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The Rise of Ad Blocking Is Changing Digital Marketing – via Adweek

A compelling ad experience could stop users adopting ad blockers; however, users have many more reasons for screening out ads. Mostly users find ads intrusive, and since the launch of ad blocking software on mobile devices, they are able to spend more of their online time in an ad-free environment.

As more users are adopting adblockers every year, the industry has been slow to react. Subscription services like YouTube Red, and premium/freemium models like Spotify, highlight the drive to respond to user demands for an ad-free experience. The issue with these services is that paying for them has to deliver a better UX than ad blockers, which are most often free. This is perhaps the most significant challenge marketers have to face this year: convincing users to pay to avoid ads.

Access full article from Adweek