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Turning Mobile Ads Into Games Helps Them Perform Better

“Game-like ads perform significantly better than static, non-interactive display ads or videos”, according to mobile advertising company Celtra.

  • On average, engagement rates were 16.2% for game-like ads versus 10.4% for non-gaming.
  • Video play rates for game-like ads were 36.4% compared to 11.7% for non-game ads.
  • Click-through rates for gamified ads were 28.8%, versus 3.9% for standard ads.

It was also noted that the performance of these types of ads “is typically much better when they are served into game apps.”

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