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The ARF’s Annual Conference was held on March 20-21, 2017 in New York City where over 50 presentations were held on the latest insights in advertising research.
Welcome Day 1
Scott McDonald, Ph.D. – President & CEO, The Advertising Research Foundation
The organization’s mission is to deliver truly neutral, unimpeachable research to advance the practice of advertising and marketing.
KEYNOTE: How Creativity Helped Achieve Peace
Jose Miguel Sokoloff – Global President, MullenLowe Group Creative Council, Co-Chairman & CCO, MullenLowe SSP3
The ‘why’ and ‘how’ behind a propaganda campaign, based on insights, to demobilize Colombian guerillas and end Colombia’s 52-year civil war.
Due to copyright restrictions, this video has been modified from its original version.
KEYNOTE: Winning in a Dynamic Marketplace
Wendy Clark – CEO, DDB North America
How brave brands and agencies are changing everything — from insights to operating models — to succeed in an always-on, real-time reality.
Thank you to our speakers, attendees, and sponsors!