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Takeaways from the 2015 NewFronts

Howard Blumenstein, writing for Think With Google, provides major takeaways from the 2015 NewFronts season.

He discusses the rapid growth of online video and the impact this growth has had on digital media buying and planning decisions for the upcoming year. As advertisers allocate more of their budgets to online video, decisions on where and how to invest become increasingly critical.

As a result of the 2015 NewFronts, Blumenstein raises the following points:

-Online video is now an essential element of media plans.

-Videos viewed on mobile screens have high viewership.

-Online video content also encourages a strong connection between viewers and brands.

-Results from online video campaigns can be quickly proven via brand and engagement metrics.

-Video viewability on YouTube is extremely high.

Online video’s rapid growth and extensive audience are major points to consider when allocating media dollars.


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