Warren Kay – VP of Advertising at Under Armour
Under Armour announced to CES the Under Armour Healthbox and they shared it with The ARF just hours later. The Under Armour Healthbox — a new fitness system that includes three new devices and they shared it with The ARF at : a fitness band, heart-rate monitor, and a smart scale all connected via Under Armour’s Record app, which offers detailed workout routines, health insights, and other information to help users who want to be healthier.
What’s cool is the system employs your own personal data proactively to help implement changes. Allowing us all to better manage our health and fitness, whether we’re a high performance athlete or just committed to improving our well-being.