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Instagram Content Helps Brands Maintain Strong Engagement

L2 examines the Instagram activity of 250 major brands in nine categories in its second annual Instagram Intelligence Report.  This report reveals that Instagram content, rather than audience size or posting frequency helps brands to maintain strong engagement with consumers.

Factors which contribute to stronger engagement include:

-Posting a variety of content, such as lifestyle photography and celebrities photos

-Attaching the brand to an influencer, which can be a person or an event

Posting more frequently actually has an inverse relationship with engagement.

Automotive brands and sportswear brands have high engagement rates.  Companies with the strongest correlation between audience and engagement often share a combination of Millennial popularity, strong lifestyle branding, and iconic visuals.


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