GLOBAL: Ad block users apportion a lower share of the blame towards brands than regular users if they see ads on websites, blaming instead the blocking software, according to a new report.
In a world gone haywire, the best opportunity for marketers and brands is to tell the truth.
For online video marketers, “viewability” is simply an indication of whether or not a video ad has a chance to be viewed by a human. For TV advertisers, it has a whole different meaning.
Like the packaged products he helps market, Omnicom Media Group Chief Research Officer Jonathan Steuer wishes data segments disclosed their ingredients on the side of the label.
A first-of-its kind analysis of TV audience data used by modelers to measure the return on investment (ROI) for ad spending found that it is sorely lacking, and in some cases misrepresents TV’s ROI by as much as 20%.
The goal for the advertising world now is creating a unified impression that covers both traditional TV and the new world of streaming video, said Ed Gaffney, director of implementation research and marketplace analytics for GroupM.
The Advertising Research Foundation (ARF) 2017 Audience Measurement conference begins Sunday, June 11, in Jersey City, New Jersey, a high-level three-day conference on ad measurement and optimization.
On the eve of the Advertising Research Foundation’s annual Audience Measurement Conference (June 11-13 at the Hyatt Regency Jersey City), new ARF CEO and President Scott McDonald gave Media Daily News a sneak preview of what’s hot, including some fever points around TV vs. digital, ad fraud and the role of blockchain technology, as well as a potential backlash to the commoditization of programmatic media-buying.
The Advertising Research Foundation (ARF) has selected Jim Spaeth as this year’s Erwin Ephron Demystification Award winner.
Jim Spaeth, a cofounder of Sequent Partners, will receive the 2017 Erwin Ephron Demystification Award at the Advertising Research Foundation’s Audience Measurement conference next month.