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2017 Winner Jim Spaeth

In honor of Erwin Ephron – the great communicator and ad industry guru – the ARF has established “The Demystification Award” to memorialize and encourage his unique method of contribution to the industry. We are proud to announce the 2017 Winner, Jim Spaeth, Ph.D.

The 2017 winner exemplifies the following criteria:

  • Challenges conventional thinking
  • Motivates forward conceptualizing
  • Promotes proactive debate and creative ideas
  • Translates ideas into action
  • Instills thoughtful understanding through clear articulation in public speaking and in writing
  • Embraces analytics and/or technology that address the complexities of modern markets
  • Inspires communication that speaks to CEOs and CFOs
  • Encourages collegiality
  • Moves the industry and will leave a legacy

 

Past Winners

2016

Gotlieb
Irwin Gotlieb

2015

Gotlieb
David Poltrack

2014

Gotlieb
Bill Harvey

2017 Awards Committee


Artie Bulgrin
SVP, Global Research & Analytics
ESPN

Steve Fajen
President
Steve Fajen Consulting

Irwin Gotlieb
Global Chairman
GroupM

Lydia Irving
Global Industry Head Media & Entertainment
GfK

Tony Jarvis
Proprietor & Research Architect
Olympic Media Consultancy

Scott McDonald, Ph.D.
CEO & President
The ARF

Gabe Samuels
Principal
Gabe Samuels, Media Consultant

Radha Subramanyam
President, Insights, Research & Data Analytics
iHeartMedia

Jon Swallen
CRO
Kantar Media Intellegence North America, Kantar Media

Leslie Wood, Ph.D.
CRO
Nielsen Catalina Solutions