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From AdAge: Virtual Reality Nearly Overshadows Video at the NewFronts – Now Is the Time to Experiment


All the plans may seem like overkill for an emerging medium that only a small slice of Americans have even sampled. But these VR and 360-video opportunities do have promise for marketers.

Whitney Fishman, managing partner-innovation & consumer technology at media agency MEC, said “the next 12 to 18 months will likely ‘make or break’ consumers’ adoption of virtual reality. For marketers, if you are interested in investing in VR, now is the time to do it.”

See more >> http://adage.com/article/special-report-newfronts/newfronts-replace-celebrities-virtual-reality/303998/