CHARITABLE FOUNDATION: STAFF & BOARD OF DIRECTORS
Barbara Delfyett Hester
Program Director, ARF WIDE
Barbara Delfyett Hester joined the Advertising Research Foundation in 2021 and is the Program Director for ARF WIDE responsible for fundraising and strategic partnerships. The majority of Barbara’s career has been in media planning and marketing communications on both the advertising agency and corporate sides of the business, including Young &Rubicam, IBM and MAXUS. Prior to coming to the ARF, Barbara worked in the non-profit sector providing strategic planning and organizational development services to startups. Throughout her career, Barbara has been passionate about mentoring young professionals. Barbara is using her combined skill set to help the ARF connect diverse talent to the broader advertising research industry, drive social impact for college scholars and drive corporate benefit for WIDE strategic partners.
CHARITABLE FOUNDATION: BOARD OF DIRECTORS
Vice President, Global Responsibility & Sustainability, Nielsen Executive Director, Grantmaking, Nielsen Foundation Nielsen
Andrea Bertels is Vice President, Global Responsibility & Sustainability at Nielsen, where she has been since July 2014. Andrea oversees the Nielsen Cares global volunteering program, which empowers our people to mobilize our data and expertise for good through skills-based volunteering and pro bono work. She and her team also lead Nielsen’s Environmental, Social, and Governance reporting efforts. In addition to her Nielsen role, Andrea also serves as Executive Director of Grantmaking for the Nielsen Foundation, a private foundation originally funded by Nielsen. Prior to Nielsen, Andrea held roles at the New York City Economic Development Corporation, The Chicago Council on Global Affairs, and Accenture.
Director of the A.C. Nielsen Center for Marketing Analytics and Insights
University of Wisconsin – Madison, Wisconsin School of Business
Kristin is the Director of the A.C. Nielsen Center for Marketing Analytics & Insights at the University of Wisconsin-Madison. In service of that role she teaches graduate marketing students as well as career coaches all students as to finding careers in the marketing analytics and consumer insight fields. Kristin stays closely connected to the marketing industry through attending and speaking at conferences like The Market Research Event, ARF events and the Insights Association. She leads UW’s own insights conference, their ‘Summit’ biennially.
Prior to joining UW-Madison and the A.C. Nielsen Center, Kristin spent several years in corporate marketing roles. Kristin earned her MBA in Marketing and Entrepreneurship from UW’s School of Business and her undergraduate degree in Marketing from the University of Denver. Kristin is the proud parent, along with her husband, of twin 6 year old girls.
Vice President of Consumer and Marketplace Insights
Deborah leads a team of over 50 Consumer Insights specialists, UX researchers and syndicated intelligence experts. Her team represents the voice of the customer and passionately advocates for the best customer experiences. They deliver holistic and actionable insights that help Verizon develop differentiated products and services, create motivating marketing communications and extend Verizon’s brand equity.
While still focusing on growing the core wireless and wireline businesses, CMI is helping transform Verizon into a top tier technology company that is driven by a deep understanding and empathy for consumer needs across a wide range of topics including data privacy, the successful launch of the 5G network, next-gen gaming, sustainable business practices and the ‘Internet of Things’.
Prior to her current role, Deborah enjoyed leading the CMI team at Gerber Baby Food, the infant nutrition division of Nestle USA. She has over 30 years’ experience in Consumer Insights, providing strategic guidance to companies such as American Express, Kraft and Bayer. She has been a speaker at The Market Research Event, Shopper Insights in Action, Market Research in a Mobile World and has been recognized in ‘Who’s Who’ in Shopper Insights.
Campbell holds a BA in History & Political Science from Wellesley College and an MS in Political Science from MIT.
The Cambridge Group
Gloria recently rejoined The Cambridge Group as a Senior Partner. The Cambridge Group is a boutique strategy consulting, research and analytics firm that has helped global Fortune 1000 products and services companies find profitable growth for over 45 years. We get hired when clients want to translate customer research into strategic, operational and financial strategies for their organization.
Previously she was an Executive Vice President at Nielsen, serving as the US Commercial Leader for their 18 largest global-national clients, including Nestle, General Mills, Kellogg’s, Coca-Cola, Colgate, and Kimberly-Clark. Gloria joined Nielsen in 2009 through the acquisition of The Cambridge Group, where she was the Managing Director.
During her 20 years at Cambridge, she specialized in consumer products and services clients,
working with them to develop market driven growth strategies through consumer targeting, brand strategy and positioning, and new product development. She has extensive experience in working with clients in a wide variety of categories and countries to identify current, latent and emerging profitable demand.
Prior to joining The Cambridge Group, Gloria was an Engagement Manager and core member of the Consumer Goods Practice at McKinsey & Company where she addressed strategic and organizational challenges for several consumer goods and services clients. Gloria began her career in market research in the Paper Division of Procter & Gamble. During that time, she was responsible for designing, executing and analyzing custom market research for several key Procter & Gamble brands including Pampers, Luvs, Charmin, Bounty and Puffs.
Gloria graduated Phi Beta Kappa from Indiana University with a dual degree in telecommunications and business. She received her Master of Management from the J.L. Kellogg School of Management at Northwestern University and a Master of Divinity from McCormick Theological Seminary. She was ordained as a minister in the United
Church of Christ in 2015.
Media & Marketing Consultant
Louis brings a long history of insight and problem solving to the media & marketing landscape. As a consultant, he works with clients across the marketing spectrum to help narrow issues and design solutions to glean keener insights and drive results.
Jones was the EVP of 4A’s Media & Data Practice – designed to amplify its members’ collective voice within the advertising ecosystem. He oversaw 4A’s media committees/ task forces, and
served as liaison with industry associations to lead efforts that address
industry-wide issues like brand safety & cross-media measurement.
Prior to joining the 4A’s Team, Louis had consulted for the Mobile Marketing Association (MMA) for a year and one half, helping them create mobile education modules to help advertisers to continue to invest in the mobile channels.
Charged with creating the integrated media agency of the future, Louis joined Maxus/GroupM in the fall of 2009 to lead Maxus to a new data focused agency model that put digital at the center of communications planning. In his five years at Maxus, Louis grew Maxus into a top 10 Media Agency with 6 offices and over 400 staffers. This growth earned Maxus Adweek’s Agency of the Year honor in 2012.
Previously, Jones was responsible for Havas Digital’s global services, including product development across the various digital agency networks – including digital, direct response, mobile, systems integration, and creativity. Much of time in this role was spent working from Paris and Madrid in order to be closer to the Network’s European and APAC operations. Prior to this, Louis led three years of double-digit growth for Media Contacts’ US operations as EVP, Managing Director USA. Louis had been a part of the Havas Media family since May 2001.
Before joining MPG in 2001, Louis was Executive Director of Organic Online in San Francisco where he led all online marketing activities for Organic’s West Coast clients through the height of the dotcom boom. Louis also served as Managing Director of Diamond Media (dedicated Clorox media unit). His first ten years in advertising were spent at J. Walter Thompson in New York, where he rose to Deputy Media Director before heading to the West Coast.
Scott McDonald, Ph.D.
CEO & President
Scott McDonald became the CEO and President of the Advertising Research Foundation in March 2017. Prior to joining the ARF, he held senior research positions at leading global media companies, including 18 years at Time Warner, and 14 years at Conde Nast, covering both the consumer and the advertising sides of the media business.
Throughout his career, he has kept a foot in both the academic and business worlds, teaching for 5 years at NYU and for 18 years at Columbia Business School. He serves as an adviser to the Social Science Matrix Program at UC Berkeley, and is on the Board of the Population Reference Bureau. An avid art lover, he also is on the board of the Brooklyn Academy of Music. He holds an A.B. degree from UC Berkeley and a Ph.D. from Harvard University.
NA, Media Domain Leader
As the lead for the NA Media Domain Product team, Jed works across Kantar to transform our approach to achieving Media domain sales and profitability objectives. Jed partners with the global Media Domain, Marketplace, Analytics and Marketing teams to ensure that client needs are being met as related to offer innovation, offer delivery and product marketing.
Prior to joining Kantar, Jed led Ebiquity’s North American business. Ebiquity is a leading independent marketing and media consultancy with expertise around three core practice areas: Media, Analytics & Tech. Jed built a strong team with a focus on delivering client value and expanded the company’s presence in the critical North American market. Before Ebiquity, Meyer was at Google, where he created a Brand Measurement practice that brought together first and third party data to define & enable better measurement of Google media to drive smarter investment decisions for clients.
Previously, Meyer was Executive Vice President of Corporate Research for Univision Communications, Inc. (UCI), the leading media company serving Hispanic America. Meyer also served as Global Director of Research and Analytics at Annalect, part of Omnicom Media Group where he was focused on developing models and processes to support and sustain the integration of online and offline data across all Annalect platforms and global markets.
Prior to that, Meyer spent nearly 20 years at Nielsen, spearheading Nielsen’s entry into both online ratings and set-top box data and working with Media, Agency and Advertiser clients.
Meyer is active in many industry organizations, serving on the Board for the Advertising Research Foundation (Past Chair) and has been a board member of the Media Ratings Council, Coalition for Innovative Media Measurement and the Council for Research Excellence. In the community, Meyer is a regular volunteer with New York Cares & The Holy Apostles Soup Kitchen and is a member of the Board of Managers for the Prospect Park YMCA (Past Chair).
Linda Vytlacil, Ph.D.
Walton Family Charitable Support Foundation Endowed Chair of Data Analytics and Professor of Marketing & Data Analytics
Soderquist College of Business | John Brown University
Linda Vytlacil is the Walton Family Charitable Support Foundation Endowed Chair of Data Analytics and Professor of Marketing & Data Analytics at the Soderquist College of Business, John Brown University. Before her academic career, Dr. Vytlacil served as Vice President, Retail Data Science at Walmart Labs where she led teams engineering intelligent systems to automate decisions across consumer, operations, and supply chain functions. Her organization was instrumental in modernizing the way Walmart creates and uses knowledge about the individual customer and how it innovates to serve changing consumer needs.
Dr. Vytlacil holds a Masters in Financial Economics and a PhD in Organization and Management. She serves on the Board of Directors for INTEGRIS Health, the largest health system in Oklahoma, as well as the on the Board of Directors for the Marketing Science Institute, a nonprofit research organization bridging the gap between academic marketing theory and business practice. She actively mentors Women in STEM globally.