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Growing gap between younger and older Hispanics via MediaLife (source: Nielsen)

A new report from Nielsen takes an in-depth look at the Hispanic demographic, in which these growing differences emerge.

Younger Hispanics have very different media preferences than their grandparents and even their parents. They have their own unique language preference. And they’re much more educated.

This has over time shaped a unique demographic group that advertisers should be courting quite differently than the older one.

Access full article from Media Life

Access full report from Nielsen