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The ANA and White Ops have conducted studies on ad fraud. Who then should be responsible for combatting the bot army? Of the advertisers taking part in the survey, 17% see themselves as the responsible party, while 26% thought all stakeholders had a shared responsibility to fight the fakers, 21% held the Publishers most accountable and a plurality 36% said the Agency.



Infographic: $7.2bn will be lost in money spent on online ads this year | Statista