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ARF Brings You Cannes Lions 2015

Saul Berman on Game Changers

Saul J. Berman, VP & Global Chief Strategist, IBM Global Service

Saul discusses Game Changers from mobile being a game changer in the marketplace to “Watson” as a game changer for IBM. From a career perspective, grow from “needing eight dots to draw a line” to just needing four or two and making visionary choices from just one data point.

Saul will be speaking at ARF’s event at Facebook Headquarters: How Advertising Works — How Technology Makes It Better.