Jon Vein, Co-Founder & CEO, MarketShare
Measurement is better than it has ever been, thanks to “digital exhaust” that comes off the many devices used by consumers.
Data capture has become much more robust; integrating the many points into a comprehensive analytical framework is very far from trivial.
Armed with a double engineering degree, Vein has a certain fondness for the objective. He then became an entertainment attorney, (attending school with President Barack Obama), and moved into an animation production company. Viewing through the lens of a content creator, he saw an opportunity bring accountability to marketing, helping marketers make smarter decisions in a landscape of many different media channels. The intent of his company is to be a product company—to take rich analytics and open them up to everybody.
Predictions for the next year?
1) Hillary 2016.
2) Programmatic will continue to grow
Check out more in the video interview, brought to you by The ARF in Cannes Lions 2015.
Jon Vein is co-founder and CEO of MarketShare, the leading cloud-based, big data analytics and software company, helping companies grow more efficiently by identifying what is really driving demand. Jon is also on the ARF’s Board of Directors.