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ARF Brings You Cannes Lions 2015

Soon Mobile Will Be Considered Our “First Screen.” Not TV

Kathleen Hall, Corporate VP Global Advertising & Media, Microsoft

In looking at How Advertising Works Today Kathleen explains that really great advertising is about a connection—whether emotional, humorous or intellectual—which can never be achieved using Big Data alone.  This is embedded in her leadership vision, too: Looking beyond just creating commercials to creating relationships.