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The Average Luxury Shopper May Surprise You

The true luxury shopper (one financially able to purchase high end items throughout the year) is most likely to be an Asian or Middle Eastern male aged 25-44 years old with no kids, according to a report from Epsilon and Luxury Institute cited in the Wall Street Journal. The research identifies four types of purchasers of luxury goods:

  • Aspirational shopper
  • Moments of Wealth’ shopper
  • ‘Dressed for the Part’ shopper
  • ‘True Luxe’ shopper – Within this category, nearly 60% are male and more than half are single.

Luxury shoppers prefer to shop in-store. According to Luxury Institute’s CEO, a rude or inattentive salesperson is the top reason a consumer doesn’t return to a particular luxury brand.



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