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The End of the Impulse Shopper

The Wall Street Journal reports that “a new intentionality has taken hold of shopping. Many Americans have the money and the will to spend. But they are time-pressed and deal savvy, visiting stores only when they run out of items like cereal or toilet paper and after doing extensive research on purchases online and with friends. They buy what they came for—and then leave.” Observations of Milwaukee-area consumers suggest that the ‘purposefulness’ seen in online shopping has carried over to brick-and-mortar shopping as well.


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For more on this topic, check out the Shopping & Retail Tab in Morning Coffee.