How Much Should Marketing Be Influenced by Influencers? (Event Summary)

Summary

The discussion was powered by experts from BuzzFeed, Social Chain and Lexicon of Style who offered multiple perspectives: those of a social media marketer, a digital publisher, and an influencer. The interactive session covered a range of topics including:

• How can brands — with a reasonable amount of certainty — choose influencers with credibility and relatability?
• What are the pitfalls to avoid, including influencer fraud?
• What best practices will encourage Influencers’ followers to convert into customers — and what can be done to facilitate accurately measuring ROI?
• How much does the industry understand about this relatively new marketing tactic, and how can they become better informed?