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Audience Measurement
Program

Modern Measurement:
Media, Models & Methods

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Sunday, June 11, 2017

3:00-3:10pm | Harborside I & II

Opening

Chris Bacon – EVP, Global Research Quality & Innovation, The ARF
Bacon

Ad Blocking: Reimagining the Blocked Web

3:10-3:30pm | Harborside I & II

PRESENTATION

Understanding and addressing consumer ad resistance.

Manish Bhatia – CEO, North America, Kantar Media
Bhatia

3:30-3:55pm | Harborside I & II

PANEL

How publishers, advertisers, and agencies must work together to reimagine the ad experience to make it work better for everyone.
Will Doherty – VP, Business Development, Index Exchange
Chris Kuist – SVP, Research & Impact, IAB
Matt Prohaska – CEO & Principal, Prohaska Consulting
Moderator: Chris Bacon – EVP, Global Research Quality & Innovation, The ARF
Doherty Kuist Prohaska Bacon

3:55 – 4:05pm | Harborside I & II

Break

Ad Context: Reinventing the Creative Message

4:05-4:25pm | Harborside I & II

PRESENTATION

Ad Context: Reinventing the Creative Message

Best practices from the Coalition for Better Ads.

Brendan Riordan-Butterworth – Director, Technical Standards, IAB Technology Laboratory
Butterworth

4:25-4:50pm | Harborside I & II

PANEL

We know that up to three-fourths of advertising’s effectiveness comes from great creative. But in the race for efficiency and breakthrough, is it being ignored? And what about the context in which the message is delivered?
Jeff Doud – Director, Marketplace Analytics, Kellogg Company
Michael Horn – Managing Director, Data Science, Huge
Brendan Riordan-Butterworth – Director, Technical Standards, IAB Technology Laboratory
Moderator: Manuel Garcia-Garcia, Ph.D. – SVP, Research & Innovation: Global & Ad Effectiveness, The ARF
Doud Horn Butterworth Garcia

4:50 – 5:00pm | Harborside I & II

Closing

Chris Bacon – EVP, Global Research Quality & Innovation, The ARF
Bacon

5:00-6:30pm | Lobby Bar

Cocktail Reception

Monday, June 12, 2017

9:00-9:30am | Harborside I & II

Breakfast Session
Audience Measurement Best Practices in the Cross-Platform Age

How traditional audience measurement systems and contemporary data science converge to solve the challenge of multi-screen measurement.
Josh Chasin – CRO, comScore, Inc.
Bill Harvey – Founder & Chairman, Research Measurement Technologies, Inc.
Chasin Harvey

comscore

The State of the Industry:
Audience Measurement Today

9:45-10:00am | Hudson Ballroom

Opening

Jed Meyer – EVP, Corporate Research Univision Communications, Board Chair, The ARF
Scott McDonald, Ph.D.
– President & CEO, The ARF
McDonald

10:00-10:20am | Hudson Ballroom

Panel

Can Cooperative Measurement Models Work?

Audience measurement increasingly relies upon the cooperation of the measured to insert beacons that enable passive measurement. If major platforms (e.g. walled gardens) insist on their own bespoke beacons, how do we assure comparability? How do we cope with holdouts that won’t cooperate at all?
Interview with
Jamie Power – COO, one2one Media
Jonathan Steuer – CRO, Omnicom MediaGroup
Moderated by Howard Shimmel – CRO, Turner Broadcasting System
Power Steuer Shimmel

10:20-10:30am | Hudson Ballroom

Fireside Chat

How Cooperative Measurement Models Work?

How is Nielsen working in a targeted and addressable environment and what challenges are there with the “cooperative model” that is embedded in that new form of measurement?
Megan Clarken – President, Product Leadership, Nielsen
Moderated by: Howard Shimmel – CRO, Turner Broadcasting System
Clarken Shimmel

10:30-11:00am | Hudson Ballroom

Panel

How Can TV and Digital Currencies Be Unified?

As linear TV and digital have converged and we move toward solving for unduplicated reach & frequency across platforms and devices, the industry has struggled with the fundamental question of what to count. Is it better to extend the TV’s commercial audience minutes to include digital (e.g. a unified C3-C7 approach) or to evolve the digital units (ad impressions) to reflect time-based duration weights? What is the best universal unit for a unified currency?
Ed Gaffney – Director Implementation Research & Marketplace Analytics, GroupM
George Ivie – CEO and Executive Director, Media Rating Council
Manu Signh – Group VP, Commercial Insights & Digital, Discovery Communications
Daniel Slotwiner – Director, Advertising Research, Facebook
Moderated by Jane Clarke – CEO, Managing Director, Coalition for Innovative Media Measurement
Gaffney IvieSingh Slotweiner Clarke

11:00-11:30am | Hudson Ballroom

Interview

Holistic Quantitative/Qualitative Research Approach:
Creative. Reach. Targeting. Context. Recency. How do These Drive Advertising Effectiveness?

It’s all just theory — until the data shows us which campaign elements are really the most important for driving sales. Does it differ by media platform? Does it matter if the creative is good or bad? This work brings together the results from a comprehensive study of several hundred actual ad campaigns for TV, digital, print, and radio as well as a substantial investment in original research.
David F. Poltrack – CRO, CBS Corporation; President, CBS VISION
Leslie Wood, Ph.D. – CRO, Nielsen Catalina Solutions
Interviewer: Jeanine Poggi – Media Reporter, AdAge
Poltrack Wood Poggi

CBS Vision

11:30-11:50am | Hudson Prefunction

Networking Break

11:50am – 1:00pm

Deep Dive Sessions

Groundbreaking work among five different tracks.

11:50am-12:20pm

Harborside I
Measure Your Audience

Who Are You Really Reaching with Your Digital Campaign?

Connecting exposure data to actual people, not cookies and devices, is what really matters.
Kaitie Coghlan – Head Customer Success Data Partnerships, LiveRamp
Whitney Kemper – Senior Director, Analytics Products, Crossix Solutions
Coghlan Kemper

Liberty
Measure Your Impact

The Persuadables: How Recency Targeting Supercharges ROAS

Timing ad delivery to individual household purchase cycles has eye-popping effect on campaign ROI.
Rick Bruner – VP Research & Analytics, Viant, Inc.
Joel Rubinson – President, Rubinson Partners, Inc.
Andrew Faehnle – Nielsen Catalina Solutions
Bruner Rubinson Faehnle

Harborside II
Embrace Disruption

Advertising Silo-Smashers: Bridging the Gap Between TV & Digital

Turner creates a unified view of the customer journey across screens.
Ryan King – Director, Research, Samba TV
Sandy Padula – SVP, Research, TBS & TNT, Turner Broadcasting System
speaker speaker

Palisades
How Advertising Works

Best Measures of Attention

How to pay the right amount of attention to attention.
Magda Nenycz-Thiel – Mars Professor of Marketing & Senior Research Associate, Ehrenberg-Bass Institute, University of South Australia
Rachel Kennedy, Ph.D. – Associate Professor, Ehrenberg-Bass Institute, University of South Australia
Duane Varan, Ph.D. – CEO, MediaScience
speaker speaker speaker

Holland
Show Me the Data

The New Frontier of Consumer Data: Combining Search and Social

How marketers can use different data inputs to disrupt traditional research methodology and uncover consumer behavior trends.
Jason Hartley – VP, U.S. Search Practice Lead, Media, 360i
Kate Paulin – SVP, Insights & Planning, 360i
speaker speaker

12:30-1:00pm

Harborside I
Measure Your Audience

Marketing Intelligence: Solving the Real-World Puzzle of People-Based Marketing

Understanding marketing and advertising performance in combination with the unique profiles of your customers and prospects.
Wayne St. Amand – CMO, Visual IQ
speaker

Visual IQ

Liberty
Measure Your Impact

Cross-Platform Audiences Need Cross-Platform Measurement

Simple cross-channel strategies will let marketers eliminate the long tail of wasted spend by optimizing for an audience instead of a channel.
Dan Chapsky – Data Scientist, Facebook
speaker

Harborside II
Embrace Disruption

People-Based Marketing 101: Tactics Everyone Should Know

Publishers are utilizing data to thrive in the new people-based marketing paradigm.
Kaitie Coghlan – Head Customer Success Data Partnerships, LiveRamp
Coglan

LiveRamp

Palisades
How Advertising Works

The Power of Long Term Memory: Case Study in QSR Advertising

Long-term memory is the foundation for long-term ROI.
Thomas Palmer – President , Ameritest
Stephen Sands, Ph.D. – Chief Science Officer & Chairman, Sands Research, LLC
Chuck Young – Founder & CEO, Ameritest
speaker speaker speaker

Holland
Show Me the Data

Show Me the Data…Please

A corporate data scientist’s quest to understand and optimize facebook advertising.
Newcombe Clark – Global Director, Rapid Learning Lab, AIG
Steven Meester – Global Head, Rapid Learning Lab, AIG
speaker speaker

1:00 – 2:15pm | Hudson Ballroom

Lunch & Keynote
Portrait of Our Media Age

Commentary on the dramatic developments and disruption of all things media today.
Kurt Andersen – Bestselling Novelist, Groundbreaking Media Entrepreneur, Host of Public Radio’s Studio 360
Anderson

2:15 – 2:45pm | Liberty & Palisades

Industry Spotlight Sessions

Why Marketers Should Make the Most of Every Brand Experience

Each consumer’s experience affects perceptions of your brand. Make every interaction count.
Sheethal Shobowale – Performance Research Lead, Google
speaker

Simmons

Empowering ROI by Connecting Psychographics & Programmatic

Simmons and UM explore the power of connecting survey data with programmatic to sharpen brand messaging & audience targeting.
Graeme Hutton – SVP, Group Partner, Research, Universal McCann
Pat Pellegrini, Ph.D. – President & CRO, Simmons Research
Hutton speaker

Simmons

2:50 – 4:40pm

Deep Dive Sessions

Groundbreaking work among five different tracks.

2:50-3:20pm

Harborside I
Measure Your Audience

Order Out of Chaos – Advanced Audiences for TV

Advertisers want to reach people, not boxes, and they want to use all appropriate channels to do so, not walled gardens.
Peter Doe – CRO, clypd
speaker

Liberty
Measure Your Impact

Drive Growth with Media Parity

A 10 percent shift in share of spending from promotions to media can increase marketing ROI by 10 to 25 percent.
Bhanu Bhardwaj – SVP & Principal, IRI Media Center of Excellence, IRI
Olga Casabona – Senior Director, Client & Consumer Insights, Turner Broadcasting System
Joy Joseph – Principal & Practice Leader, IRI Strategic Analytics, IRI
speaker speaker speaker

Harborside II
Embrace Disruption

Viewability for TV: The Metrics You Should Be Demanding

Learn what marketers are using to better measure their paid/earned TV investments and which metrics are finally putting TV on the same plane as digital.
John Derham – Co-Founder & Head, Innovation, iQ Media
Derham

Palisades
How Advertising Works

Converting Inspiration to Measurable Action

Learn how to interact with consumers at the initial point of discovery to drive real business results.
Gunnard Johnson – Head, Measurement Science & Insights, Pinterest
speaker

Holland
Show Me the Data

Better TV Data for Better TV ROI, The CRE Study

Television ROI’s were understated by about 20% on average, about 10% of the time.
Paul Donato – former EVP, Research & Development, Nielsen
Jim Spaeth, Ph.D. – Partner, Sequent Partners
Alice Sylvester – Partner, Sequent Partners
Richard Zackon – Facilitator, CRE
speaker speaker speaker Zackon

3:30-4:00pm

Harborside I
Measure Your Audience

Validating Programmatic Audiences

An Audience Validation methodology to interview a representative sample of each segment to verify behavior and attitudes.
Laura Lewellyn – Senior Director, Market Innovation, Lotame
Jim Warner – CTO, Survata
Lewellyn speaker

Liberty
Measure Your Impact

Advanced Data-Driven TV Advertising Has Now Achieved Scale in National Broadcast and Cable

How data-driven advances in TV ad inventory management will drive revenue.
Walt Horstman – SVP/GM, Analytics & Advertising, TiVo
speaker

tivo

Harborside II
Embrace Disruption

Viewability Influences In-Market Sales: See How Much!

Redefining new digital standards for the CPG industry.
Rick Bruner – VP Research & Analytics, Viant, Inc.
Andrew Feigenson – Chief Revenue Officer, Nielsen Catalina Solutions
George Ivie – CEO & Executive Director, MRC
Sorin Patilinet – Global Center of Expertise for Media, Mars Inc.
Joel Rubinson – President, Rubinson Partners, Inc.
 Bruner speaker Ivie Patillinet Rubinson

Palisades
How Advertising Works

Everybody Needs Good Neighbors: How Prior Ads Impact the Effectiveness

With increased focus on audience targeting, thought must also be given tno the context in which ads are placed.
Michael Sankey, Ph.D. – Principal Consultant, Forethought Research
Mark Truss – Global Director, Brand Intelligence, JWT
speaker speaker

Holland
Show Me the Data

Navigating Data in a Digital World

Learn more about the challenges of audience data measurement and why measurement of B2B marketing is broken.
Conrad Beickler – Agency Partnership Manager, LinkedIn
Per Smith – Delivery Manager, Research Now
speaker speaker

logo

4:10-4:40pm

Harborside I
Measure Your Audience

Using Smart TV’s Big Data to Forecast TV Ratings in Real-Time

Understanding the actual value of real-time data for broadcasters and advertisers.
Andrew Li Cheng – Business Development Director, CSM Media Research
Jianbing Xiao – Deputy Managing Director, CSM Media Research
speaker speaker

Liberty
Measure Your Impact

Is Social Media a Proxy for all Brand Conversations?

Social media is the tip of an iceberg, but it can blind you to dangers in the larger market.
Ed Keller – CEO, Engagement Labs
speaker

Harborside II
Embrace Disruption

The Attention Economy

Take antiquated metrics to task and carve out a new paradigm for measurement and transaction currency beyond clicks and impressions.
Jonah Goodhart – CEO & Co-Founder, Moat
speaker

logo

Palisades
How Advertising Works

To Tweet or Not to Tweet?

The neuroscience behind top-tweeted super bowl ads.
Sean Casey – President, Nielsen Social, Nielsen
Thomas Ciszek – Media Entertainment Research, Twitter
Carl Marci, M.D. – Chief Neuroscientist, Nielsen Consumer Neuroscience
speaker speaker

Holland
Show Me the Data

Mobile Advertising Measurement: Stop Inferring, Start Knowing

Combining Big Data with an all-mobile survey panel for better mobile ad measurement.
Michael Smith – Chief Product Officer & Director, Panel, MFour Mobile Research
speaker

mfour

4:40-5:00pm | Harborside Prefunction

Break

Branding, Safety & The Future

5:00-5:20pm | Hudson Ballroom

Can Blockchain’s Open Approach and Ads.txt Clean Up the Digital Ad Supply Chain?

Fraud and lack of transparency are key challenges facing digital advertising and threaten online budgets from major advertisers. Blockchain is an open technology that promises to coordinate and track the entire digital ad supply chain. Is it the single source of truth for everything related to an ad impression? Ads.txt provides a mechanism to enable content owners to declare who is authorized to sell their inventory. How do both approaches work and what do they offer?
Ken Brook
– CEO, MetaX
Alanna Gombert – SVP, Technology & Ad Operations, IAB; General Manager, IAB Tech Lab
Discussant: Scott McDonald, Ph.D. – President & CEO, ARF

Brook Gombert McDonald

5:20-5:50pm | Hudson Ballroom

Keynote
Modern Marketing: The Next Chapter

Audience architecture that provides a predictive view of how to align your story with your audience and big data to segment the market.
Bob Pearson – Vice Chair, Chief of Innovation, W2O Group

5:50-6:00pm | Hudson Ballroom

Closing

Scott McDonald, Ph.D. – President & CEO, The ARF
McDonald

6:00-8:00pm | Manhattan Ballroom

Cocktail Reception

Mingle and mix it up with The ARF Board of Directors as well as new and old friends.

SimmonsViacom

8:15-9:30pm | Riverside Terrace

Dessert & Music

Satisfy your sweet tooth with treats and the sounds of Vintage, a band that covers the best in classic guitar rock featuring industry leader, Artie Bulgrin.
vintage

Tuesday, June 13, 2017

8:15 – 8:45am | Harborside I & II

Breakfast Session
Continuous Media Measurement

How Mars is working to generate more value from single source datasets in order to accelerate media key beliefs at scale.
Sorin Patilinet – Global Center for Research Excellence, Mars, Inc.
Patilinet

Big Data + Market Research:
Evolving Skills and Structures

9:00-9:10am | Hudson Ballroom

Opening

Scott McDonald, Ph.D. – President & CEO, The ARF
McDonald

9:10 – 9:50am | Hudson Ballroom

Blending Data Science and Traditional Research Leads to Richer Insights

A data scientist and market researcher each share how they are actively harmonizing efforts in data science and research for better teams and products including optimization and targeting in a programmatic environment.
Jeffrey Graham, Ph.D.
– VP, Marketing Insights & Analytics, Twitter
Claudia Perlich, Ph.D.
– Chief Scientist, Dstillery
Moderator: Radha Subramanyam, Ph.D. – President Insights, Research & Data Analytics, iHeartMedia
Graham Perlich Radha

9:50-10:20am | Hudson Ballroom

Presentation

Deterministic vs. Probabilistic Audience Data

How much certainty separates the two? How much value does that certainty have to advertisers? How can advertisers assess the tradeoffs in real-world situations?
Andrew Appel – President & CEO, IRI
speaker

10:20-10:45am | Hudson Ballroom

ARF Original Research: How Advertising Works 2016-2017

Creating Effective Mobile Advertising
The most impactful ways to create valuable mobile advertising that doesn’t disrupt the consumer experience.
Manuel Garcia-Garcia, Ph.D. – SVP, Research & Innovation: Global & Ad Effectiveness, The ARF
Garcia

Unveiling The ARF Context Effects Models & ROI
Find out whether the benefits of targeting outweigh those of serving an ad in the right context and what is the right balance.
Chris Bacon – EVP, Global Research Quality & Innovation, The ARF
Horst Stipp, Ph.D. – EVP, Research & Innovation, Global Ad Effectiveness, The ARF
Bacon Stipp

10:45 – 11:00am | Hudson Prefunction

Break

11:00am – 12:50pm

Deep Dive Sessions

Groundbreaking work among five different tracks.

11:00 – 11:30am

Harborside I
Measure Your Audience

Media, Music Radio & the LGBTQ Community

Why Radio slays LGBTQ Advertising.
Hetal Patel – Director, Corporate Analytics & Insights, iHeartMedia
Radha Subramanyam – President, Insights, Research & Data Analytics, iHeartMedia
hetalspeaker

Liberty
Measure Your Impact

Digital Optimization: Strategies for Success

A unique and new application of offline sale lift analysis.
Bhanu Bhardwaj – SVP & Principal, IRI Media Center of Excellence, IRI
Beth Bubon – Analytics Director, PepsiCo North America Nutrition Group
speaker speaker

Harborside II
Embrace Disruption

Adaptive Measurement

In a dynamically changing world, an adaptive approach to measuring marketing impact will provide competitive advantage.
Maggie Merklin – EVP, Analytic Partners
Ben Waters – Associate Director, Analytic Partners
speaker Waters

deep root

Palisades
How Advertising Works

ARF Original Research – Creating Effective Mobile Advertising

Timing ad delivery to individual household purchase cycles has eye-popping effect on campaign ROI.
Howard Blumenstein – Product Marketing Manager, Goolge
Manuel Garcia-Garcia, Ph.D. – SVP, Research & Innovation: Global & Ad Effectiveness, The ARF
Kimberly Rose Clark, Ph.D. – CRO, Merchant Mechanics
Vanessa Singh, Ph.D. – Manager, Client Service; Neuroscientist, Nielsen
blumensteinspeaker Rose ClarkSignh

Holland
Show Me the Data

Location Data: A Must-Have for Marketers in 2017

How proximity data fits into the ad buying world, and the location-based tactics marketers need to thrive.
Matthew Davis – Co-Founder, Reveal Mobile
Asif R. Khan – Founder & President, The Location Based Marketing Association
Thomas Walle – Co-Founder & CEO, Unacast
speaker speaker speaker

11:40am – 12:10pm

Harborside I
Measure Your Audience

All Advertising Is Local

Integration of targeted audience insights Into high stakes political campaigns.
Alex Lundry – Co-Founder & Chief Data Scientist, Deep Root Analytics
speaker

deep root

Liberty
Measure Your Impact

“Feed vs. Read”: Impacts of Scroll Velocity in Mobile Environments

Brands advertising in editorial require less time to be remembered.
Casey Brown – Senior Research Analyst, Nielsen
AJ Mathew – VP, Research, Kargo
Brownspeaker

Harborside II
Embrace Disruption

Home Sweet Digital Home

Understanding the impacts of OTT and Voice technologies by behaviorally measuring the entire home.
Mike Rich – VP, Emerging Products, comScore, Inc.
speaker

Palisades
How Advertising Works

ARF Original Research – The Creative Impact of Context Effects

New research insights on how to take advantage of ad context to improve ad impact.
Horst Stipp, Ph.D.
– EVP, Research & Innovation, Global Ad Effectiveness, The ARF
Duane Varan, Ph.D. – CEO, MediaScience
speaker Varan

Holland
Show Me the Data

How Publishers Should Measure and Sell Their Audiences

Publishers struggle to measure unduplicated reach and a distributed, cross-device audience. Enter a new standard for audience measurement.
Hannu Verkasalo, Ph.D. – CEO & Founder, Verto Analytics
speaker

verto analytics

12:20 – 12:50pm

Harborside I
Measure Your Audience

Planning for People

Audience based planning: how advertisers can get a better understanding of their campaigns and plan more effectively across channels.
Jorge Ruiz – Measurement Agency Partner Manager, Facebook
speaker

logo

Liberty
Measure Your Impact

Measuring Brand Value Across Platforms to Prove Sponsorship Effectiveness

Slam dunk: Measuring American Express’ brand impact at half-time.
Jeff Boehme – SVP, Television Research, comScore, Inc.
Ed Gaffney – Managing Partner, Director, Implementation Research, GroupM
Andrea Remoundos – Director, Business Development, comScore, Inc.
speaker speaker speaker

Harborside II
Embrace Disruption

Alexa, How Disruptive Are You?

The digital revolution will be commanded by voice control.
Meredith Paige – SVP, User Experience, GfK
David Tice – SVP, Media &amp Entertainment, GfK
speaker speaker

Palisades
How Advertising Works

ARF Original Research – The ROI of Context Effects

What drives Digital ROI – higher penetration & buy rate, lower CPM, or both?
Chris Bacon
– EVP, Global Research Quality & Innovation, The ARF
Bhanu Bhardwaj – SVP & Principal, Media Center of Excellence, IRI
Vijoy Gopalakrishnan – Principal, Media Center of Excellence, IRI
speaker BhardwajGopalakrishnan

Holland
Show Me the Data

How Data is Driving the Evolution of Out-of-Home

See how OOH has become more targeted, measurable and easier to buy through programmatic platforms.
Andy Stevens
– SVP, Research & Insights, Clear Channel Outdoor Americas
Stevens
ClearChannel

12:50-2:00pm

Lunch

Erwin Ephron Award logo

The Erwin Ephron Demystification Award honors, inspires, and promotes the analytical minds that challenge conventional thinking and easily translate ideas into action.
googlegkf

2:10 – 2:40pm | Liberty & Palisades

Industry Spotlight Sessions

Harnessing Emotion to Drive Performance

How to utilize data to understand the emotional state of sports fans and drive personalization for improved advertiser performance across platforms.
Chris Barton – Director, Advertising & Marketing Intelligence, ESPN
Sophie Coleman – VP, Data Strategy & Program Management, ESPN
Barton Coleman

google

Cordless Disruption

Reach the TV cordless population by understanding media behaviors, who they are and where they’re going.
Karen Ramspacher – SVP, Consumer Insights & Trend, GfK MRI
Ramspacher

gkf

2:50 – 3:20pm

Deep Dive Sessions

Groundbreaking work among five different tracks.

2:50 – 3:20pm

Harborside I
Measure Your Audience

Deeper Insight into Media Measurement, Path-to-Purchase, and Digital Behaviors

See what’s now possible with digital tracking solutions, and how brands can tap into new insight to improve their consumer insight programs.
Phil Ahad – SVP, Digital Products, Toluna
Ahad

Toluna

Liberty
Measure Your Impact

Television’s Brand Building Power – From GRPs to PRPs

How television’s sales effectiveness has changed since the 1980’s.
Frank Findley – Executive Director & Chief Advisor, MMAP Center, MASB
Kelly Johnson – VP, Advertising & Marketing Intelligence, ESPN
speakerspeaker

Harborside II
Embrace Disruption

Quantum Leaps in TV Ad Measurement

How conversion and attention analytics are changing the TV advertising business.
Harmen Westra – VP, Sales East, iSpot TV
simon

iSpot TV

Palisades
How Advertising Works

Return on Immersion: Best Practices for 360 Video

Identifying drivers of successful branded VR experiences.
Harry Brisson – Director, Lab Research, Nielsen
Brisson

Holland
Show Me the Data

Revolutionizing Out of Home Measurement

OOH measurement – location, location, location meets audience, audience, audience.
Kym Frank – President, Geopath
Ryan Kinskey – Director, Business Development, Airsage
Dylan Mabin – SVP, Geopath
speaker speaker mabin

3:30 – 4:00pm

Measure Your Audience

Omnichannel Optimizing for the Data Generation

Optimizing for the same audience by multiple touchpoints, to identify the best ingredients for non-cookie cutter results.
Bill Harvey – Executive Chairman; Strategic Advisor, Bill Harvey Consulting; Standard Media Index
James Fennessey – CEO, Standard Media Index
Carol Davidsen – VP, Political Technology, comScore, Inc.
speaker speaker Davidsen

Measure Your Impact

The Marketing Impact Score

Discover how a new metric is guiding marketing decisions for clients like Delta Air Lines.
Fiona Blades – President & Chief Experience Officer, MESH Experience
speaker

Embrace Disruption

Crafting Shareable Tweets for Multicultural Audiences

Measuring the conscious and unconscious drivers that affect consumers’ willingness to share a Tweet through a latent conjoint experiment
Meghann Elrhoul, Head of Global Agency Research, Twitter
Ashley Post, Associate Director, Research & Insights, Latinum
Jessica Urzua, Senior Analyst, Research & Insights, Latinum
Elrhoul Post Urzua

logo

How Advertising Works

Sound Bites: The Art and Science of Audio

Ads in a personalized high quality environment evoke a greater neurometric response than other media.
Keri Degroote – VP, Sales Research & Analytics, Pandora
Pranav Yadav – CEO, Neuro Insight US Inc.
speaker speaker

logo

Show Me the Data

AI and the New Audience Profile

How richer data can drive better content and targeting.
Dan Neely – Founder & CEO, Networked Insights
speaker

logo

4:00 – 4:15pm | Hudson Prefunction

Break

Privacy and Data Compliance:
Do Future EU Regulations Threaten U.S. Companies

Bonus Content and Cocktails

4:15 – 4:45pm | Hudson Ballroom

Privacy Compliance Gets Really Hard: Preparing for EU’s General Data Privacy Regulation and Its Regulation on Privacy and Electronic Communications

Now is the time for U.S. companies to prepare for Europe’s new privacy regime. The implementation of new and stringent privacy and electronic marketing rules in the EU, beginning May 2018, complete with a host of opt-in requirements, the application of new regulations to businesses that don’t even have operations in Europe, and the threat of draconian financial penalties of up to 4% of annual revenue underscore the urgency.
Reed Freeman – Partner, WilmerHale
Scott McDonald, Ph.D. – President & CEO, The ARF
McDonald Freeman

4:45-4:50pm | Hudson Ballroom

Closing

Scott McDonald, Ph.D. – President & CEO, The ARF
McDonald