Editor’s Note: a series of infographics are provided in the article. These Athletes and Brands Created the Most Social Buzz During Rio – via Adweek (sources: Pixability and OMG)
Pixability, a video ad platform, looked at how sponsors’ videos scored across YouTube, Facebook and Instagram. Additionally, OMG examined the impact of social media mentions. “The conversation is always on, before, during and after these events,” said OMG’s Darrell Jursa.