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Mastering Mobile Marketing:
A Roadmap for Growth and Success

November 14-15

An ARF West Coast Conference

It is indisputable. Mobile is rapidly becoming indispensable – to consumers, to marketers, and to their consumer experience initiatives. Consumers are checking their mobile devices more than 150 times a day, and at least 79% of smartphone owners are using their mobile devices to buy products and services with their mobile devices, and this figure is growing.

So the question is “how do you take full advantage of this remarkable marketing opportunity”? You know about many mobile strategies and tactics, but are you choosing the rights ones, with the right content, in the right order, at the right time?

Join the ARF and industry leaders for a 2-day Conference at the Facebook Headquarters in California as we share the knowledge, latest insights, impactful examples and an actionable roadmap to help marketers decide with confidence how to make their mobile platform thrive!

The conference will focus on four main areas of mobile:

  • Measurement in ROI in mobile space
  • Maximizing creative mobile
  • Mobile research quality
  • Mobile remakes the path to purchase

Featured Speaker

Eric Zuncic
Eric Zuncic
Chief Strategy Officer, CP+B
Cyber Lions Winner


Alcantara Barton Boyd Bernard Bulgrin Clarke Damji Elrhoul Garcia-Garcia Grewal Gupta Hall Levi Lipner Luke Mausoof May Meyer Morgan Pancer Pelino Pratt Scheve Sharma Singer Slotwiner Smallwood Smith Snyder Stevens Swinton Thompson Vannette Verkasalo

Fernanda Alcantara – Consumer Insights Analyst, Facebook
Chris Barton – Director, ESPN
Jason Boyd – Senior Research Director, GfK Shopper & Retailer Strategy
Julie Bernard – CMO, Verve Media
Artie Bulgrin – SVP, ESPN
Jane Clarke – CEO & Managing Director, CIMM; ARF Board of Directors
Jehan Damji – Product Manager, Mobile Monetization, Facebook
Meghan Elrhoul – Research Manager, Twitter
Manuel Garcia-Garcia – SVP Resarch & Innovation: Global & Ad Effectiveness, The ARF
Naomi Grewal – Manager Consumer Insights, Facebook
Anneka Gupta – Chief Product Officer, LiveRamp
Sara Hall – Commercialization Strategist, Google
Dan Levi – CMO, Clear Channel Outdoor Americas
Drew Lipner – Chief Client Officer, Agency & Media, Kantar MillwardBrown
Tammy Luke – Senior Social Media Research Consultant, IBM
Saqib Mausoof – EVP, Global Programmatic Insights, Cadreon
Erica May – Director, Global Mobile Engagement & Acquisition, Electronic Arts
Jed Meyer – EVP, Corporate Research, Univision Communications; Chair, ARF Board of Directors
Dave Morgan – Founder & CEO, Simulmedia; ARF Board of Directors
Andrew Pancer – COO, dstillery
Jennifer Pelino – VP, Omni Channel Media, 84.51°
Marcus Pratt – VP, Insights & Technology, Mediasmith
Kristin Scheve – VP, Group Media Director, DigitasLBi_US
Anup Sharma – Analyst, Social Media Insights, IBM
Barbara Singer – VP, ESPN
Daniel Slotwiner – Head of Measurement Solutions Group, Facebook
Brad Smallwood – VP, Measurement and Insights, Facebook; ARF Board of Directors
Michael Smith – Chief Product Officer & Director of Panel, MFour
Jasper Snyder – EVP, The ARF
Andy Stevens – SVP, Research & Insights, Clear Channel Outdoor Americas
Rolfe Swinton – Co-Founder & CEO, RealityMine
Audrey Thompson – Director, Data Science, Oracle Data Cloud
Dave Vannette – Principal Research Scientist, Qualtrics
Hannu Verkasalo – CEO, Verto Analytics



Facebook HQ
1 Hacker Way
Menlo Park, California 94025


Click Here to Register!



If interested in sponsorship opportunities at this conference, please contact Daniel Bulgrin.