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About the Journal of Advertising Research

The mission of the Journal of Advertising Research (JAR) is to act as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications. Published by the World Advertising Research Center (Warc) for the ARF, the JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution. Its primary audience is the practitioner at all levels of practice, and academics at all levels of research.

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Calls for Papers

View the current calls for papers: Fueling the Mobile Revolution, Advertising in China, and  Advances in Shopper/In-Store Marketing to Win the Retail Battleground.

Write for the JAR

To write for the JAR visit our contributor’s page.