ARF Boards

Scott McDonald

President & CEO ARF View Bio..

Mary Ann Packo (Chair)

Senior Partner, Hypothesis Group View Bio…

Barb Murrer (Past Chair)

VP, Marketplace Insights, Levi Strauss & Co View Bio…

Nishat Mehta (Treasurer)

Chief Product Officer and President, IRI Media Center of Excellence View Bio…

Mark Truss (Secretary)

Chief Research Officer, Wunderman Thompson View Bio…

Peter Bradbury (Research)

Chief Commercial Officer, U.S., Nielsen Global Media View Bio…

Britta Cleveland (Media)

SVP, Research Solutions, Meredith Corporation View Bio…

Andy Fisher (Research)

Head of Merkury Advanced TV, Merkle View Bio…

Tim Perzyk (Media)

VP, Global Business Marketing & Research, Twitter View Bio…

Kirti Singh (Marketer)

Chief Analytics and Insights Officer, P&G View Bio…

Radha Subramanyam (Media)

Chief Research and Analytics Officer CBS Corporation and President, CBS Vision View Bio…

Elizabeth Tarpinian (Marketer)

Consumer & Market Insight, Senior Director, Unilever North America View Bio…

John Walthour (Marketer)

VP, Strategic Insights, UnitedHealth Group View Bio…

Chris Fosdick (Agency)

Managing Partner, The Cambridge Group View Bio…

Abby Mehta (Marketer)

SVP, Marketing Insights & Media Analytics Executive, Bank of America View Bio…

Brian Cooper

Vice President, Juniper Networks View Bio…

Carl Mela

T. Austin Finch Foundation Professor of Marketing Duke University View Bio…

Marian Anderson

Director Market Research Microsoft View Bio…

Vas Bakopoulos

SVP, Head Industry Research, Mobile Marketing Association View Bio…

Josh Chasin

Chief Measurability Officer, VideoAmp View Bio…

Jane Clarke

CEO, Managing Director, Coalition for Innovative Media Measurement (CIMM) View Bio…

Maris Cohen (Young Pros Rep)

Director of Content Marketing NCSolutions View Bio…

Margaret Coles

EVP Edelman Intelligence Head of West Coast View Bio…

Andrew Covato

Global Head of Measurement Product & Insights, Snap Inc.

Keri Degroote

SVP of Research & Analytics, SXM Media View Bio…

Jim Dravillas

Senior Research Scientist, Google View Bio…

Seth Duncan

Chief Data Officer, Real Chemistry View Bio…

Amy Fenton

Chief Client Officer, North America Kantar View Bio…

Huw Griffiths

Global Chief Product Officer, UM View Bio…

Srishti Gupta

Director, Amazon Advertising, Amazon View Bio…

Sue Hogan

SVP, Research & Measurement, IAB View Bio…

George W. Ivie

Executive Director, Media Rating Council, Inc. View Bio…

Ashwini Karandikar

EVP, Media and Data, 4A’s View Bio…

Helen Katz

SVP, Global Research Lead Data Sciences Practice, Publicis Media View Bio…

Gregg Lindner

President of Americas, GfK Chairman, MRI-Simmons Joint Venture View Bio…

Pierre Le Manh

Chairman and CEO, Ipsos View Bio…

Bill Livek

CEO & Executive Vice Chairman, Comscore View Bio…

Megan Margraff

VP, Data Strategy, Oracle Advertising View Bio…

Ivan Martinez

VP, Strategic Insights, Brand and Govt. Programs, UnitedHealth Group View Bio…

Steven Millman

SVP, Research & Operations, Dynata View Bio…

Marjorie Reedy

Director of Digital & Innovation, Merck View Bio…

Beth Rockwood

SVP, Ad Sales Research, WarnerMedia View Bio…

Jorge Ruiz

Head of Measurement, TikTok View Bio…

Roberto Ruiz

EVP, Research, Insights & Analytics, Univision Communications Inc. View Bio…

Colleen Fahey Rush

EVP & CRO, ViacomCBS View Bio…

Michael Schoen

SVP and GM, Marketing Solution, Neustar View Bio…

Peter Sedlarcik

Chief Data Officer, Havas Media View Bio…

David Shiffman

EVP, National Research & Analytics, iHeartMedia View Bio…

Cole Strain

Senior Director, Audience Products, Samba TV View Bio…

Shyam Venugopal

VP, Global Media & Consumer Data Strategy, PepsiCo View Bio…

Andrea Bertels

VP, Global Responsibility & Sustainability, Nielsen Executive Director, Grantmaking, Nielsen Foundation, Nielsen View Bio…

Kristin Branch

Director of the A.C. Nielsen Center for Marketing Analytics and Insights, University of Wisconsin – Madison, Wisconsin School of Business View Bio…

Deborah Campbell

VP of Consumer and Marketplace Insights, Verizon Communications View Bio…

Gloria Cox

Senior Partner, The Cambridge Group View Bio…

Louis Jones

Media & Marketing Consultant View Bio…

Scott McDonald, Ph.D.

CEO & President, ARF View Bio…

Jed Meyer

NA, Media Domain Leader, Kantar View Bio…

Linda Vytlacil, Ph.D.

Walton Family Charitable Support Foundation Endowed Chair of Data Analytics and Professor of Marketing & Data Analytics, Soderquist College of Business | John Brown University View Bio…

Sean Bruich

Nike  

Brian Cooper

Senior Director, Demand and Analytics, Juniper Networks View Bio…

Pam Forbus

Pernod Ricard  

Sunil Gupta

Harvard Business School  

Barbara Kahn

The Wharton School  

Kevin Lane Keller

Dartmouth College  

Scott McDonald

President & CEO ARF View Bio..

Carl Mela

T. Austin Finch Foundation Professor of Marketing Duke University View Bio…

Shannon Nutter

The Vanguard Group