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ARF @ CES 2016

Unilever CES 2016 Sharing: Empathy vs Sympathy

Keith Weed, Chief Marketing Officer and Stan Sthanunathan, SVP, Consumer & Market Insights of Unilever architecting the future of the best in CMO and CRO partnerships.

We listened as Keith described the power of marketing and building brands demands combining

  • Creativity and Effectiveness
  • Art and Science
  • Magic and Logic

Stan added that this is playing out more than ever in today’s world mandating knowing both data and implications. Not just being a mathematician knowing numbers but explaining how to apply those findings.