NEW YORK, February 1, 2017 /PRNewswire-USNewswire/ — The Advertising Research Foundation (thearf.org) is proud to announce that Wendy Clark, Advertising Age A-List Executive of the Year, will open this year’s 63rd Annual Conference as a keynote speaker.
The ARF Annual Conference attendees will have the exclusive opportunity to hear Ms. Clark in her first speaking engagement since winning the Ad Age award in January 2017.
Ms. Clark will share her insights on the state of the industry, from her point-of-view as DDB President & CEO, North America. She will discuss how the agency-client dynamic is evolving and changing the work, drawing from her experiences working with McDonald’s, State Farm and others.
The ARF invited Ms. Clark to be a keynote speaker back in July 2016 because “Wendy is a pioneer in innovative and effective branding,” explained Rachael Feigenbaum, The ARF SVP, Events Program Producer. “We are thrilled that she will be the opening keynote at Annual 2017 where she will inspire ARF members.”
About The ARF 63rd Annual Conference:
The 63rd Annual Conference Re!Think 2017 is the premier gathering of leaders from every avenue of advertising — including top brand marketers, media/tech companies, research organizations, academics, agencies and more. A highlight of the conference are The David Ogilvy Awards, celebrating groundbreaking campaigns that use insight to create amazing advertising. The two-day conference is held in New York City on March 20-21, 2017.
About The ARF:
The ARF is an organization dedicated to creating, curating, and sharing objective, industry-level advertising research. We empower members with original, unbiased research and insights to help them grow their businesses. Founded nearly 80 years ago, The ARF’s members today include more than 400 leading brand advertisers, agencies, research firms, and media-tech companies. It hosts several key events thought out the year to drive connections and innovations within the industry.
About the Advertising Age Agency A-List:
The Advertising Age Agency A-List has been celebrating the best agencies in the advertising and marketing business since the mid-1970s. Ad Age editors make their selections based on elements including creativity, financial performance, innovation and the ability to build clients’ businesses. The franchise expanded in recent years to honor a broader range of shops and reflect changes in the marketing and media business.
Daniel Bulgrin, Director of Strategic Partnerships