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Mobile’s Impact on New Product Purchases by Moms Rises 26%

A new report from BabyCenter reveals an uptick in the influence of mobile on moms’ buying and testing of new products and brands, increasing from 47% in 2013 to 59% in 2014. Other findings from this study:

  • Mobile has a growing impact across the entire purchase funnel, with increased usage in terms of getting product ideas, getting product/brand recommendations, comparing features, comparing prices, finding coupons or deals, and deciding where to buy.
  • 79% of moms use their mobile device for shopping while in-store.
  • Moms are more comfortable buying small ticket items and travel-related purchases on their phone.
  • 72% of moms said that a coupon was the most appealing feature in a mobile ad.


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Read the article or download the full report.

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