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A New Tool Measures Children’s Emotional Response to Ads

  • Joëlle Vanhamme (EDHEC Business School in France) and Chung-Kit Chiu (freelance illustrator)
  • JOURNAL OF ADVERTISING RESEARCH

Measuring emotions in children exposed to advertisements just got easier. A pictorial instrument developed by a French marketing professor and an illustrator can assess basic emotions, is particularly well-suited for 8- to 11-year-olds, and can be used by both practitioners and academics around the world without the need for translation.

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How Does Media Context Affect Ad Memory?

  • Eun Sook Kwon, (Rochester Institute of Technology), Karen Whitehill King (Univ. of Georgia), Greg Nyilasy (Univ. of Melbourne) and Leonard N. Reid (Univ. of Georgia)
  • JOURNAL OF ADVERTISING RESEARCH

How does media context affect ad memory? This summary of a meta-analysis of quantitative studies pieces together part of the puzzle to shed new light on the relationships between media context and ad memory. The findings also provide valuable guidance.

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Experts Share New Shopper Marketing Approaches

Shopper marketing change is rampant! The good news: disruption is creating opportunities – not just challenges – and the industry is responding with new approaches to increase market share and revenue.

Learn how leading brands and other experts are engaging consumers and building growth in this 2019 ARF SHOPPERxSCIENCE event summary.

What Makes People Avoid Ads on Social Media?

  • C. L. Miltgen (Audencia Business School, France), A.-S. Cases (Univ. of Montpellier), and C. A. Russell (Pepperdine Univ.)
  • JOURNAL OF ADVERTISING RESEARCH

An empirical study of Facebook data has broad implications for advertisers on social media platforms. This research found a link between consumers’ response to ads and their perceptions about intrusiveness and privacy concerns—as well as whether they were using a computer or mobile device.

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Target Multicultural TV Viewers by Program Genres

  • J. P. James (Salem State University) and Tyrha Lindsey-Warren (Baylor University)
  • JOURNAL OF ADVERTISING RESEARCH

Myths abound about planning and buying TV to reach multicultural audiences. The study seeks to dispel them, as it calls for targeting these increasingly valuable audiences by program genres instead of by the networks associated with ethnic groups and insists that the industry needs a new measurement standard in this area.

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Reciprocate on Shared Data, or Lose Customers

  • Natasha Hritzuk
  • JOURNAL OF ADVERTISING RESEARCH

Customer concern about the lack of control over the ownership of their data has generated new challenges for companies to create meaningful and easily understood data policies. A WarnerMedia (formerly Turner) study revealed what customers are willing to share—and why companies that reciprocate by explaining the benefits of sharing can minimize the risk of losing customers.

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