile research, from platform design to survey development and from fielding to analysis. He holds a B.A. in political science and an M.A. in demographic and social analysis, both from the University of California, Irvine.

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Per Smith – Delivery Manager, Research Now
Per Smith serves as Delivery Manager for mobile research at Research Now. Focused on in-the- moment mobile research methodologies, Per works with clients throughout the entire research process to provide consultation, project design, management and analysis. Prior to joining Research Now and adapting his expertise as a point of experience researcher to mobile, Per spent nearly 10 years producing and delivering consumer insights for a full-service research firm focused on ethnographic market research. He is a trained social scientist and holds a master of arts from Boston University.

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Jim Spaeth, Ph.D. – Partner, Sequent Partners
Jim Spaeth, Ph.D., is Partner at Sequent Partners. Previously, Jim led the media research and planning function at General Foods (now part of Kraft) and Y&R. He is co-author of Market Research Matters as well as numerous articles, and is a frequent conference speaker. He has served on the boards of a number of industry associations and is a past President of the ARF. Jim has a B.A. in mathematics, an M.S. in econometrics, and a Ph.D. in economics.

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Wayne St. Amand – CMO, Visual IQ
Wayne St. Amand is a veteran marketing leader with a track record of significantly increasing the growth trajectory of technology companies, playing a key role in one IPO and two $100+ million acquisitions. At Visual IQ, he is responsible for driving business expansion through the company’s global corporate and product marketing strategies. Wayne works actively to discover and communicate some of the world’s most groundbreaking uses of marketing intelligence technology.

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Jonathan Steuer, Ph.D. – CRO, Omnicom Media Group
Jonathan Steuer, Ph.D., CRO at Omnicom Media Group, has been actively involved in emerging media for nearly twenty years, and has been an innovator in media research for over a decade. In this current role, he manages media and consumer research capabilities and develops data-driven cross-media audience-based media planning, buying and reporting solutions for use across all Omnicom agencies. Prior to joining Omnicom, Jonathan served as CRO at TiVo. Jonathan holds a Ph.D. in communication theory and research from Stanford University and an A.B. in philosophy from Harvard College. He is the author of a still-widely-cited paper on virtual reality, “Defining Virtual Reality: Dimensions Determining Telepresence.”


Andy Stevens, SVP, Research & Insights, Clear Channel Outdoor Americas
Andy Stevens is SVP of Research & Insights at Clear Channel Outdoor Americas where he works to develop strategies to drive incremental growth by demonstrating ROI. Previously, Andy served as VP of Strategy and Research at ShareThis and prior to that, he was Director of Strategy at AOL in New York and at Capgemini Consulting in London and Paris. He is also a published writer, having authored articles on the real-world implication of social sharing and its monetary value for brands.

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Horst Stipp, Ph.D. – EVP, Research & Innovation, Global & Ad Effectiveness, the ARF
Horst Stipp, Ph.D., is EVP of Research & Innovation, Global Ad Effectiveness at the ARF where he focuses on the needs of global members as well as ARF’s global strategy. Prior to the ARF, Horst was SVP, Strategic Insights & Innovation in the research department at NBCUniversal, where he oversaw strategic marketing and consumer research for NBCU’s TV networks as well as new digital platforms.

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Radha Subramanyam, Ph.D. – President, Insights, Research & Data Analytics, iHeartMedia
Radha Subramanyam, Ph.D., is President of Insights, Research, & Data Analytics at iHeartMedia. Previously she served in senior executive roles at Yahoo! and MTV Networks and was one of the founding leaders of a new Analytics and Consulting practice at Nielsen. Radha began her media career at NBCUniversal and prior to that, served on the graduate faculty of NYU. She holds a Ph.D. in radio, television, and film from Northwestern University.

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Alice Sylvester – Partner, Sequent Partners
Alice Sylvester is a Partner at Sequent Partners. In this role, she has been involved in industry ROI initiatives, new media metrics development, and cross-media measurement. Alice has a diverse interdisciplinary background in media research, brand research and account planning. She is also a past chairman of the ARF board of directors, and a member of the Editorial Board of the JAR. Alice is also co-author of Advertising and the Mind of the Consumer.

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David Tice – SVP, Media & Entertainment, GfK
David Tice is SVP of Media & Entertainment at GfK where he oversees the design, implementation, and analyses of custom and multi-client media research projects. As director of The Home Technology Monitor™ for the past two decades, he has had a unique vantage point to observe the adoption and usage of new media technologies and services in the home, and their resulting impact on audience behaviors.

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Mark Truss – Global Director, Brand Intelligence, JWT
Mark Truss oversees research, insights and brand intelligence at JWT. He is an active contributor within the market industry as a frequent speaker/contributor at industry conferences such asthe ARF, 4A’s, and IAB, among others.  His work has been covered in many news outlines including Newsweek, The Wall Street Journal and Buzzfeed. Mark has also been an Adjunct Professor at Columbia University and NYU for the past nine years and is a lecturer at numerous colleges and universities.

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Jessica Urzua – Senior Analyst, Research & Insights, Collage Group
Jessica Urzua, Senior Analyst of Research & Insights at Collage Group, has conducted 100+ projects on Hispanic and total market consumers for top U.S. brands, specializing in quantitative methodologies. Prior to Collage Group, she worked at the World Bank Group. Jessica is fluent in both English and Spanish and holds a B.A. in social anthropology from Harvard University.

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Duane Varan, Ph.D. – CEO, MediaScience
Duane Varan, Ph.D., is CEO of MediaScience, a leading audience and marketing research firm with labs in Austin and Chicago. Until recently, he was also Professor of Audience Research at Murdoch University in Australia. Duane is the recipient of numerous awards including the Australian Prime Minister’s Award for University Teacher of the Year.

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Hannu Verkasalo – CEO & Founder, Verto Analytics
Hannu Verkasalo is the CEO & Founder of Verto Analytics, a consumer-centric measurement solution. Hannu founded several companies in the digital space and has also advised more than 20 ventures across the U.S. and Europe over the past 15 years.

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Thomas Walle – Co-Founder & CEO, Unacast
Thomas Walle is Co-Founder & CEO of Unacast, the world’s largest aggregator of proximity and beacon data. Unacast produces the quarterly State of the Proximity Industry report, and builds the double-deterministic Real World Graph™ to provide verified location, context, and identity to global marketing platforms. Prior to Unacast, Thomas was part of the founding team at TIDAL, a music streaming service later acquired by Jay Z.

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Jim Warner – CTO, Survata
Jim Warner, CTO of Survata, has over 10 years of experience building large-scale systems at companies like Oracle and Amazon and as Head of Engineering at three previous startups. He is the inventor of over 20 issued U.S. patents and has authored seven peer-reviewed papers. Jim has a degree from Johns Hopkins University.

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Ben Waters, Associate Direct, Analytic Partners
Ben Waters is an Associate Director at Analytic Partners with more than 10 years of experience in Marketing Mix Consulting, Pricing Studies, Digital Analytics, and Digital Attribution. He has worked on a range of clients and industries including CPG, Hospitality, Durable Goods. He has recently completed work with a Digital Attribution project linking online behavior with offline purchases. Ben is based out of the New York AP offices in mid-town Manhattan.

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Harmen Westra – VP Sales East, iSpot.tv
Harmen Westra, VP of Sales East at iSpot.tv, is considered an expert in the field of advertising analytics. In his current role, he is responsible for delivering revenue for the company among the largest clients and territory in media and marketing. Before joining iSpot.tv in late 2014, Harmen worked for Marchex. Prior to Marchex, Harmen served as VP of Sales at InsightExpress and held various sales roles at Nielsen, NetRatings and at AC Nielsen.

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Chris Wilson – EVP, National TV, comScore, Inc.
Chris Wilson is EVP of National TV at comScore, Inc. where he works to further the development of new products and services to measure TV across every platform. Previously, he served as SVP, Sales at Scarborough Research Company, as well as President & COO of Simmons Market Research Bureau, which was purchased by Experian Research Services where he later became President. Chris was also the CEO & President of LogicLab, a division of Merkle LLC.

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Leslie Wood, Ph.D. – CRO, Nielsen Catalina Solutions
Leslie Wood, Ph.D., is CRO at Nielsen Catalina Solutions where she is responsible for overall research function. Leslie has a long history of involvement in single-source methodologies, including BehaviorScan, Scan America, and Project Apollo. Leslie chairs the ARF’s Analytics/ROI/Data Integration Committee and has acted as co-chair of their 360 Media and Marketing Council.

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Jianbing Xiao, Deputy Managing Director, CSM
Jianbing Xiao, Deputy Managing Director at CSM, has 20+ years of experience in media/advertising research in China. He started at CVSC in 1995 where he founded CNRS and National TV Audience Satisfaction Survey. Previously he held lead positions at CCTV/CNTV’s Advertisement Departments before joining CSM in 2012.

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Pranav Yadav – CEO, Neuro-Insight US Inc.

Pranav Yadav is CEO of Neuro-Insight US Inc., where he helps advertisers and media companies make the most compelling connections between products and consumers by using the passive, granular insights of neuromarketing. Prior to Neuro-Insight, Pranav worked at ReD and Goldman Sachs.

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Chuck Young – Founder & CEO, Ameritest
Chuck Young is Founder & CEO of Ameritest. He began his career at Leo Burnett and later Euro/Tatham in Chicago. This background instilled a passion for advertising and the inspiration to design advertising research from a creative point of view. Chuck is the author of the Advertising Research Handbook and the monologue “Branded Memory”.

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Richard Zackon – Facilitator, Council for Research Excellence
Richard Zackon has been Facilitator of the Council for Research Excellence since the formation of this think tank in 2005. He also teaches Audience Measurement at New York University, offers training and consulting through Audience Patterns LLC and has a private practice as an executive coach. Richard holds degrees from Yale, Stanford and the Fordham Law School.