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About the Journal of Advertising Research

The mission of the Journal of Advertising Research (JAR) is to act as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications. Published by the World Advertising Research Center (Warc) for the ARF, the JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution. Its primary audience is the practitioner at all levels of practice, and academics at all levels of research.

For More on JAR

To find out more, including calls for papers, submitting manuscripts, and downloading articles (ARF members do this free of charge), please visit the official JAR site:

  • Make sure you’re logged in at the ARF.
  • Click on the JAR “tile” on the ARF home page.
  • Click on JAR Online Access.

Non-ARF members and JAR subscribers, go straight to the JAR site.
JAR Editorial Board members, please use the logins you were provided when you joined.

Download JAR Fact Sheet »