Future-Proofing Marketing Measurement in an Era of Privacy, Pandemic and Data Decline (Event Summary)

Summary

At this ARF Insights Studio, Matt Voda – OptiMine’s CEO, discussed strategies to future-proof marketing performance measurement for the years to come. Voda discussed the many changes placing marketing measurement under great pressure –  the pandemic, technology industry changes, emerging consumer data privacy regulations, and loss of identity data and tracking. Voda shared success stories from leading brands that have adapted their marketing measurement approaches to successfully navigate this complex environment and provided insight on how attendees could do the same in their own organizations.