ARF Board of Trustees
Board of Trustees – Board Members
CEO & President
Scott McDonald became the CEO and President of the Advertising Research Foundation on March 1, 2017. With over 30 years of research experience solving pressing business issues, Scott is an ardent champion of high-quality standards. He has held senior research positions at leading global media companies, including 10 years at Time Inc., and 14 years Conde Nast. He also served as Chairman of the ARF from 2001 to 2002. His innovative work at the intersection of advertising research, traditional media, and the digital revolution reflects his roots in academia. Namely, McDonald earned his PhD in Sociology from Harvard University and has taught courses on media measurement, media economics, and monetization strategies at Columbia Business School for the past 18 years.
Barb Murrer (Chair)
Senior Director, Global Marketplace Insights, Levi Strauss & Co.
Barb is Senior Director, Global Marketplace Insights, for Levi Strauss & Co., one of the world’s largest brand-name apparel companies and a global leader in jeanswear, founded over 160 years ago. Barb leads the company’s insights efforts and, along with her team, works across the business to help inform strategy and tactics in areas such as Marketing, Merchandising, Design, Retail and Ecommerce.
In the sixteen years prior to LS&Co., Barb worked for The Clorox Company in Insights leading Shopper, Advanced Analytics and in her last role, Cleaning and International. She has a breadth of experience across Insights specialties as well as across a variety of product categories. Her first role in Insights was with Nielsen, onsite with what was then Kraft General Foods. Prior to this she worked in Corporate Banking in New York City.
Barb holds a B.A. in Economics and Political Science from Colgate University and an MBA in Marketing and Organizational Development from the University of Rochester’s Simon School of Business.
Jed Meyer (Past Board Chair)
Director, Brand Measurement, Google
Jed Meyer serves as Executive Vice President of Corporate Research for Univision Communications, Inc. (UCI), the leading media company serving Hispanic America. In this role, Meyer leads the Company’s audience cross platform measurement efforts in ways that provide an accurate and competitively advantaged understanding of Univision’s audience in order to drive business growth.
Prior to joining Univision, Meyer served as Global Director of Research and Analytics at Annalect, part of Omnicom Media Group where he was focused on developing models and processes to support and sustain the integration of online and offline data across all Annalect platforms and global markets, creating a single communications planning source. In addition, Meyer was responsible for the ongoing global integration, development and deployment of Omnicom’s research and analytics capabilities, aimed at assuring consistent access and value to Omnicom clients worldwide.
Prior to joining Annalect, Meyer spearheaded Nielsen’s entry into both online ratings and set-top box data. In the early 2000’s he drove Nielsen’s challenge to the then-entrenched market leader Media Metrix (now comScore). Later, Meyer conceptualized and brought to the market, Nielsen DigitalPlus, a groundbreaking new approach to audience measurement by partnering with local cable companies to incorporate data from their digital set-top boxes into traditional Nielsen measurement approaches. On the global level, he has lived and worked in mainland China, championing the China Media 2.0 strategy and moving the company away from legacy product lines and towards a dynamic, locally-led, joint venture focused on advanced audience analytics.
Meyer is a member of the Board of Directors for the Advertising Research Foundation and the Media Research Council and was named to Broadcasting & Cable’s 2012 Digital All-Stars. He also serves as the Board Chair for the Prospect Park YMCA in Brooklyn, NY. He holds a Bachelor of Arts from Columbia University.
Mary Ann Packo (Secretary)
CEO North America, Insights, Kantar
Mary Ann Packo is CEO of Kantar’s Insights businesses in North America, including Kantar Millward Brown, Kantar TNS and Kantar Added Value. She is also member of Kantar’s global Insights board.
Prior to this role, Mary Ann was CEO of Millward Brown in North America, a world leader in brand and advertising research and consulting. Over the course of her career, Mary Ann has established extensive experience in marketing, advertising, brand-building, digital media and information services. She has led both corporate and entrepreneurial businesses and has a track record of success in start-ups, growth businesses, international expansion and global business management.
Prior to joining Millward Brown, Mary Ann was a pioneer in the internet and digital media measurement arena serving as president and chief operating officer of Media Metrix – from start up through to IPO – and later group president of its successor company, Jupiter Media Metrix. Mary Ann has also held senior-level positions with a number of global marketing research firms. She was president of NPD Canada’s Customer Research Group in Toronto; managing director of IPSOS-NFO, a Paris, France-based European joint venture company; and was vice president, western U.S. region for NFO Research in San Francisco.
Throughout her career, Mary Ann has worked across industries for many of the world’s leading brands including: Coca-Cola, Microsoft, ESPN, Unilever, Pepsi, Bank of America, Intel, Morgan Stanley, Pfizer, J&J, P&G, ESPN, American Express, Walmart, Chase and Expedia. She is a frequent public speaker and recognized new media industry expert, and has received numerous business awards. Mary Ann earned her bachelor’s degree at Miami University, Oxford, OH, USA.
Nishat Mehta (Finance Chair)
President, IRI Media Center of Excellence
As president of the IRI Media Center of Excellence, Nishat Mehta leads a team of professionals in IRI’s fast growing media business that’s focused on re-inventing advertising by offering a truly revolutionary portfolio of consumer personalization and measurement capabilities. Mehta works closely with IRI’s CPG, retail and media clients to transform their use of media and promotions to deliver superior growth, increased Return on Advertising Spending (ROAS) and improved consumer engagement. Mehta has decades of invaluable media and personalization experience focused on enhancing consumer relationships through technology, data and analytics.
Mehta most recently led the customer communications team at 84.51º, where he helped leading grocery retailer, The Kroger Co., and its CPG brand partners create the most relevant and personalized communications with consumers to strengthen retail and brand interactions. Before leading this team, he served as 84.51º’s head of brand media, leveraging the power of data and other retail assets to improve CPG advertising.
Prior to his roles at 84.51º, Mehta was responsible for developing strategic partnerships at dunnhumby Ltd, where he led the elevation of the company’s digital media measurement and targeting business, transforming the way CPG brands bought, sold and measured their media.
Mehta graduated from Harvard University with a bachelor’s degree in applied mathematics and master’s degree in computer science. He lives in New York with his wife, Shalini, and son, Jai.
Follow Nishat Mehta on Twitter at @nishatmehta.
Peter Bradbury (Research)
Managing Director, National Television Client Services, Nielsen
Peter Bradbury is the Managing Director of National Television Client Services inside the US WATCH Business at Nielsen. In this role, Peter and his team work closely with some of Nielsen’s largest and most strategically important Media clients including AMC, A&E, CBS Corporation, Discovery Communications, Disney/ABC, FOX, Sony, Time Warner, Univision, Viacom and several hundred other Broadcast, Cable, Production and Syndication Companies.
Peter’s career with Nielsen spans more than 20 years and includes Senior roles in both Nielsen’s WATCH and BUY businesses, both domestically as well as Globally. During his tenure Peter has had the privilege of working closely with some of the World’s largest and most successful companies in both Media and Consumer Packaged Goods.
Peter currently serves as Nielsen’s Ambassador to the Advertising Research Foundation and sits on Nielsen’s Diversity and Inclusion Council.
In his spare time Peter enjoys spending time with his wife, Nada and their three sons, Peter Jr., Nicholas and George. He and his family enjoy many hobbies together including swimming and jogging and they are avid New England Sports Fans.
Britta Cleveland (Media)
Senior Vice President, Research Solutions, Meredith Corporation
Britta Cleveland is responsible for all of Meredith’s National Media Brands and leading women’s websites. Prior to joining Meredith, she was the director for advertising research at Reader’s Digest and prior to that she worked on the advertising agency side of the business in the New York offices of Saatchi & Saatchi Advertising and held media planning positions in the San Francisco offices of Foote, Cone & Belding and Dancer, Fitzgerald, Sample.
Ware has written and presented papers at numerous industry events covering issues related to advertising effectiveness and tablet magazine readership. She was on the leading edge of the “engagement” movement when she developed the “Involvement Index.” Another key focus has been on the drivers of ad effectiveness, the importance of magazine inputs for Media Mix Modeling and, most recently, ‘bottom funnel’ ROI metrics. She’s also excited about being on the forefront of the transformation of research from data delivery to story telling, particularly the role of “listening” to generate consumer insights.
Over the past two years, Ware’s focus has been on tackling the issue of magazine accountability and specifically the development of an accountability metric that attributes sales lift to magazine advertising. One of her goals to raise the level of interest in research beyond the research community, by providing practical solutions and tools – simplifying the complicated.
Elizabeth Tarpinian (Marketer)
Consumer & Market Insight, Senior Director, Unilever North America
As of April 2015, Elizabeth Tarpinian is responsible for leading the Unilever CMI team for North America, and she is looking forward to driving the local business. Liz has recently transitioned from Dove Global CMI where she spent the last 7 years focused on building Dove’s connect to women and establishing Dove Men+Care’s point of view in the global market. Throughout her 20 year career at Unilever, she has had the opportunity to be the voice the consumer and build brands such as Mentadent, Caress, Suave, Vaseline, Axe, Pond’s and Qtips. Liz has an MBA from State University of New York at Albany and a BS degree from Binghamton University.
Vice President, Strategic Insights, UnitedHealth Group
John Walthour is a consumer insights and business analytics leader with global experience driving strategic direction, decisions, and profitable growth at a senior executive level. He’s known for inspiring change by communicating compelling stories that integrate deep consumer understanding and advanced analytics to impact all aspects of the business model. John’s been a champion of the shift from traditional research to modern methods and analytics.
John leads The Strategic Insights Group for UnitedHealth Group the nation’s largest healthcare company.
Prior to joining UnitedHealth Group, John was at General Mills in a variety of Global Consumer Insights leadership roles. Prior to joining General Mills, John worked for Nielsen in Tokyo and Chicago, and John Morton Company, a strategy consultant. John earned a Bachelor of Arts in Economics from Northwestern University and his MBA from the University of Minnesota’s Carlson School of Management.
Outside the office John currently serves on the Board of Directors for Global Minnesota the, volunteers for The BrandLab and Minneapolis Public Schools, and spends every remaining minute with his family and friends.
Board of Trustees
Senior Director, Global Consumer Insights, Marriott International
Nihan is a strategy-minded business professional with 11 years of experience leading complex, high profile, multi-brand, global consumer insight initiatives and programs across the hospitality, e-learning, and media industries. She is experienced in leading strategic consumer insight platforms and providing leading-edge expertise in the market research discipline and brand strategy consulting.
Nihan has been with Marriott International for 5 years. In her current role, she is leading global market research efforts across 30 brands in Marriott portfolio and its loyalty programs to package consumer insights into actionable steps for the business. Prior to that, Nihan supported The Ritz-Carlton and JW Marriott brands in the luxury tier for their consumer insight needs for design strategy and brand initiatives.
Prior to joining Marriott, Nihan worked as consumer insights/market research expert at Rosetta Stone and Discovery Communications where she led several large scale quantitative and qualitative market research studies and brought voice of consumer to the decision making process.
Nihan has a Bachelor of Science in Political Science from Istanbul University, a Master of Business Administration and a Master of Science in Economics from Wright State University. Her interests include travel, Pilates, running, and scuba diving.
David Blumberg (Young Pros Representative)
Manager of Brand & Consumer Insights, Comedy Central
Dave Blumberg is a Manager of Brand & Consumer Insights at Comedy Central. In this role, he designs and executes custom research projects to help inform marketing and development strategies for new and existing franchises. Prior to joining Comedy Central, Dave spent five years at ESPN on the Advertiser Insights team and supported Ad Sales through his work with an award-winning online insights community and managed the day-to-day relationship with the ESPN Lab. Dave holds a Master of Science degree in Communication Research from Boston University and a Bachelor of Arts degree from Pennsylvania State University. In his free time, he enjoys playing organized sports, cooking and relaxing with a good movie.
Chief Research Officer, comScore
Mr. Chasin has more than 25 years of experience in media and market research. Prior to joining comScore, Mr. Chasin was the principal and founder of Warp Speed Marketing, Inc., a Manhattan-based media research consultancy. Mr. Chasin is a former executive at Arbitron, Inc., and a past President/CEO of Simmons Market Research Bureau and Northstar Interactive. In his career, Mr. Chasin has been directly involved in the development and management of audience measurement services for a variety of media, including television, radio, magazines, newspapers, out-of-home, and the Internet.
Mr. Chasin is a member of numerous industry organizations and committees, including the Advertising Research Foundation (“ARF”) Online Measurement Council, ARF Online Panel Research Quality Council, Online Reach/Frequency Committee, Video & Electronic Media Council and Media Effectiveness Council. He holds a B.S. in Marketing from NYU and an MBA in Marketing Management from Pace University.
CEO, Managing Director, Coalition for Innovative Media Measurement (CIMM)
Jane is the CEO & Managing Director of the Coalition for Innovative Media Measurement (CIMM). She is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations. CIMM is a coalition of leading video-based content providers, media agencies and advertisers formed to spur innovation in cross-platform measurement. Since its launch, CIMM has produced a Roadmap for STB Data and a Lexicon of over 1400 RPD and advanced advertising terms to provide transparency and education for industry use of RPD data, in addition to a whitepaper on Best Practices in Ad Campaign Effectiveness Research. CIMM has also launched proof-of-concept Pilot Tests for new cross-platform media planning tools (MBI’s USA TouchPoints) and campaign effectiveness tools (with Symphony Advanced Media). Currently CIMM is Pilot Testing comScore’s “Project Blueprint” 5-platform (TV, radio, computer, smart phone, tablet) measurement of unduplicated reach across three media (video, audio, text).
Jane has over 30 years experience in the media industry collecting and analyzing strategic insights into global consumers for Time Warner, Sesame Workshop and National Geographic. Most recently, she was Vice President of Insights and Innovation at Time Warner Global Media Group where her work fueled marketing solutions across television, online, mobile and print. She led cross-media measurement initiatives both internal to Time Warner, as well as external as a co-chair of the Advertising Research Foundation’s 360 Media & Marketing Super Council and as a contributor to the Council for Research Excellence’s Video Consumer Mapping Study.
Director, Marketplace Analytics Kellogg Company
As director, marketplace analytics at the Kellogg Company, Jeff Doud oversees the Kellogg marketing effectiveness program and supports the development of analytical ROI measurement frameworks within Kellogg. Jeff’s work directly informs the placement of all Kellogg North America advertising and promotional investment. Previously, he served as senior manager, business analytics, responsible for development and enhancement of Kellogg internal trade promotion modeling, merchandising insights, national price action analytics, and acting as the research lead with academic professionals. Jeff began his career at Information Resources Inc. (IRI).
Chief Analytics Officer, Merkle
As Chief Analytics Officer at Merkle, Andy’s primary responsibility is driving Merkle’s analytics innovation, especially at the intersection of CRM and media analytics. One of his other areas of specialization is helping to bring new approaches in big data analytics to the network television and cable industries. Prior to joining Merkle, Andy was the EVP, Global Data & Analytics Director at Starcom MediaVest Group where he led the SMG global analytics practice. In this role he built and managed a team of 150 analytics professionals across 17 countries servicing many of the world’s largest advertisers.
Prior to that role, Andy was Vice President and National Lead, Analytics at Razorfish, where he led the digital analytics practice and managed a team of modeling, survey, media data and business intelligence experts. He and his team were responsible for some of the first innovations in multi-touchpoint attribution and joining online/offline data for many of the Fortune 100. Andy has also held leadership positions at Personify and IRI. He is a frequent speaker and a co-author of “It Only Looks like Magic: The Power of Big Data and Customer Centric Digital Analytics”. Andy is an avid traveler having visited more than 100 countries. He also follows the chess world and is the former US high school chess champion. Andy holds a BA in mathematics from UC Berkeley and an MA in statistics from Stanford.
Carlos Jose Fonseca
SVP, Marketing Science, MetLife
Carlos Jose Fonseca served as VP for the K&I group at The Coca Cola Company. He lead a multidisciplinary team distributed around the world responsible for generating and activating industry and stakeholder knowledge via tools and models that improve business decisions/outcomes in areas that include: investment and communicational optimization, brand dynamics and performance tracking, consumer proximity, commercial execution and advanced analytics.
Previously he served as Marketing SVP for Strategy, Planning and Analytics at MasterCard Worldwide. Carlos initially joined MasterCard Latin America where he created and structured its research and insights team. Following this he developed strategies for new markets and segments in countries as diverse as UK, Brazil, Kenya, UK, Canada and Japan. His experience before MasterCard includes brand management, planning and analysis positions working for P&G, BAT and Citigroup.
Carlos’ early exposure to emerging markets with live-in assignments in Brazil, India, Venezuela, Argentina and Russia, among others, fueled his interest in gaining hands-on experience in launching and growing businesses in such environments. He is also very interested in the role that new technologies and media play in changing consumer behavior and empowering individuals.
Carlos is a Grameen Foundation board member, an umbrella organization that leverages technology to create tools to break the cycle of poverty. He is a graduate in Industrial Engineering from Universidad de los Andes in Bogota, Colombia, with postgraduate studies at Georgetown University and INSEAD.
George W. Ivie
Executive Director, Media Rating Council, Inc.
George is the Executive Director and CEO of the Media Rating Council, Inc. (MRC), an industry organization created in 1963 to assure high ethical and operational standards in audience measurement services. Mr. Ivie’s background includes over 20 years experience in media research auditing and consulting.
Prior to being appointed the Executive Director of the MRC in January 2000, George was a partner at Ernst & Young and their lead representative and advisor to the MRC, conducting all MRC audits and interacting with MRC management and member organizations. George has a thorough knowledge of research best practices, operations, controls and information systems in Television, Radio, Print, Multi-media and Internet measurement services. George is a Certified Public Accountant and a Certified Information Systems Auditor.
Head of Measurement Science and Insights, Pinterest
Gunnard Johnson is head of measurement science and insights at Pinterest. He heads a newly formed team of 12 employees focused on improving Pinterest’s tools for analyzing its users and the impact of its advertisers’ spending.
Prior to Pinterest Gunnard was head of Quantitive Ads Research. At Centro, Gunnard was the Advertising Research Director for Google, where he led the Americas team and influenced Google’s push into brand measurement. An industry leader, Gunnard has worked with the IAB to define the next generation of engagement metrics, the ARF where he has spoken at multiple conferences on topics such as brand measurement and big data, and multiple consortium efforts to improve cross-media measurement via next generation media mix and attribution models. Prior to Google, Gunnard was the SVP of Marketing Science at WPP’s TeamDetroit, where he established a global data and analytics practice for Ford and GroupM’s diversified clients.
Gunnard started his career at Andersen Consulting, which became Accenture, in CRM and Customer Insights. He has an undergraduate degree in Political Science and a Master’s Degree in Industrial and Operations Engineering from the University of Michigan. Gunnard lives outside of Ann Arbor with his wife and 3 boys.
Chief Commercial Officer, GfK
Mr. David Krajicek, Ph.D., has been the Chief Commercial Officer for the Consumer Experiences Sector and Member of Management Board at GfK SE., since January 01, 2016. Mr. Krajicek serves as the Chief Executive Officer at GfK Consumer Experiences North America at GfK Custom Research, Inc. and GfK SE. He is a seasoned marketing consultant and executive. He served as a Co-President of GfK Custom Research North America and served as its President. He was appointed to this role in January 2012 and is responsible for running all facets of the business in the region. He joined GfK in 1995.
Mr. Krajicek most recently held the position of Co-President of Custom Research North America, where he was responsible for managing GfK’s client consulting groups, a diverse set of sector experts and research industry thought leaders who provide research and consulting services to a wide variety of companies. Mr. Krajicek also held leadership roles in the region’s Business & Technology sector and Brand & Communications practice.
He served as a Senior Consultant for the North Bay Group, a management consulting company, and was an Analyst at Southern California Edison – a large investor-owned electric utility in California. He has over 20 years of experience. He serves as a Director of Youeye, Inc. He also taught Statistics and Cognitive Psychology at Pomona College in Claremont, California. Mr. Krajicek holds a B.A. from the University of California, San Diego, and an M.A. and Ph.D. from the Claremont Graduate University.
Director of Research on Advanced Measurement Technologies, Google
Elissa and her team focus on creating new and innovative measurement solutions to understand the impact of brand advertising and marketing, from reach and awareness across channels to sales and ROI. Previously Elissa led advertising research for the Americas. She joined Google in 2011.
Prior to her work at Google, Elissa served as VP of Research at TiVo for 10 years where she was responsible for managing in-house research and analytics, including user and market research for TiVo’s consumer products as well as product development for TiVo’s Audience Research Business, which leveraged STB data and integrated TV data with Internet measurement to understand cross screen video consumption. Earlier in her career, Elissa was the Head of Consumer Research at Casio U.S. R&D Center, ran a large scale content coding project on movie portrayals of alcohol and drug use, and earned her B.A, M.A., and Ph.D. from Stanford.
VP Enterprise Products, Foursquare
Greg Levitt is Foursquare’s VP, Enterprise Products, leading the development of the company’s high-growth revenue products as well as core technology and data platforms. He also manages Foursquare’s product-marketing function.
Prior to Foursquare, Greg co-founded and led product development at 33Across—a social ad-targeting company that was ranked by Inc. Magazine as one of the fastest-growing private companies in 2013—and held leadership roles in Yahoo, 24/7 Real Media (acquired by WPP) and Primedia. Greg graduated from Brown University and received an MBA from Columbia.
Pierre Le Manh
Chairman and CEO, Ipsos
Pierre Le Manh joined Ipsos in 2004 as the Ipsos CEO for Europe. In 2008, he was appointed Global CEO of Ipsos Marketing, one of the five business lines of Ipsos, and Chairman of the CEEMEA (Central and Eastern Europe, Middle East and Africa) region. In 2010, he was promoted to Deputy CEO of Ipsos and since his relocation to New York City in 2013, he has assumed his current role as the Ipsos CEO for North America, in addition to his role as Global CEO of Ipsos Marketing. Ipsos is a leading global market research firm, listed on the Paris Stock Exchange, with 16000 professionals operating out of 86 countries in 2015.
Mr. Le Manh began his career in 1988 with the French Government in Canada. In 1989, he joined Accenture (formerly Andersen Consulting) as a Consultant in the Strategic Services practice, primarily involved in the areas of Consumer Goods, Utilities and Retail. In 1993, he moved to become the CFO of Adami, a company managing copyrights in the entertainment industry. In 1996, he joined Encyclopaedia Universalis, a print and digital publishing company, where he was promoted in 1998 to Chairman and CEO. In 2000, he joined Consodata, an international company specialized in Database Marketing. Initially CEO for France, he was promoted in 2001 to CEO for Europe and then a year later as Global CEO. Mr. Le Manh remained with Consodata until 2004, when the company merged with Acxiom. At that point in time, Mr. LeManh joined Ipsos.
Mr. Le Manh, 49, has an MBA from the French Management School ESSEC. He resides in New York City with his partner Alexandrine.
President & CEO, Association of National Advertisers, Inc.
Bob Liodice, who currently serves as president and chief executive officer of the Association of National Advertisers, Inc. (ANA), first joined the organization in 1995. He was previously executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. Prior to the ANA, Bob was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster.
Previous experience includes more than 15 years in marketing and financial management at Kraft General Foods, including having served as category marketing manager for the Jell-O and Bakers brands. He is also a member of the board of directors of The Advertising Council, Advertising Research Foundation, National Advertising Review Council, the Partnership for a Drug-Free America, and the Advertising Educational Foundation. Bob holds bachelor degrees in accounting and management and an M.B.A. in finance from New York University.
Chief Executive Officer, Simulmedia
Dave is the CEO and founder of Simulmedia. He previously founded and ran both TACODA, Inc., an online advertising company that pioneered behavioral online marketing and was acquired by AOL in 2007, and Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media (TFSM), which was later sold to WPP. After the sale of TACODA, Dave served as executive vice president, Global Advertising Strategy, at AOL, a Time Warner Company (TWX).
A lawyer by training, Dave served as General Counsel and Director of New Media Ventures at the Pennsylvania Newspaper Association in the early 1990’s.
Dave received a B.A. in political science from The Pennsylvania State University and a J.D. from the Dickinson School of Law. He serves on the boards of the International Radio and Television Society (IRTS) and the American Press Institute (API), and was a long-time member of the executive committee and board of directors of the Interactive Advertising Bureau (IAB). He and his wife, writer Lorea Canales, live in Manhattan with their two daughters.
President and Chief Technology Officer, W20 Group
One of the pioneers of social media marketing, Bob Pearson is globally recognized as a marketing visionary who is driving “pragmatic disruption” in the new world of what is now called “Social Commerce.”
An author, frequent speaker and blogger on social media, as well as an instructor for the Syracuse Center for Social Commerce, his thoughts can be found at the Common Sense blog at www.wcgworld.com. Bob’s thinking has been featured in numerous books and case studies on how to effectively utilize social media in business, including GroundSwell. After the success of his book Pre-Commerce, Bob is currently working on a new book on the future of media titled Storytizing that will be available in late 2015.
Bob has served as an advisor in many capacities. Highlights include: serving as an original member of the P&G digital advisory board, being appointed by the Governor of Texas to serve as chair and vice chair of the emerging technology fund for the State of Texas (more than $400MM invested), serving on the board of The Advertising Research Foundation, participating as a Mentor at The Capital Factory and participating as an instructor for the U.S. State Department’s Marketing College, where he teaches a class on Crisis and Issues Management.
Bob resides in Austin, Texas.
Sr. Director of Global Market Insights & Analytics, Twitter
Tim joined Twitter as the company’s 1st researcher in early 2011. Today, he oversees all of Twitter’s ad effectiveness relationships for clients globally, as well as the company’s thought leadership research for marketers. Tim also leads Twitter’s internal consumer insights practice, which optimizes the company’s own marketing efforts as a brand. He joined the company from MTV Networks, where he served as director of consumer insights and digital research. Before MTV, Tim worked in television and digital media research at NBC Universal and video ad platform Tremor Video.
Tim received a B.S. in economics from Duke University and an M.B.A. from Harvard Business School. He has memorized Nielsen ratings and Billboard charts since the 1980s and enjoys a pop quiz.
He is @tperzyk on Twitter.
Edward M. Prince, Jr.
Senior Vice President, Marketing Solutions & Corporate Development, Neustar
Edward M. Prince, Jr. Neustar’s Senior Vice President, Marketing Solutions & Corporate Development. In this role, he oversees the development and management of complete, cloud-based workflow solutions to enable clients to more effectively market their brands. These services include Neustar’s Measurement and Attribution, Customer Intelligence and Activation platforms. Mr. Prince also oversees the Corporate Development Group that has driven eight acquisitions over the last five years transferring Neustar to an Information Services company.
Prior to joining Neustar, Mr. Prince was the Chief Operating Officer, Global Media, at National Geographic, and President, National Geographic Ventures — the for-profit arm of National Geographic where he worked from 2003-2012. Mr. Prince also served as Senior Vice President, Strategy and Business Development at AOL Broadband from 2002-2003, and Senior Vice President, Business Development for AOL from 1999-2002.
Chief Marketing & Communications Officer and President, Healthcare, Mastercard
Raja Rajamannar is Chief Marketing & Communications Officer of Mastercard and President of its Healthcare business. He is responsible for building the Mastercard brand, driving business and advancing sustainable competitive edge for the company.
Mr. Rajamannar joined Mastercard in 2013, bringing with him more than 25 years of extensive experience as a global executive managing large P&Ls, as well as business transformation and innovation for companies in multiple industries including consumer products, financial services and healthcare. Since joining the company, he led a major transformation of marketing at Mastercard from being a purely branding, advertising and sponsorships platform into a more comprehensive function that is a key business driver to the business; which is now a subject of an April 2017 case study at the Harvard Business School. Mr. Rajamannar also has overseen the successful rebranding of Mastercard in 2016 – the organization’s first major rebrand in 20 years. Furthermore, he led the integration of both Marketing and Communications team to create one global integrated function. He is passionate about evolving both contemporary and classical marketing and communications skillsets to future proof the workforce.
Prior to Mastercard, Mr. Rajamannar served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint). He helped craft the company’s new business direction and strategy, managed its $11 billion Medicare Advantage business and led its $5 billion acquisition of Amerigroup. He had also served as Chief Executive, international and Chief Innovation & Marketing Officer at Humana.
Earlier, Mr. Rajamannar held a number of leadership roles during 15 years with Citigroup including Global Chief Marketing Officer, Cards and Payments and Chairman and CEO, Diners Club North America. He has held senior executive leadership positions all over the globe – in North America, Europe, Asia and MEA. Before that, he spent seven years with Unilever in sales and product management roles. He began his career with Asian Paints in India.
Mr. Rajamannar has been globally recognized for the innovative thinking and leadership in business transformation he has brought to executive roles across industries. He has been named one of the “World’s Most Influential CMOs” by Forbes magazine twice, ranking #9 on the publication’s list in 2017. He has also been included in the Top 25 of iMedia’s Top Digital Innovators in the world and has been featured numerous times in the Billboard Power 100, an annual ranking of executive excellence and influence in the music industry. AdWeek has named him as one of the “Top 50 Most Tech Savvy CMOs in the World” and one of the “Top 50 CMOs Leading Charge to Transformation”. Recently he was also named one of the “World’s Most Innovation CMOs” by Business Insider. In addition, Mr. Rajamannar has been a featured speaker several times at the World Economic Forum in Davos, Switzerland.
Global Head of Audience and Brand Solutions, Snapchat
As The Global Head of Snapchat’s Audience and Brand Measurement Solutions, Ali leads measurement strategy across all of Snapchat’s advertiser clients.
Prior to joining Snapchat, Ali spend 16 1/2 years at Millward Brown, more recently as the company’s Chief Digital Strategist. While at Millward Brown, Ali built a number of pioneering measurement solutions across leading platforms and advertisers.
Ali has a Bachelor’s degree in Economics from Oberlin College and resides in NYC.
Vice President, Portfolio Research, Turner
Beth Rockwood is vice president, portfolio research at Turner. Rockwood oversees marketplace intelligence for Turner’s portfolio of linear and digital brands, category and client insights as well as outcome focused research for advertisers. Based in New York, she reports to Stephano Kim, chief analytics officer at Turner.
Prior to joining Turner in 2016, Rockwood served as senior vice president of market resources and advertising sales research at Discovery Communications, where she managed marketplace intelligence, and audience estimates and forecasting for the company’s portfolio of networks. Before joining Discovery Communications in 2003, Rockwood held positions at CBS Corporation and Young & Rubicam.
Rockwood has a Bachelor’s agree from St. Lawrence University. She currently serves on the board of the Advertising Research Foundation, is a Trustee for the Marketing Science Institute, and is a member of the Market Research Council and Coalition for Innovative Media Measurement (CIMM.)
Turner, a Time Warner company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data driven insights and industry leading technology. Turner owns and operates some of the most valuable brands in the world including Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, FilmStruck, Great Big Story, HLN, iStreamPlanet, Super Deluxe, TBS, TCM, TNT, truTV, and Turner Sports. To learn more about Turner visit www.Turner.com.
EVP, Head of Insights & Analytics, Havas Media
Peter is a dynamic leader in the converging areas of data strategy, business insights, and marketing analytics. Since 2014, Peter has lead the Insights & Analytics practice across Havas Media USA with primary hubs in New York, Boston, Chicago, and San Francisco. Overseeing a team of approximately 100 Insights & Analytics specialists, Peter ensures that data driven insights underpin all media recommendations Havas Media delivers to clients, and that technology fueled campaign Analytics ensure in market optimizations that maximize business results for clients. Peter plays a key role in driving automation efforts across the Havas Media Insights & Analytics practice, and he is also part of the agency leadership team tasked with continually evolving the customer centric, behaviorally based media strategy and planning process across the agency.
From 2010-2014, Peter transformed the MPG Research team into the consumer focused, data infused Havas Media Business Insights practice. Under Peter’s leadership, this team doubled in size and became a central component of agency business development efforts as well as client service teams. Key functional areas under Peter’s leadership: Strategic Planning tools development and implementation, Management and deployment of syndicated audience resources, primary consumer research, media mix modeling, and data partnership development.
Prior to joining Havas Media, Peter played a leadership role in the Insights and Analytics units at TargetCast and Carat, and was an inaugural member of the Millward Brown/Dynamic Logic Media Practice. Peter has broad category experience within the advertising industry, key client experience includes: P&G, Unilever, Sears/Kmart, Fidelity Investments, Volvo, LVMH, Expedia, New York Life, American Express, Pfizer, Sanofi, BMS, Choice Hotels.
In the early part of his career, Peter held positions in media sales at Lifetime Television as well as media buying at the Himmel Group.
Peter holds an MBA from Baruch College Zicklin School of Business, and a BA from Fordham University. He is an MRC Board Member and sits on the 4A’s Media Research Committee.
Vice President, Global Consumer and Market Knowledge, P&G
Kirti is the Vice President, Global and Market Knowledge at P&G since 2014. Kirti joined P&G December 1, 1993 and positions held at P&G include, Vice President, Global Health & Grooming and Pet Care from 2013-2014, Vice President, Asia Market Development Organization from 2009-2013, Manager, Gillete-Blades & Razors from 2006-2009, Director, Global Fem Care from 2003-2006, Associate Director, North America Fem Care in 2003, Associate Director, Global Personal Cleansing Care from 2000-2003, Senior Manager, Personal Beauty Care and Market Measurements, China from 1998-2003, Manager Personal Care Cleansing from 1996-1998, Manager, Laundry from 1995-1996 and Manager, Laundry from 1993-1995.
Kirti holds a B.S. degree from Malaviya Regional Engineering College, India and an M.B.A. from XRLI, India and currently resides in Cincinnati, Ohio.
Global Director of Brand Intelligence, J. Walter Thompson
Mark Truss oversees research, insights and brand intelligence at J. Walter Thompson. Using traditional and emerging research techniques, Mark and his team help brands uncover hidden truths about consumers, cultures and brands that drive engaging communications across a variety of media channels.
As Mark says, “No one ever built a successful brand with data alone – you need insights. We’re drowning in data and research, and quite honestly, for that reason, a lot of research goes unused. True insights though, are gold.”
Mark works across all brands at the agency, bringing insights to all corners of the globe.
For J. Walter Thompson, Mark has pioneered a new research process – previously untried in the research industry. This new process allows for significantly faster collection and synthesis of insights, with far less infrastructure and cost than in traditional research organizations. This new approach is now being copied at various companies in the industry. This innovation allows J. Walter Thompson to respond very quickly to rapidly changing environments and situations that inevitably affect our brands.
Mark is an active contributor within the research industry, writing for and speaking at events hosted by the Advertising Research Foundation, the 4A’s and the IAB, and lending his expertise to industry bodies such as the Market Research Council, the Ad Council’s Research Committee, Social Media Week and as a member of ESOMAR. Mark is also an Adjunct Professor at Columbia University and NYU teaching market research and consumer behavior to graduate students, and has recently been appointed to the Board of the Advertising Educational Foundation (AEF) and the Advisory Board at Berkeley College’s Marketing Communications Program.
Mark’s work has been covered in numerous news outlets including Time, Newsweek, The Wall Street Journal, Buzzfeed, Ad Age, Adweek and Reader’s Digest, and has appeared on PBS’s Charlie Rose. In addition, Mark has been a guest speaker at corporate events for companies including Facebook, NBC Universal, and Scholastic, and a lecturer at a number of colleges and universities, including Miami Ad School, Villanova University, Fordham University, Brandeis University, Franklin & Marshall, Berkeley College, and Hofstra University.
Before joining J. Walter Thompson in 2002, Mark held the position Senior Vice President at market research companies The NPD Group and Ipsos. In his spare time, Mark plays lead guitar, sings and arranges for his band, The Outliers – a band of market researchers. You can catch the band playing at local area venues.