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ARF Annual Conference

Featured Presentations

The ARF’s Annual Conference was held on March 20-21, 2017 in New York City where over 50 presentations were held on the latest insights in advertising research.

Welcome Day 1
Scott McDonald, Ph.D. – President & CEO, the Advertising Research Foundation

The organization’s mission is to deliver truly neutral, unimpeachable research to advance the practice of advertising and marketing.

KEYNOTE: How Creativity Helped Achieve Peace
Jose Miguel Sokoloff – Global President, MullenLowe Group Creative Council, Co-Chairman & CCO, MullenLowe SSP3

The ‘why’ and ‘how’ behind a propaganda campaign, based on insights, to demobilize Colombian guerillas and end Colombia’s 52-year civil war.

Due to copyright restrictions, this video has been modified from its original version.

KEYNOTE: Winning in a Dynamic Marketplace
Wendy Clark – CEO, DDB North America

How brave brands and agencies are changing everything — from insights to operating models — to succeed in an always-on, real-time reality.


Thank you to our speakers, attendees, and sponsors!