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ARF Annual Conference

AbcarianKelly Abcarian – SVP, Product Leadership, Nielsen
Kelly Abcarian, SVP for Product Leadership at Nielsen, has 17+ years’ experience in industry leadership in aligning cross-product solutions for television, digital and cross-platform content and advertising. Since joining Nielsen in 2005, Kelly has held numerous senior roles managing the company’s largest technology platforms and servicing clients in the Watch & Buy segments of Nielsen’s business. Kelly is frequent speaker at industry events and is a member of the IAB Advanced TV Advisory Board.

Chris Bacon – EVP, Global Research Quality & Innovation, The ARF
Chris Bacon is EVP, Global Research, Quality & Innovation at The ARF, where he leads the Research Quality initiatives and leads The ARF’s Leadership Lab program. Prior to The ARF, Chris led the global consumer and shopper insights team at E&J Gallo Winery. Prior to Gallo, he was Global Director of Consumer Insights for the Personal Care Division of Colgate-Palmolive.

Gilad Barash – Senior Data Scientist, dstillery
Gilad Barash is a Senior Data Scientist at dstillery, leading efforts in cross-channel user behavior measurement and insights. Prior to dstillery, he was involved in researching the use of machine learning techniques to improve personalized healthcare at Tufts University This led to a role as a data scientist in a fashion-tech style recommendation startup. Gilad began his career as a research engineer at HP Labs in Haifa, Israel.

Frances Barlas, Ph.D. – VP, Research Methods, & Senior Research Scientist, GfK Custom Research NA
Frances Barlas, Ph.D., is VP of Research Methods & Senior Research Scientist at GfK Custom Research NA where she is responsible for conducting research-on-research to improve all aspects of survey methodology, focusing on survey sampling, weighting, and measurement. She also leads research and development initiatives to advance the operational efficiency and statistical integrity of GfK’s probability-based KnowledgePanel®. She has a Ph.D. in sociology from Temple University

Shawn Baron – Global Measurement Lead, Facebook, Inc.
Shawn Baron is a Global Measurement Lead at Facebook, Inc., working with brands to implement robust measurement solutions to inform campaign strategies. Previously, he served as Research Director at Undertone. Shawn holds a master’s degree in biomedical sciences from Albany Medical College and a B.S. in biology from The State University of New York at Albany.

BaumRyan Baum – Senior Research Strategist, FocusVision
Ryan Baum, Senior Research Strategist at FocusVision, brings a wide range of methodology and category expertise to his role. As part of the Research Strategy team, Ryan works closely with the company’s sales and product development teams to create customized and meaningful technology solutions for clients. Prior to FocusVision, he held various research leadership positions for Millward Brown and Buyology. Ryan is a graduate of Ohio State University.

Douwe Bergsma – CMO, Georgia Pacific
Douwe Bergsma is Georgia-Pacific’s first CMO for the Consumer Business. He leads the brand building capabilities for Vanity Fair, Quilted Northern, and Brawny (among others) as well as private label brands. Prior to Georgia Pacific, he was at P&G for almost 20 years. He is an active member of ANA’s Alliance For Family Entertainment and has been a Effie-, Edison- and Max award juror. Douwe holds a degree from the University of Groningen, Netherlands.

Josh Billig – Consumer Advertising Research, Microsoft
Josh Billig leads digital advertising research for global advertising & media at Microsoft including high profile brands such as Windows, Surface, and Xbox. He has developed innovative advertising effectiveness solutions integrating attitudinal and behavioral data. Josh has over 20 years’ experience in the market research industry and has been with Microsoft for ten years.

Eric Blankfein – EVP, Chief of WHERE group, Horizon Media
Eric Blankfein is EVP, Chief of WHERE group at Horizon Media, where he oversees the development and implementation of all channel planning theory as well as refining the Horizon toolbox to remain leading edge. Eric has received numerous honors including Media Plan of the Year and Agency Planner of the Year. He is also frequently quoted in mainstream publications such as The Wall Street Journal, The New York Times and Advertising Age.

Martin Block, Ph.D. – Professor, Northwestern University
Martin Block, Ph.D., is a Professor of Integrated Marketing Communications at Northwestern University. Prior to this, he was a Professor & Chairperson of the Department of Advertising at Michigan State University. He has written several books, and is published in various academic research journals, trade publications.

BowmanJanelle Bowman – Director, Insights & Planning – Digital Analytics & Syndicated Data, Kellogg Company
Janelle Bowman is Director of Insights & Planning, Digital Analytics & Syndicated Data at Kellogg Company. In this role, Janelle is leading the granular digital effectiveness strategy for Kellogg. She has 18 years’ experience across a variety of consumer insight roles including both primary & secondary research, as well as various analytic roles including in-store and media effectiveness.

Jon Brand – SVP, Brand & Consumer Experiences, GfK
Jon Brand currently serves as an SVP in GfK’s Brand & Customer Experience division. He brings over 20 years’ experience to this role as well as innovative and creative thinking. Jon is also a sought after thought leader in the brand and customer experience space.

David Brandt – EVP, Ad Effectiveness Strategy, Nielsen
David Brandt, EVP of Ad Effectiveness Strategy at Nielsen, is a member of the Watch Product Leadership team working to integrate Nielsen’s ad effectiveness products. With nearly 40 years of experience in advertising research, he realizes how little he knows about it and to question conventional wisdoms about how advertising works.

Katie Brown – Associate Manager, Advertising & Marketing Intelligence, ESPN
Katie Brown is the Associate Manager of Advertising and Marketing Intelligence at ESPN. In this role, she evaluates advertising effectiveness across ESPN’s platforms with the goal of achieving optimal campaign measurement in collaboration with ESPN’s Customer Marketing and Sales. Katie is focused on developing innovative solutions to drive revenue. She is a magna cum laude graduate from Duke University.

Charles Buchwalter – President & CEO, SymphonyAM
Charlie Buchwalter is President & CEO of SymphonyAM. He holds more than 30 years’ of experience in the information services and media measurement industry. Prior to joining SymphonyAM, he spent 13 years at Nielsen where he served as Chairman & CEO of Nielsen Online’s joint venture in Japan, and oversaw the go-to-market plans for Nielsen’s Online Campaign Ratings (OCR) initiative.

Erica Carranza, Ph.D. – VP, Consumer Psychology, Chadwick, Martin, Bailey
Erica Carranza, Ph.D., is VP of Consumer Psychology at Chadwick, Martin, and Bailey, where she helps Fortune 500 companies uncover fresh insights. She has led breakthrough research on both the client and agency side and applies her psychology expertise to give clients a unique edge in understanding consumer motivations She holds a Ph.D. in psychology from Princeton.

CarterFiona Carter – Chief Brand Officer, AT&T
Fiona Carter is Chief Brand Officer for AT&T, a global leader in the rapidly converging telecommunications, media and technology (TMT) space. She oversees global brand marketing, advertising, media and sponsorships, as well as the integration of brand leadership into the company’s business strategies.

Ashish Chordia – Founder & CEO, Alphonso Inc.
Ashish Chordia is the Founder & CEO of Alphonso Inc., the largest TV data company. Ashish is a serial entrepreneur and previously built a mobile analytics and mobile application search company and ran a mobile marketing business servicing some of the largest U.S. brands. Previously, Ashish built the innovative sync service SugarSync. He holds an M.B.A. from Wharton and an M.S. from IIT Bombay.

Wendy Clark – CEO, DDB North America
Wendy Clark is currently CEO of DDB North America beginning January 2016, formerly of Coca-Cola North America. At Coca-Cola, she led the Sparkling Category Business Unit and the Strategic Marketing organization. Wendy has received numerous honors including being featured in Fortune’s “40 Under 40” issue and “Women to Watch” (2009/2010), and New York Women in Communications’ Matrix award (2014).

Roberto Cymrot – Group Director, Knowledge & Insights, The Coca-Cola Company
Roberto Cymrot is Knowledge & Insights Group Director at The Coca-Cola Company, where he oversees custom research across all brands in the U.S. He has 15 years’ research experience, with previous employment at Colgate-Palmolive, Reckitt Benckiser, and Nielsen. His experience spans domestic and international roles, including Venezuela and Russia.

Samar Das, Ph.D. – CEO, C3Research
Samar Das, Ph.D., is CEO of C3Research. He has deep experience in enabling brand, business and customer service transformation across the media and entertainment, financial services, healthcare and consumer retail industries. Prior to founding C3Research in 2002, he was an award-winning marketing professor.

Christian DeBonville – Director, Advertising & Marketing Intelligence, ESPN
Christian DeBonville is Director of Advertising & Marketing Intelligence within ESPN’s Fan & Media Intelligence department. Christian and his staff provide day to day support for ESPN Customer Marketing & Sales teams. He is charged with providing research insights that strategically position and drive revenue for ESPN’s multi-media assets. A 16-year veteran of ESPN, Christian is a graduate of Syracuse University.

Maria DeLuca – SVP, Consumer Marketing, Bravo Media, NBCUniversal
Maria DeLuca is SVP of Consumer Marketing, Bravo Media, at NBCUniversal. In this capacity, she oversees the consumer marketing department and leads the strategic development and execution of all marketing initiatives to help grow the network’s position as a must-watch destination for consumers.

Laura Derrick – VP, Kantar Millward Brown
Laura Derrick is VP at Kantar Millward Brown’s Atlanta office and has been a part of the company since 2009. She has experience across a range of categories such as CPG, hospitality, and pharmaceuticals. Laura also specializes in the creative development process to help her clients utilize research to create the strongest possible advertising to support their brands.

Julie DeTraglia – Head, Ad Sales Research, Hulu
Julie DeTraglia is Head of Ad Sales Research at Hulu where she is responsible for the development, design and implementation of ad sales research initiatives and advising Hulu’s national sales team. Prior to Hulu, she was at NBCUniversal for more than 14 years, most recently as SVP of Digital Research. Julie is a graduate of Dartmouth College.

Zoe Dowling, Ph.D. – Lead Research Strategist, FocusVision
Zoe Dowling, Ph.D., is Lead Research Strategist at FocusVision where she uses her research expertise to help clients best apply FocusVision’s technological solutions to their research needs. Zoe specializes in respondent engagement for web and mobile surveys, as well as qualitative approaches including online communities and interviewing. Previously, she was at Kantar Added Value, most recently as SVP, R&D & Global Mobile Capability Leader.

Vicki Draper – Director, Consumer Analytics & Research, AOL, Inc.
Vicki Draper is Director of Consumer Analytics & Research at AOL, Inc. where she conducts innovative primary research for sales & product teams. In 2013, she was awarded the EXPLOR Award for Innovation in Research for her groundbreaking “Seven Shades of Mobile” study – also highlighted in the Jan/Feb 2013 issue of the Harvard Business Review, “How People Really Use Mobile. Vicki is also a frequent industry speaker.

engleGary Engel – VP, Marketing Analytics, A&E Networks
Gary Engel is VP of Marketing Analytics at A&E Networks.  He has spent nearly 10 years at the company, and is currently responsible for the research that monitors and enhances marketing strategy and efficiency, fyi, History, Lifetime, and LMN.  He brings over 20 years of experience working in Programming, Marketing and Research.  Prior to A+E Networks, Gary was Senior Director of Programming at TV Land and Nick at Nite.

EnochGlenn Enoch – SVP, Audience Insights, Nielsen
Glenn Enoch is SVP, Audience Insights at Nielsen where he is responsible to furnish “best practices” of analysis to clients and to be “the voice of the data” in policy and product strategy decisions.  Prior to Nielsen, Glenn had a 17-year career at ESPN, leading ground-breaking cross-platform research.  He holds a B.A. from Baylor University (cum laude) in speech/radio/tv/film.

Sara Erichson – EVP, Nielsen
Sara Erichson, EVP, Client Solutions and Audience Insights at Nielsen where leads the measurement strategy & implementation team that is responsible for working with clients to introduce methodological changes and enhancements to Nielsen’s national service. Sara also has commercial responsibility, working with some of Nielsen’s largest media clients. She is a graduate of Harvard University.

FallonDevin Fallon – Director, Media Insights & Analytics, YuMe
Devin Fallon is currently Director of Media Insights & Analytics at YuMe. Drawing on six years of experience in the online video analytics space, he and his team provide clients with in-depth personalized campaign analysis, insightful research studies, and high-level strategic account guidance. Prior to YuMe, Devin a was media planner at RJ Palmer (now part of Assembly). He holds a B.S. in economics from Dartmouth College.

Anton Fedorov – Senior Director, National Sales & Development, Spectrum Reach
Bio coming soon!

FulgoniGian Fulgoni – Co-Founder & CEO, comScore, Inc.
Gian Fulgoni is currently Co-Founder & CEO of comScore, Inc., also serving on their Board of Directors. Previously Gian served as Executive Chairman from 1999-March 2014 then as Executive Chairman Emeritus from April 2014-August 2016. Gian is a frequent speaker at industry events worldwide and regularly appears on networks including ABC News and CBS News. He was honored with an ARF Board of Director Lifetime Achievement Award in 2014.

GarbayoAmaya Garbayo – Associate Director, Media, Kellogg Company
Amaya Garbayo is an Associate Director of Media at Kellogg Company. She helps define and execute data-driven planning and enhanced media targeting for Kellogg’s North America brands. Previously, she enabled digital measurement strategies and analytics for the Kellogg Company, leading breakthrough research initiatives which elevated the company’s ability to win in the digital marketplace.

FennessyJames Fennessy – CEO, Standard Media Index
James Fennessy is CEO of Standard Media Index and is responsible for leveraging the company’s ad spend data for subscribers and agencies across global markets. His media career began with News Corporation in Australia and Asia where he held a number of senior leadership roles before moving into management consulting

Manuel Garcia-Garcia, Ph.D. – SVP, Research & Innovation: Global Ad Effectiveness, The ARF
Manuel Garcia-Garcia, Ph.D. is SVP, Research & Innovation at The ARF where he leverages expertise in neuroscience and cutting-edge research methodologies to drive the delivery of valuable, informed insights. He is also an Adjunct Professor of Consumer Neuroscience in the graduate school of NYU Stern School of Business. Manuel has a Ph.D. in neuroscience from the University of Barcelona, and is a recipient of the prestigious Extraordinary Doctorate Award.

GetgoodSusan Getgood – SVP, Strategic Planning & Insights, SheKnows Media
Susan Getgood is SVP of Strategic Planning & Insights at SheKnows Media where she leads the company’s performance analytics and research practice, and develops product and marketing strategies that capitalize on consumer insights and trends. She joined SheKnows following its acquisition of BlogHer in November 2014. Susan has two blogs, Marketing Roadmaps and Snapshot Chronicles.  She is also a frequent industry speaker, and a published author of the book, Professional Blogging For Dummies (Wiley).

Jeffrey Graham – Global Director, Sales Research, Twitter, Inc.
Jeffrey Graham, Global Director of Sales Research at Twitter, focuses on helping marketers understand the value of Twitter investments and uses Twitter data to improve their entire marketing mix. Prior to Twitter, Jeffrey led advertising research for the Americas at Google, leading a team who developed new data and measurement platforms across all Google products. He was awarded a Ph.D. in sociology in 2009 for his work on rumor control and has published extensively in the areas of digital research and marketing effectiveness measurement. Jeffrey is currently on the ARF Board of Directors.

Kunal Gupta – Founder & CEO, Polar
Kunal Gupta is Founder & CEO of Polar, a technology company helping to transform the media and publishing industry. He is passionate about leadership and finding focus in a modern, hyper-connected era.

Marian Gyarmathy – Director, Market Research, Microsoft
Marian Gyarmathy is Director of Market Research at Microsoft where she and her team lead research for the Office Brand. Her team has a dedicated focus on the future of productivity and younger audiences. Prior to Microsoft, Marian was SVP at GfK. Other past roles include Harris Interactive and Penn, Schoen & Berland. Marian has an M.B.A. from George Washington University, and a B.S. from the University of Utah.

Jodi Harris – VP, Consumer Strategy & Insights, Anheuser-Busch InBev
Jodi Harris is VP of Consumer Strategy & Insights for Anheuser-Busch. In this capacity, Jodi leads all aspects of U.S. consumer-centric strategy across marketing and sales for a broad portfolio of brands and oversees all consumer research and consumer planning for brand positioning. Jodi holds a master’s degree in business administration from the Crummer Graduate School of Business at Rollins College and a bachelor’s degree from SUNY Buffalo School of Management.

Nicole Hartnett – Senior Research Associate, Ehrenberg-Bass Institute
Nicole Hartnett is a Senior Research Associate at the Ehrenberg-Bass Institute, where she specialises in advertising and media. Nicole regularly advises some of the world’s biggest brands on advertising strategy, buyer behaviour, and brand health. Her current research investigates methods to predict potential sales effectiveness of different advertising creatives.

Kate Hartzell – SVP, Basis Research
Kate Hartzell is SVP at Basis Research. Through a variety of qualitative methodologies, she has gained expertise in strategic positioning, shopper insights, health & wellness, entertainment, corporate responsibility, and indentifying whitespace/innovation opportunities. Kate has worked with several leading clients; Starbucks, Disney, Gap, Fitbit, and OWN.

Bill Harvey – Executive Chairman, Bill Harvey Consulting, Inc.
Bill Harvey, Executive Chairman of Bill Harvey Consulting, Inc., is an industry leader and innovator whose vision has led the media industry for decades. Bill was recognized in 2008 with The ARF’s Great Mind Award, and in 2014, he became the first recipient of The ARF’s Erwin Ephron Demystification Award. Among his many accomplishments, he is also an inventor with four issued U.S. patents to date and has consulted for over 100 Fortune 500 companies.

David Hluska – SVP, Kantar Millward Brown
David Hluska is an SVP at Kantar Millward Brown, leading Client Management teams. He has been at Kantar Millward Brown for over 15years, and has an extensive background in copy testing, brand equity and brand strategy. Over the course of his career, he has worked with a variety of industries including alcohol, consumer healthcare, FMCG, financial services and retail.

Anne Hunter – SVP, Advertising, comScore, Inc.
Anne Hunter, SVP of Advertising at comScore, Inc., drives their advertising effectiveness products and strategy. She has 20 years experience in the media and technology industries and is a respected expert on marketing, product management, cross-platform advertising, and attribution. Previously she oversaw Research & Sales Development at AOL, Inc. Anne is an ARF Great Mind award winner and is a member of the Chief Strategy Officer Council in the World Economic Forum, as well as other associations. She is graduate of Barnard College, Columbia University.

Oliver Hupp, Ph.D. – Global Director, Brand Strategy & Tracking, GfK Global Brand & Customer Experience.
Oliver Hupp, Ph.D., Global Director of Brand Strategy & Tracking at GfK Global Brand & Customer Experience, has over 20 years experience in brand research and emotional measurement. Oliver is a frequent speaker at international marketing conferences and has been recognized with numerous prestigious awards. He is also published in key marketing journals, and is on the Editorial Advisory Board for GfK Marketing Intelligence Review.

Jeffrey Inman, Ph.D. – Associate Dean, Research, Katz Graduate School of Business, Univ. of Pittsburgh
Jeff Inman, Ph.D., is an Associate Dean for research at the University of Pittsburgh‘s Katz Graduate School of Business. Jeff’s research focuses on shopper marketing, mobile marketing, and consumption behavior. Previously he has served as President of the Association for Consumer Research and is a former Academic Trustee of the Marketing Science Institute. He holds a Ph.D. from the University of Texas.

Mihkel Jäätma – CEO, Realeyes
Mihkel Jäätma is the CEO and Co-Founder of Realeyes, a technology leader in webcam-based emotions measurement. In this role, he secures multi-million dollar partnerships with the world’s finest international publishers, agencies and brands and is always looking for the next step in establishing Realeyes to the forefront of the industry. Mihkel holds an M.B.A. from Oxford University.

Rob Jayson – Global Lead, Publicis Media
Rob Jayson is the Global Lead in data strategy at Publicis Media. In this role he oversees the Global Analysis Center, managing all research investment. Prior to Publicis Media, Rob served as President of Strategy for Zenith. Prior to this, Rob served as SVP, Director of Corporate Strategic Resources at Initiative Media. He is a graduate of the London School of Economics.

Joy Joseph – Principal Ad Practice IRI Strategic Analytics, IRI
Joy Joseph is a Principal within IRI Strategic Analytics and leads the Marketing Productivity Practice. Joy has 16+ years’ experience in business analytics, across a diverse range of industries covering CPG, retail and financial services. Prior to IRI, he served as VP of Products & Research at Citigroup (Citi). Joy also held positions in Product Development at Marketing Management Analytics and worked as a research associate at General Electric edgelab.

Jonathan Jusczyk – Associate Director, Research Operations, MAGNA/IPG Media Lab
Jonathan Jusczyk, Associate Director at MAGNA/IPG Media Lab, takes charge of crafting scientifically rigorous studies through technical development, integration, and data wizardry. He previously held roles in statistics and analytics supporting Kantar Millward Brown’s Marketing Science team.

Dave Kaplan – SVP, Research, Bravo & Oxygen Media, NBCUniversal
Dave Kaplan is SVP of Research for Bravo and Oxygen Media at NBCUniversal where he manages program and concept testing, series maintenance studies, brand tracking, and all analytics related to viewers’ changing entertainment and technology profiles. Dave also advises leadership on brand strategies and business growth for both networks.

Katherine Karp – Global Agency Research, Twitter
Katherine Karp is a Researcher on the Market Insight & Analytics team at Twitter with a focus on global advertising agency partners. In this capacity she is responsible for developing agency partnerships through the design and execution of thought leadership research. Previously, Katherine supported data strategy and media research as analytics manager at Starcom MediaVest Group.

Helen Katz – SVP, Director, Global Analytics & Insight, Publicis Media
Helen is a SVP, Director, Global Analytics & Insight at Publicis Media, where she focuses on global research questions, as well as precision video and addressable advertising. She is the author of The Media Handbook (Routledge, 2016) and the previous Chair of the Executive Committee of the Media Rating Council. Helen is also a recipient of an ARF Great Mind award for research innovation and Silver Jay Chiat award for innovation.

Rachel Kennedy – Associate Professor, Ehrenberg-Bass Institute
Rachel Kennedy is Associate Professor and founding researcher at the Ehrenberg-Bass Institute for Marketing Science. She has been recognized with numerous prestigious awards, is published in key marketing journals, and is on the Editorial Advisory Boards for Journal of Advertising Research, International Journal of Market Research, and International Journal of Advertising.

David Kohl – CEO, Morgan Digital Ventures LLC
David Kohl is CEO of Morgan Digital Ventures LLC, a strategy and operations consulting firm that helps media and entertainment businesses take growth strategy from concept to commercial reality. David was formerly Ernst & Young’s Advertising Sector Leader, and prior to that, on the leadership team with PwC’s Entertainment, Media and Communications Advisory Practice.

kolmanHilary Kolman – Senior Partner, Senior Director, Analytics & Insight, MEC
Hilary Kolman is Senior Partner, Senior Director of Analytics & Insight at MEC, a role she has held for the past six years. Prior to MEC, Hilary spent four years at Yahoo! At MEC, she was originally charged with building out a Digital Research Practice, then turned her focus back to the full spectrum of media research in 2015. She continues to be an instrumental part of winning new business teams like those for L’Oréal and Vita Coco.

Atin Kulkarni – Senior Director, Portfolio Strategy & Analytics, Frito-Lay, Inc.
Atin Kulkarni is the Senior Director of Portfolio Strategy & Analytics at Frito-Lay Inc. Previously, he was VP, Strategic Business Analysis for TargetBase. Atin holds a master’s degree in industrial engineering & operations research from the University of Toronto as well as a bachelor’s of technology in mechanical engineering from the Indian Institute of Technology, Bombay.

Bobby LaCivita – Director, Research, Thrillist Media Group
Bobby LaCivita is Director of Research at recently-formed Group Nine Media (parent company of Thrillist, The Dodo, NowThis, Seeker). Bobby started his career at Nielsen in ad effectiveness research. Prior to the launch of Group Nine, Bobby led building the research offering of Thrillist focusing on branded content impact, audience measurement, advertising effectiveness, and customized experimental research.

Nick Law – Vice Chairman, Global Chief Creative Officer, R/GA
Nick Law is Vice Chairman, Global Chief Creative Officer, at R/GA where he guides R/GA’s strategic and creative vision.  Nick has worked with a variety of clients including Nike, Beats by Dre, Samsung, HBO, IBM, and Google. During his tenure, R/GA has become one of the most awarded agencies in the world, winning every major creative accolade, including four Cannes Lion Grand Prix awards, a D&AD Black Pencil, and a GRANDY.  Adweek named R/GA Digital Agency of the Decade and Nike+ as Campaign of the Decade.

LeachFred Leach – Director, Marketing Science Research & Development, Facebook, Inc.
Fred Leach leads Facebook’s Marketing Science Research & Development team. He has spent the past decade conducting consumer research in academic and business settings, focused on the effectiveness of advertising. Fred joined Facebook’s Marketing Science team in 2010 and prior to his current role, he lead the development of Facebook’s measurement framework with advertisers in several sectors, most recently focused on consumer packaged goods.

Barbara Leflein – President & Founder, Leflein Associates, Inc.
Barbara Leflein, President & Founder of Leflein Associates, Inc., oversees the design of bold and forward-thinking research solutions for a diverse range of media companies. Leflein Associates is focused on creating compelling narratives of viewer engagement drawing on Barbara’s expertise in media consumption measurement.

Bob Liodice – President & CEO, ANA
Bob Liodice currently serves as President & CEO of the ANA, joining the organization in 1995. Previously, he was EVP for the organization. His previous experience includes 15+ years’ experience in marketing and financial management at Kraft General Foods. Prior to the ANA, he was VP of Global Marketing & Sales for Grupo Televisa. He is also an ARF Board Member. Bob holds a B.S. in accounting and management and M.B.A. in finance from NYU.

Laura Mahoney – Global Media Insights, Unilever
Laura Mahoney is part of the Global Media Insights team at Unilever. Prior to this, she worked at MEC as part of the Communications Strategy team. Laura is a media strategy expert, with over 14 years’ experience in understanding media and advertising, and driving transformational action in business.

Carl Marci, M.D. – Chief Neuroscientist, Nielsen Consumer Neuroscience
Carl Marci, M.D., is Chief Neuroscientist at Nielsen Consumer Neuroscience. Carl is published in numerous peer-reviewed journals, gives lectures worldwide and is a leader in the new fields of social and consumer neuroscience. He holds a B.A. from Columbia University, M.A. from Oxford University as a Rhodes Scholar and M.D. from Harvard Medical School.

Pamela Marsh. Ph.D. – Director, Primary Research, Annalect Group
Pamela Marsh, Ph.D., is Director of Primary Research & Insights at Annalect Group where she oversees primary and custom research. Prior to her work in media agencies, Pamela was a college professor of communication/media theory and research, international communication, and political communication. She has a Ph.D. in communication from the University of Buffalo.

AJ Mathew – VP, Research, Kargo
AJ Mathew is VP of Research at Kargo, managing a cross-functional team for research around products, user experiences, audience insights, market intelligence, ad effectiveness, and media measurement. Prior to Kargo, AJ was the Head of Global Measurement at Apple for iAd and also held key research positions at Yahoo!, Bloomberg/BusinessWeek, and WebMD.

Jed Meyer – EVP, Corporate Research, Univision Communications, Inc.
Jed Meyer is EVP of Corporate Research for Univision Communications, Inc., where he leads the Company’s audience cross platform measurement efforts in ways that provide an accurate and competitively advantaged understanding of Univision’s audience in order to drive business growth. Prior to joining Univision, Meyer served as Global Director of Research and Analytics at Annalect, part of Omnicom Media Group. Prior to joining Annalect, Meyer spearheaded Nielsen’s entry into both online ratings and set-top box data. Jed is currently Chair of the ARF Board of Directors and holds a B.A. from Columbia University.

mcdonaldScott McDonald, Ph.D. – President & CEO, The ARF
Scott Mcdonald, Ph.D. is CEO & President of The ARF since March 1, 2017. With over 30 years of research experience solving pressing business issues, Scott is an ardent champion of high-quality standards. He has held senior research positions at leading global media companies, including ten years at Time Inc., and 14 years at Conde Nast. He also served as Chairman of The ARF from 2001 to 2002. Scott’s innovative work at the intersection of advertising research, traditional media, and the digital revolution reflects his roots in academia. Namely, he earned his Ph.D. in sociology from Harvard University and has taught courses of media measurement, media economics, and monetization strategies at Columbia Business school for the past 18 years.

Joline McGoldrick – VP, Insights & Strategic Product Marketing, Kantar Millward Brown
Joline McGoldrick is a VP of Insights & Strategic Marketing at Kantar Millward Brown. She has more than 10 years’ experience studying how audiences respond to digital advertising. Joline is also a frequent speaker at industry events, and has been featured in Forbes, AdWeek, MediaPost, and Mobile Marketer. She is a Phi Beta Kappa graduate of Carnegie Mellon University.

Katy Mitchell – Advertiser Experiment Advocate, Google, Inc.
Katy Mitchell is an Advertiser Experiment Advocate at Google, Inc. where she works with advertisers to design ad experiments in order to determine the effectiveness of their advertising campaigns. Katy has a background in digital media tracking, analysis, and optimization through her work in digital media research and analytics, web analytics, and search engine marketing.

Molina EstolanoVicki Molina-Estolano – Consumer Insights Analyst, Facebook
Vicki Molina-Estolano is a Consumer Insights Analyst for Facebook Marketing Science. She has worked on a wide range of consumer insights studies, including research about Facebook, Instagram, virtual reality, and mobile shopping behavior in the US.

Nicholas Moore – Executive Creative Director, ROAR
Nick Moore has over 20 years’ experience as a Creative Director in London and New York. The advertising and digital campaigns produced by Nick and his teams have built brands for clients in many different sectors around the world, and have been recognized by all of the top award competitions. Nick began his advertising career in London, working as a copywriter on traditional TV based campaigns. He first worked in digital in the late 1990’s and continued to develop integrated campaigns for leading brands, first as Creative Director of Proximity London and then as Creative Director of TBWA\GGT. In 2006 he moved to New York to become Chief Creative Officer of Wunderman. Since 2014, he has been the Executive Creative Director of Roar. Nick has played a role in the advertising industry, contributing articles to trade publications and sites, and serving on award juries for Clios, Cannes Lions, D&AD and the Grand Effie.

Rune Mortensen – Managing Director, Basis Research
Rune Mortensen, Managing Director of Basis Research, has over ten years’ experience of quantitative research. In this role, he is responsible for steering the company and specialises in international brand tracking, innovation research, marketing effectiveness, and advanced analytics. Rune has a B.A. in politics and society from Birkbeck University, London.

Elissa Moses – CEO, Neuro & Behavioral Sciences, Ipsos
Elissa Moses leads the Global Neuro & Behavioral Science Center at Ipsos, developing nonconscious tools for consumer response. Prior to this, she was CAO at EmSense pioneering neuro applications and SVP at Philips Global Consumer Intelligence/Strategy. Elissa is a published author and frequent international speaker.

Brendan Murray, Ph.D. – Client Services & Neuroscience, Nielsen Consumer Neuroscience
Brendan Murray, Ph.D. is a Director of Client Services & Neuroscience at Nielsen Consumer Neuroscience. In this role, he has designed and led custom projects that range from using biometrics and facial coding to evaluate fragrances for consumer products and utilizing wearable technology to understand how individuals use devices and consume advertising over the course of a typical day. He is a frequent presenter at industry and academic events. He has published numerous peer-reviewed scientific articles and holds several patents.

Barb Murrer – Senior Director, Global Marketplace Insights, Levi Strauss & Co.
Barb Murrer is Senior Director, Global Marketplace Insights, for Levi Strauss & Co., where she leads the company’s insights efforts and works across the business to help inform strategy and tactics in areas including as marketing, merchandising, design, retail and ecommerce. Previously Barb worked for The Clorox Company. She holds a B.A. in economics and political science from Colgate University and an M.B.A. in marketing and organizational development from the University of Rochester’s Simon School of Business.

Sean Murphy – SVP, Analytics, MaxPoint
Sean Murphy, SVP of Analytics is responsible for MaxPoint’s ad solutions performance and analytic and data product development. Over his career, he has developed analytic based solutions for companies such as NeoNova, Vendavo, Ask Jeeves, and PeopleSoft. Sean has a B.S. and M.S. from Stanford University and an M.B.A. from Harvard Business School.

Magda Nenycz-Thiel, Ph.D. – Mars Professor of Marketing & Senior Research Associate, Ehrenberg-Bass Institute
Magda Nenycz-Thiel, Ph.D., is Mars Professor of Marketing & Senior Research Associate at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia. Her areas of expertise are advertising effectiveness, marketing metrics, category growth, and online buying behavior. Magda’s work is published in the Journal of Business Research, Journal of Advertising Research, and other journals.

Naomi Nuta – VP, Client Services, Nielsen Consumer Neuroscience
Naomi Nuta is VP of Client Service at Nielsen Consumer Neuroscience. Her work has received many honors, including the 2011 Cable & Telecommunications Association for Marketing Insights Conference Case Study Competition. She holds a B.A. from Columbia University a master’s of science at the London School of Economics and Political Science.

Timothy O’Brien – VP, Consulting, Forethought
Timothy O’Brien is VP of Consulting at Forethought, where his research is focused on understanding rational and emotional consumer behavior to inform brand acquisition and retention strategies. He began his consulting career with Accenture after earning a First Class Honours degree in Marketing at University of Queensland and publishing in the European Journal of Marketing.

Robin Opie – VP, Data Science, Oracle Data Cloud
Robin Opie is VP of Data Science at Oracle Data Cloud. In this capacity, he is responsible for delivering and continuously improving the predictive algorithms, campaign optimization techniques, reporting capabilities, product development, client support, and testing strategies across all aspects of the business.

OsheaHeather O’Shea – VP, Ad & Audience Research, Research Now
Heather O’Shea is VP of Ad & Audience Research at Research Now where she is responsible for establishing strategy and objectives for global ad effectiveness and audience segmentation capabilities. Previously, she was the Global Agency Research & Data Strategy Lead at Twitter. Prior to that, Heather served as a VP of Research at UM. She has an M.B.A. in marketing from Baruch College.

Jo-Ann Osipow – EVP, Brand & Customer Experience, GfK Consumer Experiences NA
Jo-Ann Osipow is GfK’s EVP of Brand & Customer Experience, where she is responsible for best practices and collaborating with GfK worldwide experts for large-scale global programs. Jo-Ann has over 20 years’ experience in the industry and is an expert in strategic brand research and performance evaluation/modeling. Jo-Ann presents regularly at industry events. She holds an M.B.A. in marketing from St. John’s University.

Ron Park – VP, Audience Insight & Strategy, Merkle, Inc.
Ron Park is VP of Audience Insight & Strategy at Merkle, Inc.. In this role, he leads a team focused on utilizing data, analytics and technology to execute on marketing strategies that aid marketing organizations in understanding their customers as well as monetizing relationships through personalized experiences. He has led 180 dedicated analytic professionals who serve over 50 world-class clients.

Pat Pellegrini – President & CRO, Simmons Research
Pat Pellegrini is the President & CRO for Simmons Research, responsible for maintaining the highest data quality and research standards in the industry, and developing improved approaches to media and consumer insights measurement. Previously, Pat held senior leadership roles at Experian Consumer Insights NA, The Weather Network, and comScore, where he helped develop the next generation of online measurement. Pat is a frequent speaker at conferences around the world, and has presented renowned and award-winning papers, including studies on passive media measurement technology and the future of online measurement. He holds a Ph.D. from SUNY Buffalo, and both an M.Sc. and Honours B.A. from McMaster University.

Jennifer Perry – Associate Director, Audience Insight & Strategy, Merkle, Inc.

Jennifer Perry, Associate Director of Audience Insight & Strategy at Merkle Inc., leads the development of customer strategy deliverables for some of the world’s leading brands across a number of industries including CPG, high tech, non-profit, insurance, and pharma. She is also a specialized research moderator with continual practice in means-end and laddering approaches.

William Pink – Managing Partner, Kantar Millward Brown
William Pink, Managing Partner at Kantar Millward Brown, leads the Brand Guidance Practice and also serves as Chairman of Kantar Millward Brown’s Global Marketing Science Council. In these roles, he works with priority brands and the company’s analytics and solutions teams to develop and deploy optimized tracking programs.

Chris Pizzurro – Head, Business Development, Sales & Marketing, Canoe Ventures
Chris Pizzurro is Head of Business Development, Sales & Marketing, at Canoe, an ad-tech company focused on stewarding dynamically inserted ads to national TV network programs available on MVPDs’ VOD platforms. Prior to Canoe, he was a Principal at Leap Media Group. Before this, Chris spent 13 years at Turner Broadcasting System, Inc., effectively growing global digital revenue from advertising clients.

David Poltrack – CRO, CBS Corporation; President, CBS VISION
David Poltrack is CRO of CBS Corporation and President of CBS VISION. He was previously Chair of The ARF’s Board of Directors and in 2014, was inducted into the Broadcasting & Cable’s Hall of Fame. David is also an Adjunct Professor at NYU, as well as the author of Television Marketing: Network, Local, and Cable (McGraw-Hill). He holds a B.A. in history (magna cum laude) from Notre Dame and an M.B.A. in marketing from NYU.

Stephen Quinn – Chair, ANA/Alliance for Family Entertainment Initiative #SeeHer
Stephen Quinn is the Chair of the ANA #SeeHer Initiative. Previously, he served as the CMO EVP of Wal-Mart 2007 to January 2016. Prior to this, he was CMO of Frito-Lay. He is also Former Chairman of the ANA, and now current Chairman of the ANA’s Alliance For Family Entertainment. He holds an M.B.A. from the Ivey School of Business at University of Western Ontario and a B.A. in economics from Queens University in Canada.

Raja Rajamannar – Chief Marketing & Communications Officer, MasterCard
Raja Rajamannar is Chief Marketing & Communications Officer of MasterCard and President of its Healthcare division where he is responsible for building the MasterCard brand and driving business for MasterCard products. He holds a master’s of business administration from the Indian Institute of Management and a bachelor’s of technology in chemical engineering from Osmania University.

RevierJean Revier – Senior Analyst, Twitter, Inc.
Jean Revier is a Senior Analyst at Twitter where her mission is to prove and improve the value of Twitter for TV and movie advertisers. Prior to Twitter, she worked on addressable and interactive television measurement at Dish Network, and has more than seven years of experience in media research, with a focus on cross-platform and TV measurement. Jean holds an M.B.A. from NYU Stern and an undergraduate degree in economics from The George Washington University.

Ken Roberts – President, Forethought
Ken Roberts is President of Forethought, where he has led Australia’s most commercially effective and innovative insights-driven growth consultancy. Forethought has been lauded internationally for frame-breaking patented work that informs growth strategy and action. Ken has also been awarded the Australian Marketing Institute “Certified Practicing Marketer of the Year” and is a Fellow at Monash University.

RosenblattSteven Rosenblatt – President, Foursquare
Steven Rosenblatt, President of Foursquare, has more than 15 years’ experience in digital marketing and advertising. He is responsible for all aspects of strategy and implementation of the company’s revenue streams and partnerships. Before joining Foursquare, Steven launched iAd, Apple’s advertising platform for brands and developers. Steven also served as SVP of Advertising Sales at Quattro Wireless until it was acquired by Apple in 2010.

Niels Schillewaert, Ph.D. – Co-Founder & Managing Partner, InSites Consulting
Niels Schillewaert, Ph.D., is Co-Founder & Managing Partner of InSites Consulting which has been named the third most innovative research agency worldwide by GRIT. In this role, Niels runs consulting projects for leading global brands. He has a strong academic background, is a published author, is a frequent speaker at international conferences, and is currently President of ESOMAR.

Jen Sey – CMO, Levi Strauss & Co. Global Brands
Jen Sey is currently the CMO of Levi Strauss & Co. Global Brands. She has been with the company for over 17 years, in a variety of leadership positions, with the Marketing, Strategy, and Ecommerce teams. Jen has received numerous awards including the distinction of AdAge’s Top ‘40 Marketers Under 40’ and most recently, Billboard Magazine’s ‘Top 25 Most Powerful People in Music and Fashion,’ recognizing her work with Alicia Keys and the Levi’s® Music Project.

Howard Shimmel – CRO, Turner Broadcasting, Inc.
Howard Shimmel is CRO for Turner Broadcasting System, Inc. In this role, Howard oversees day-to-day management of the company’s television and digital research professionals supporting the domestic Turner networks and businesses. Previously, Howard was SVP of Ad Sales & Sports Research for TBS, Inc. Over the span of his career, Howard has developed research expertise related to technology adoption, methodology and advertising’s impact on sales. He holds a B.S. from the State University of New York at Stony Brook.

Jared Schrieber – Co-Founder & CEO, InfoScout
Jared Schrieber, Co-Founder & CEO of InfoScout leads a start-up that is fundamentally changing the way brands understand and engage consumers. Previously, Jared led research, product & services for Retail Solutions where he shaped how 500+ CPG companies leverage POS data to improve sales and execution at retail.

Vanessa Singh, Ph.D. – Manager, Client Service; Neuroscientist, Nielsen
Vanessa Singh, Ph.D., is Manager of Client Service and a Neuroscientist at Nielsen. She is interested in studying the brain, mind, emotions and behavior and is widely published. She holds a Ph.D. in neuroscience under Antonio Damasio, M.D., Ph.D., at USC followed by a postdoc at UCSF.

Kate Sirkin – Practice Lead, Analytics & Insight Americas & Audience Insight Global, Publicis Media
Kate Sirkin is Practice Lead, Analytics & Insight Americas & Audience Insight Global at Publicis Media, where she oversees a massive worldwide budget and manages emerging media trends, data, and support for SMG clients, initiates proprietary studies, and acts as the company’s voice on critical media issues. She is a founding member of the Marketing Accountability Standards Board, an ARF board member, part of the executive board of CIMM, and on the Print and Digital Research Forum program committee.

SmithDave Smith – SVP, Head, Digital, Ipsos Connect, US
Dave Smith is Head of Digital for Ipsos Connect US, where he and his team are responsible for developing and deploying innovative digital measurement solutions, leading client engagements and serving as the key digital resources for Ipsos Clients and Client Service leaders.  The Connect Digital Studio provides leadership, innovation and executional backbone for Ipsos. He has over 15 years’ experience developing and measuring digital advertising campaigns.

Per Smith – Research Manager, Ad & Audience Research, Research Now
Per Smith serves as Research Manager for Ad & Audience Research at Research Now where he works with clients throughout the research process to provide consultation, project design, and analysis. He has over a decade of experience in market research, previously focused primarily on mobile research, shopper insights, and brand research. He holds a master of arts from Boston University.

Jose Miguel Sokoloff – Global President, MullenLowe Group Creative Council, Co-Chairman & CCO, MullenLowe SSP3
Jose Miguel Sokoloff is an internationally awarded and respected advertising creative, using his philosophy of employing soft power over force to address cultural and societal issues in ways that transcend borders and challenge norms. Throughout the past decade, his work to demobilize the FARC Guerrillas of the Colombian jungles has been a powerful driver towards achieving peace in the country, leading to the demobilization of over 17,000 guerrillas to date. Native to Colombia, his most recognized work for the Colombian Ministry of Defense has propelled him from advertising creative to cultural figure, speaking across a variety of widely recognized renowned platforms such as TED Global, Cannes Lions International Festival of Creativity, and most recently, CBS News’ “60 Minutes.” MullenLowe Group has been recognized with numerous honors during Jose Miguel’s leadership, including being named a Cannes Top 10, Gunn Report Top 10 Global Creative Network, and #1 Creative Agency by WARC 100.

David Spiegel – SVP, Sales & Brand Solutions, Great Big Story
David Spiegel is SVP, Sales & Brand Solutions of Great Big Story, where he leads the revenue growth strategy and development of full service branded video marketing solutions. Launched by CNN in 2015, Great Big Story is a distributed video network that seeks out untold and inspirational stories that are available everywhere fans watch video. Prior to this, David was VP, Branded Video Strategy at BuzzFeed.  He holds a bachelor’s degree in music industry from USC and a master’s degree from NYU’s Stern School of Business.

Kristina Sruoginis – Research Director, IAB
Kristina Sruoginis is the IAB’s Research Director, heading the Research Council and leading IAB research studies and initiatives. In this role, she develops market-making research which has been presented at conferences and featured in various publications including, AdAge, Adweek, The New York Times, and USA Today, among others.

StinchcombJosh Stinchcomb – EVP, Chief Experience Officer, Conde Nast
Josh Stinchcomb is EVP, Chief Experience Officer at Conde Nast, where he oversees the branded content, event, and licensing businesses at the company. Josh has held many roles at Conde Nast including SVP of Corporate Sales and Publisher of Conde Nast Digital. He has received numerous honors including a Top Performance Award from Condé Nast and AdAge’s “40 under 40”. Josh is a regular speaker at industry events and an adjunct professor at NYU’s Master of Science in Publishing Program. He holds an M.B.A. from NYU.

Jasper Snyder – EVP, Research & Innovation: Cross-Platform & Media, The ARF
Jasper Snyder is EVP, Research & Innovation at The ARF where he focuses on cross-platform media consumption and measurement. Prior to The ARF, Jasper was with Ipsos’ Strategy Partner Group. He holds a degree in law and French law from the London School of Economics, a master’s in tax law from Queen Mary, University of London, and a Diplome d’Etudes Juridiques from Strasbourg University.

Horst Stipp, Ph.D. – EVP, Research & Innovation, Global Ad Effectiveness, The ARF
Horst Stipp, Ph.D., is EVP of Research & Innovation, Global Ad Effectiveness at The ARF where he focuses on the needs of global members as well as ARF’s global strategy. Prior to The ARF, Horst was SVP, Strategic Insights & Innovation in the research department at NBCUniversal, where he oversaw strategic marketing and consumer research for NBCU’s TV networks as well as new digital platforms.

Rebecca Stone – Head, Marketing, LiveRamp
Rebecca Stone, Head of Marketing at LiveRamp, is responsible for a mix of lead generation, sales development and marketing communications programs. Prior to joining LiveRamp, she held a variety of marketing roles for SaaS technology start-ups, most recently at DataSift. She is intently focused on demonstrating the value and return of marketing programs on sales and has consistently demonstrated 5-10x growth in marketing-generated pipeline.

Earl Taylor – CMO, Marketing Science Institute
Early Taylor is CMO of Marketing Science Institute, where he is responsible for the recruitment and retention of corporate members and the development of funding sources for research programs. He has received several awards for his publications, including WPP’s Atticus “Grand Prix.” Earl holds a Ph.D. in sociology from Harvard University.

ThomasRandall K. Thomas – SVP, Research Methods, GfK Custom Research NA
Randall K. Thomas, SVP of Research Methods at GfK Custom Research NA, is an internationally-recognized survey methodologist. He is responsible for overseeing the quality of research processes and projects and also serves as a special consultant on projects requiring challenging multi-mode studies and custom panel designs. Randall’s research interests focus on measurement of attitudes, intentions, and behaviors across devices and modalities.

TuttleTania Tuttle – Content Strategist, Consumer Insights, Facebook
Tania Tuttle is a Content Strategist of Consumer Insights at Facebook IQ, Facebook’s insights hub for marketers and advertisers that publishes world-class research on people, device habits, culture trends and ad studies. Prior to Facebook, she was a Strategy Director at Starcom MediaVest and Dentsu Aegis. Tania has an M.B.A. from the Kellogg School of Management at Northwestern University.

Kristy Vance, Ph.D. – Director, Global Media Insights, Unilever
Kristy Vance is the Global Director for Media Insights at Unilever, where she currently oversees media research across all global categories including high profile brands such as Dove and Axe. She has nearly 15 years’ experience in consumer behavior and her work in neuroscience has been published in multiple industry publications. She holds a doctorate in experimental psychology from DePaul University.

Duane Varan, Ph.D. – CEO, MediaScience
Duane Varan, Ph.D., is CEO of MediaScience, a leading audience and marketing research firm with labs in Austin and Chicago. Until recently, he was also Professor of Audience Research at Murdoch University in Australia. Duane is the recipient of numerous awards including the Australian Prime Minister’s Award for University Teacher of the Year.

Hannu Verkasalo – CEO & Founder, Verto Analytics
Hannu Verkasalo is the CEO & Founder of Verto Analytics, a consumer-centric measurement solution. Hannu founded several companies in the digital space and has also advised more than 20 ventures across the U.S. and Europe over the past 15 years.

John Vilade – SVP, Advertiser Relations, Digital Context Next
John Vilade, SVP of Advertiser Relations at Digital Context Next, is a 20+ year media industry sales and business development executive with experience in digital, broadcast TV and national cable advertising. Prior to DCN, he led sales, strategy and revenue growth with leading media organizations, including NBCUniversal, CBS, and Discovery Communications. John will also serve as Chief Revenue Officer of TrustX, a public benefit corporation (B Corp) and subsidiary of DCN.

Linghan Wang – Senior Analy, Nielsen Catalina Solutions
Linghan Wang is a Senior Analyst with the R&D team at Nielsen Catalina Solutions, where she helps drive innovations in advertising analytics. Linghan’s passion is to understand ad content quality through single-source data and methodologies. She has a master’s degree in mass communications and media studies from Ohio University.

WardKerry Ward – VP, Ipsos Connect
Kerry Ward is VP at Ipsos Connect and has been designing custom market research studies for tech clients for the past 15 years. She specializes in employing mixed methodologies and technologies to answer complex questions about high profile brands. Kerry has also worked with T-Mobile, Wells Fargo and YouTube.

WatsonSarah Watson – Global & NY Chief Strategy Officer, BBH
Sarah Watson is BBH’s Global & NY Chief Strategy Officer. She first joined BBH London in 2001, working on global clients such as Levi’s and Johnny Walker, and moved to New York in 2011 working on Google Chrome and PlayStation’s historic PS4 launch. Sarah is passionate about building strong brands, and the role strategy can play in doing this.

Lanae Weir – Director, Sales Insights, Yahoo
Lanae Weir is a Director of Sales Insights at Yahoo, working with platform and exchange advertisers as well as brands in the education, online services, retail, sports and QSR categories.  Previously, she led the research team at BrightRoll where she was focused on delivering industry level insights to brand marketers on the effectiveness of programmatic video advertising.

Kenneth Wilbur – Associate Professor, Univ. California San Diego
Kenneth Wilbur is an Associate Professor of Marketing at the UCSD Rady School. Kenneth produces original, practical research on advertising, media and technology. His work has appeared in leading journals, won major awards, and influenced practice. Previously, he worked at USC and Duke.

Matthew Willcox – Founder & Executive Director, Institute of Decision Making, FCB
Matthew Willcox is Founder & Executive Director of the Institute of Decision Making at FCB, where he brings 20+ years of brand strategy experience from all over the world. He is a frequent speaker at industry events, including El Sol, Cannes Lions, and most recently at the global summit for Social & Behavior Change Communication at the U.N. Economic Commission for Africa. Matthew is author of the book, The Business of Choice: Marketing to Consumers’ Instincts.

Elizabeth Windram – Director, Brand & Advertising, JetBlue
Elizabeth Windram, Director of Brand & Advertising at JetBlue, is responsible for marketing communications and brand building including traditional and social media, sponsorships, promotions, internal brand standards and design. She holds an M.B.A. in marketing and operations management from the Wharton School of Business at the University of Pennsylvania and a bachelor’s degree in economics from Duke University. Elizabeth is also the recipient of Adweek’s 2016 “Grand Brand Genius” award.

WintheiserAnthony Wintheiser – SVP, Client Consulting Nielsen Catalina Solutions
Anthony Wintheiser, SVP of Client Consulting at Nielsen Catalina Solutions, helps advertisers, agencies, and publishers use NCS’ gold standard offline purchase data for targeting and sales measurement to increase effectiveness and efficiency of TV, desktop, mobile, print, and radio media campaigns. He has an M.B.A. from Northwestern University Kellogg School of Management in Chicago, IL and a B.Sc. from Cass Business School in London, England.

Leslie Wood, Ph.D. – CRO, Nielsen Catalina Solutions
Leslie Wood, Ph.D., is CRO at Nielsen Catalina Solutions where she is responsible for overall research function. Leslie has a long history of involvement in single-source methodologies, including BehaviorScan, Scan America, and Project Apollo. Leslie chairs The ARF’s Analytics/ROI/Data Integration Committee and has acted as co-chair of their 360 Media and Marketing Council.

Pranav Yadav – CEO, Neuro-Insight US Inc.
Pranav Yadav is CEO of Neuro-Insight US Inc., where he helps advertisers and media companies make the most compelling connections between products and consumers by using the passive, granular insights of neuromarketing. Prior to Neuro-Insight, Pranav worked at ReD and Goldman Sachs.

Richard Zackon – Facilitator, Council for Research Excellence
Richard Zackon has been Facilitator of the Council for Research Excellence since the formation of this think tank in 2005. He also teaches Audience Measurement at New York University, offers training and consulting through Audience Patterns LLC and has a private practice as an executive coach. Richard holds degrees from Yale, Stanford and the Fordham Law School.

Shelley Zalis – CEO, The Female Quotient; Co-Founder, #SeeHer
Shelley Zalis, CEO of The Female Quotient and Co-Founder of #SeeHer, has always gone against the grain most of her career, starting when she left the corporate world to pioneer online research. In addition to her current roles, she will be the host of a new Bloomberg series titled, “Walk The Talk,” focused on gender equality and women in executive leadership. Among Shelley’s numerous honors includes the Ernst & Young “Entrepreneur of the Year” award and AWNY’s “Game Changer Award.”