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Don’t miss your first opportunity to meet our new President & CEO

Scott McDonald

I want to introduce myself as the new President and CEO. As a decades-long supporter of The ARF, I’m energized and appreciative of the opportunity to become more involved with the work of this organization. at this pivotal time

In our 81-year history, there has never been a more important moment for The ARF to provide the high ground of science – independent, unbiased, empirical, transparent, replicable science – to resolve the questions and inform the arguments that arise at such moments of rapid change.

The Annual Conference and the David Ogilvy Awards VIP Gala, will be my first official ARF events. I look forward to meeting you there in person, and learning more about what is top-of-mind for your business and how The ARF can be of service.

Scott McDonald, Ph.D.
President & CEO

Who’s Speaking

The ARF 63rd Annual Conference Re!Think 2017 is the largest gathering of thought leaders, change agents and business catalysts sharing their vision about unlocking advertising insights.

Best of all, it is brought to you by The Advertising Research Foundation. Dedicated to creating, curating and sharing original, unbiased research and insights to drive your business.

Why Attend?

  • Exclusive access to winning case studies and ground breaking research.
  • Actionable takeaways vs. muddled conclusions
  • Provocative insights vs. bullet points and slides
  • Business benefits vs. pure theory
  • Network over two days with industry trailblazers, start-ups and global leaders, who take ideas to action

$1195 for Members | $1495 for Non-Members

March 20-21, 2017 at the New York Midtown Hilton.


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