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ARF Boards

ARF Board of Directors | ARF Trustees | ARF Charitable Foundation Board of Directors | MSI Trustees | CIMM Board of Directors
ARF BOARD OF DIRECTORS
Scott McDonald

Scott McDonald

President & CEO ARF View Bio..
Mary Ann Packo

Mary Ann Packo (Chair)

Senior Partner, Hypothesis Group View Bio…

Barb Murrer (Past Chair)

VP, Marketplace Insights, Levi Strauss & Co View Bio…
Nature

Nishat Mehta (Treasurer)

Chief Product Officer and President, IRI Media Center of Excellence View Bio…
Mark Truss

Mark Truss (Secretary)

Chief Research Officer, Wunderman Thompson View Bio…
Nature

Peter Bradbury (Research)

Chief Commercial Officer, U.S., Nielsen Global Media View Bio…
Britta Cleveland

Britta Cleveland (Media)

SVP, Research Solutions, Meredith Corporation View Bio…
Andy Fisher

Andy Fisher (Research)

Head of Merkury Advanced TV, Merkle View Bio…
Tim Perzyk

Tim Perzyk (Media)

VP, Global Business Marketing & Research, Twitter View Bio…
Kirti Singh

Kirti Singh (Marketer)

Chief Analytics and Insights Officer, P&G View Bio…
Radha Subramanyam

Radha Subramanyam (Media)

Chief Research and Analytics Officer CBS Corporation and President, CBS Vision View Bio…
Nature

Elizabeth Tarpinian (Marketer)

Consumer & Market Insight, Senior Director, Unilever North America View Bio…
John Walthour

John Walthour (Marketer)

VP, Strategic Insights, UnitedHealth Group View Bio…
Chris Fosdick

Chris Fosdick (Agency)

Managing Partner, The Cambridge Group View Bio…
Abby Mehta

Abby Mehta (Marketer)

SVP, Marketing Insights & Media Analytics Executive, Bank of America View Bio…
Carl Mela

Carl Mela

T. Austin Finch Foundation Professor of Marketing, Duke University View Bio…
Cooper

Brian Cooper

Vice President, Demand, Analytics and Information, Juniper Networks View Bio…
Trustees
Trustees
Trustees
Trustees

Marian Anderson

Director Market Research Microsoft View Bio…
Vas Bakopoulos

Vas Bakopoulos

SVP, Head Industry Research, Mobile Marketing Association View Bio…
Josh Chasin

Josh Chasin

Chief Measurability Officer, VideoAmp View Bio…
Jane Clarke

Jane Clarke

CEO, Managing Director, Coalition for Innovative Media Measurement (CIMM) View Bio…
Marisa Cohen

Maris Cohen (Young Pros Rep)

Director of Content Marketing NCSolutions View Bio…
Margaret Coles

Margaret Coles

EVP Edelman Intelligence Head of West Coast View Bio…
Andrew Covato

Andrew Covato

Global Head of Measurement Product & Insights, Snap Inc.
Keri Degroote

Keri Degroote

SVP of Research & Analytics, SXM Media View Bio…
Jim Dravillas

Jim Dravillas

Senior Research Scientist, Google View Bio…
Seth Duncan

Seth Duncan

Chief Data Officer, Real Chemistry View Bio…
Amy Fenton

Amy Fenton

Chief Client Officer, North America Kantar View Bio…
Huw Griffiths

Huw Griffiths

Global Chief Product Officer, UM View Bio…
Srishti Gupta

Srishti Gupta

Director, Amazon Advertising, Amazon View Bio…
Sue Hogan

Sue Hogan

SVP, Research & Measurement, IAB View Bio…
Ivie

George W. Ivie

Executive Director, Media Rating Council, Inc. View Bio…
Ashwini Karandikar

Ashwini Karandikar

EVP, Media and Data, 4A’s View Bio…
Katz

Helen Katz

SVP, Global Research Lead Data Sciences Practice, Publicis Media View Bio…
Gregg Lindner

Gregg Lindner

President of Americas, GfK Chairman, MRI-Simmons Joint Venture View Bio…
Bill Livek

Bill Livek

CEO & Executive Vice Chairman, Comscore View Bio…
Megan Margraff

Megan Margraff

VP, Data Strategy, Oracle Advertising View Bio…
Ivan Martinez

Ivan Martinez

VP, Strategic Insights, Brand and Govt. Programs, UnitedHealth Group View Bio…
Steve Millman

Steven Millman

SVP, Research & Operations, Dynata View Bio…
Marjorie Reedy

Marjorie Reedy

Director of Digital & Innovation, Merck View Bio…
Jorge Ruiz

Jorge Ruiz

Head of Measurement, TikTok View Bio…
Roberto Ruiz

Roberto Ruiz

EVP, Research, Insights & Analytics, Univision Communications Inc. View Bio…
Colleen Fahey Rush

Colleen Fahey Rush

EVP & CRO, ViacomCBS View Bio…
Michael Schoen

Michael Schoen

SVP and GM, Marketing Solution, Neustar View Bio…
Peter Sedlarick

Peter Sedlarcik

Chief Data Officer, Havas Media View Bio…
David Shiffman

David Shiffman

EVP, National Research & Analytics, iHeartMedia View Bio…
Cole Strain

Cole Strain

Senior Director, Audience Products, Samba TV View Bio…
Shyam Venugopal

Shyam Venugopal

VP, Global Media & Consumer Data Strategy, PepsiCo View Bio…
Charitable Board
Charitable Board
Charitable Board
Moneesha Banerjee

Moneesha Banerjee

Executive Vice President, Ipsos North America View Bio…
Andrea Bertels

Andrea Bertels

VP, Global Responsibility & Sustainability, Nielsen Executive Director, Grantmaking, Nielsen Foundation, Nielsen View Bio…
Kristin Branch

Kristin Branch

Director of the A.C. Nielsen Center for Marketing Analytics and Insights, University of Wisconsin – Madison, Wisconsin School of Business View Bio…
Deborah Campbell

Deborah Campbell

VP of Consumer and Marketplace Insights, Verizon Communications View Bio…
Gloria Cox

Gloria Cox

Senior Partner, The Cambridge Group View Bio…
Louis Jones

Louis Jones

Media & Marketing Consultant View Bio…
Scott McDonald

Scott McDonald, Ph.D.

CEO & President, ARF View Bio…
Jed Meyer

Jed Meyer

NA, Media Domain Leader, Kantar View Bio…
Linda Vytlacil

Linda Vytlacil, Ph.D.

Walton Family Charitable Support Foundation Endowed Chair of Data Analytics and Professor of Marketing & Data Analytics, Soderquist College of Business | John Brown University View Bio…
MSI Advisory Board
Sean Bruich

Sean Bruich

Nike  
Martyn Crook

Martyn J. Crook

VP Business Insights, Data and Analytics, United HealthCare Services UnitedHealth Group View Bio…
Pam Forbus

Pam Forbus

Pernod Ricard  
Sunil Guta

Sunil Gupta

Harvard Business School  
Barbara Kahn

Barbara Kahn

The Wharton School  
Kevin Lane Keller

Kevin Lane Keller

Dartmouth College  
Scott McDonald

Scott McDonald

President & CEO ARF View Bio..
Carl Mela

Carl Mela

T. Austin Finch Foundation Professor of Marketing Duke University View Bio…
Shannon Nutter

Shannon Nutter

The Vanguard Group