Daniel Tjondronegoro is the co-founder of Beatgrid, specializing in cross-media audience measurement and ad effectiveness. With over 15 years of experience in broadcasting and cross-media advertising, he has been instrumental in developing and scaling technology solutions within the adtech industry. Daniel oversees global product strategy and commercial partnerships at Beatgrid, ensuring the delivery of accurate, data-driven insights for clients across the US, EMEA, and APAC. His work at Beatgrid has established the company as a recognized standard in ad effectiveness measurement.