Moving Forward in the Cookie-Less Future — How Apple and Google Privacy Changes Impact You (Event Summary)

Summary

On June 3, Matt Voda returned to give an update about the implications for the entire advertising ecosystem — brands, ad networks, publishers and Walled Gardens. Leaders from Novus Media and Spotify joined to delve into what changed with iOS 14.5 in terms of Apple ATT and IDFA; what will replace Apple’s SKAdNetwork, and where it will fall short; and how FLoC will work and what it changes.